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Post Graduate Program in Digital Marketing in Coimbatore

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Ranked #1 Amongst the Top 5 Trending Digital Marketing Course by India Today | Validate your professional skills in the field of Digital Marketing | Learn Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO | Created by Industry Experts with real-world examples and Hands-on Projects to channelize your skills into action

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Key Features

9 in 1 Program

Training + Projects + Internship + Certification + Placement + E-Learning + Bootcamps + Hackathons + Gold Membership

Ranked No 1

Digital Marketing Course by Henry Harvin® is Ranked #1 Amongst Top 5 Most Trending Digital Marketing Courses by India Today

Master Certification

Get Master Certification in Post Graduate Program in Digital Marketing from Globally Accredited, Prestigious Henry Harvin®. Diploma by Renowned Mangalayatan University

Integrated Curriculum

Henry Harvin® Post Graduate Program in Digital Marketing has a well- designed Curriculum by Industry Experts, that helps you master Digital Marketing techniques to make you eligible for high profile jobs across the globe

Industry Graded Projects

Our Trainers are well versed in the subject matter with 19+ Experience. They Focus on giving Learner Industry Graded Projects, as per the Curriculum during the training for Practical and In-Depth Learning of the Subject Matter

24 x 7 Lifetime Support & Access

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly Bootcamp Sessions + Interview Skills + Career Services


About the Post Graduate Program in Digital Marketing

Digital Marketing

Digital Marketing is the fastest growing and the most demanded field of Marketing that offers a promising career path. It offers various job roles such as Digital Marketing Executive, Digital Marketing Manager, Analytics Manager, Inbound Marketing Manager, and more. Each Job role develops the required skills and strategies. The arena of Digital Marketing is job-oriented and result-driven. It also enhances knowledge and creativity due to its dynamic nature. Digital Marketing is a type of Advertising delivered through Search Engines, Websites, Social Media Platforms, and more.

Roles of a Post Graduate Digital Marketer

  • Optimize website Structure
  • Optimize Website Content for SEO
  • Drive relevant traffic to the website
  • Develop Various Digital Marketing strategies through SEO & SEM
  • Create more engagement on the website through Social Media
  • Check the regular update of Google Algorithms
  • Create Optimized Digital Content such as Video, infographics, etc.

9-in-1 Program

  • Training: 12 Months of Live Online Interactive Classroom Session
  • Projects: Facility to undergo projects in related fields of Digital Marketing, Web Analytics, etc.
  • Internship: 100% Guaranteed Internship to gain practical experience of the learnings
  • Certification: Distinguish your profile with the global credential of Post Graduate in Digital Marketing and showcase expertise by using the Hallmark of Post Graduate in Digital Marketing next to your name. Avinder Singh (PGDM)
  • Placement: 100% Placement Support for 1-Year post successful completion
  • E-Learning Access with abundant tools and techniques, video content, assessments, and more
  • Bootcamps: Regular Bootcamps spread over the next 12 months
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions
  • Membership: Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Post Graduate Program in Digital Marketing

Trainers at Henry Harvin®

  • Internationally acclaimed Certified Digital Marketing trainers with 10+ years of Industry Experience.
  • The trainers not only possess topic expertise but also an enormous amount of teaching experience, having trained over 900+ individuals globally.
  • Can attend multiple sessions from multiple trainers.

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin®️ Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Free Bootcamps for 1-Year
  • Earn the Prestigious Henry Harvin®️ Alumni status and become one of the reputed 18000+Alumni across the globe
  • 100% Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered
  • Experience Industry projects during the training
  • Experience Industry Projects during the training

Learning Benefits

  • Acquire Comprehensive knowledge about the Fundamentals of Digital Marketing
  • Understand the process including factors such as Targeted Traffic, retention, and Conversion
  • Prepare a Site Structure, Wireframe of Webpage
  • Learn about Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO, and more
  • Get Versed in Social Media Marketing such as Facebook and Instagram Marketing, LinkedIn Marketing, Youtube Marketing, and more
  • Launch Mobile Ads Campaigns and Google Ads
  • Learn to save cost on Marketing Expenses by going Digital
  • Understand to gauge Progress in Marketing
  • Earn a Global Audience for your Business
  • Learn Social Media Marketing tips for all Big Social Media Platforms to build or expand your business

Recognitions of Henry Harvin® Education

  • Winner of Top Corporate Training Award, Game-Based Learning Company of the under 40 Business World Award
  • Affiliated with American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified
  • Reviews: 1400+ Google Reviews, 200+ Youtube Testimonials with 4.5+ Rating Rated on Goabroad, Trustpilot, GoOverseas & more

Career Benefits

  • Become Eligible for Digital Marketing Jobs demanding background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in Management with Talent Shortage
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification of Post Graduate in Digital Marketing(PGDM)
  • Upgrade biz card with Hallmark of Global Credential- PGDM added next to your name: Akhilesh Singh (PGDM)
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Digital Marketing

Know the complete offerings of our Post Graduate Program in Digital Marketing in Coimbatore



Frequently Bought Together

Post Graduate Program in Digital Marketing Curriculum

In this module the candidate will learn about Digital Marketing, which includes the basics and understanding the process like Visibility, Engagement, Targeted Traffic, Retention and conversion, the difference between the Digital Media and Traditional Media, benefits of Digital Marketing, Digital marketing trends, Marketing Platforms and Digital Marketing strategy for websites.

  • Basics of digital marketing
  • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites

In this module the candidate will learn how to Design an effective Web Page, firstly, how to prepare Site Structure; prepare wireframes, Short Landing Page, Long Landing Page and placement of important elements. Second, Patterns for Engaging Websites Visitors; Pattern #1 (Pop-UPs), Pattern #2 (Pop UnderCall-to-Action), Pattern #3 (Inside Article CTA Placement of call to action) Conversion Oriented Landing Page Design, Investment in Landing Page and critical concerns to Address on Landing Page

Prepare site structure

  • What all pages

    Prepare wireframe of pages

  • Short Landing Page
  • Long Landing Page

    Decide placements of important elements

    Patterns for Engaging Website Visitors

  • Pattern #1 - Pop-Ups
  • Pattern #2 - Pop Under Call-to-Action
  • Pattern #3 - Inside Article CTA Placement of call to actions
  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • Critical Concerns to Address on Landing Page-
  • What is it?
  • What's the Next Step

In this module the candidate will learn about Search Engine Marketing, which includes Introduction to SEM, Consumer Journey, Google Ads,and Google Network. It will explain, the working of SEM Auction, the structure and Terminologies of Google Ads account, Campaign types, creation of Search Network Campaign Ads, and Formats, Text policies and Extensions keywords Research of ads. The candidate will also learn about the Tool - Keyword Planner and Estimator Keyword Match types, Optimizing the SN Campaign, Creation of Google Display, Network Display Ad Formats and Mobile Ads Campaign including University App Campaigns, Mobile- specific Bidding and Targeting Strategies, Measuring Mobile Ad Performance and conversions Report Editor, Optimization Strategies and Account Audit Demo

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google Ads? Why Google Ads?
  • Google Network
  • Google Ads Terminologies
  • How Does the SEM Auction Work?
  • Structure of a Google Ads Account
  • Campaign Types – Introduction to Search, Display (Mobile App),
  • Creation of Search Network Campaign

    Ads

  • Ad Formats Ad Text Policies
  • Ad Text Best Practices DKI
  • Ad Extensions Keyword Research
  • Tool – Keyword Planner & Estimator Keyword Match types
  • Keyword Strategies Landing Page Bidding and Budget
  • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
  • Creation of Google Display Network
    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation - Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns

    Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

In this module the candidate will learn about Introduction to SEO How Search Engines Work, Indexing and Crawling basics, optimizing Crawl Budget, Difference between Organic Search and Paid Search Results. Understanding On- page SEO, Off-page SEO, Finding Keywords, using Wikipedia, the process of Keyword Research, more about Google Keyword Planner Tool, HTML Basics to create web page and HTML tags for SEO. the student will also learn about XML; Crawling; XML,HTML Sitemaps, Robots.txt, negative on-page to avoid Technical SEO, 301 Redirects Mobile SEO,App Store Optimization, Mobile Websites, meaning of Schema and its relevance to SEO and its types, Common nJSON Schema Tags, How Schema shows up in SERPs Off-page SEO, Link Building Metrics Social SEO, Quora, YouTube SEO, Local SEO, SEO Audits and its types, complete SEO Audit with checklist, Mobile Site Audit, Free learning resources and knowledge about career in SEO

Introduction to SEO How Search Engines Work

  • Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)
  • What is Off-page SEO / Link Building (Social, Content-based, PR)

    Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process - Identify SeedKeywords, Collect metrics, Map Keywords
  • Google Keyword Planner Tool
  • On-page SEO
  • HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • Title, H1, Meta Description, Keyword Usage
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

    Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

    Mobile SEO

  • App Store Optimization
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search Schema Markups
  • What is Schema & Why is it relevant to SEO.
  • Schema Types - Micro, JSON-LD
  • Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
  • How Schema shows up in SERPs

    Off-page SEO

  • Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

    Social SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd, and other social channels for SEO

    Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local listings/citations SEMrush.com Backlink
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain

    SEO Audit, Tools, Measurement

  • What are SEO Audits?
  • Different Types of SEO Audits.
  • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
  • Mobile Site Audit
  • Free Learning Resources-Moz, Google Analytics
  • A career in SEO

In this module the candidate will learn about features of LinkedIn Marketing i.e Personal Branding , LinkedIn as a Marketing Platform, Company Pages,Advanced Search, Ads and premium in LinkedIn, types of Campaign, Driving Traffic on your website, Ad creation, Tips to Optimize a Campaign and tricks to get qualified lead below Rs 100.

  • LinkedIn as a Marketing Platform
  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads
    • Types of Campaign
    • Drive traffic to your website
    • Audience Selection
    • Ad Creation and Optimization of LinkedIn Usage
    • Tips to optimize the campaign
    • Trick to get qualified lead below Rs.100

In this module the candidate will learn about YouTube Marketing, which includes, creating a YouTube channel, YouTube Ad Formats and SEO, Campaign creation, YouTube Analytics, Video Campaign Optimization and attracting Subscribers.

  • YouTube Marketing - Introduction & Ad Formats
  • Creating YouTube Channel
  • YouTube Ad Formats and SEO
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips
  • Top Keywords to rank your video
  • Attracting Subscribers
  • Email marketing strategy
  • Email marketing execution
  • Writing for email
  • Analytics for email
  • Fundamentals of paid online advertising
  • Planning a paid digital marketing strategy
  • Google search advertising
  • Social media advertising
  • Google display advertising
  • Measuring and optimizing paid media efforts
  • Brand positioning strategy
  • Brand differentiation
  • Product differentiation and positioning
  • Brand positioning mantra
  • Product positioning strategy
  • Competitive brand positioning
  • Brand category positioning
  • Perceptual mapping

The module of language skills is divided into three parts; First, Basics and jargons, in which the candidate will learn about the difference between Tactical and Strategy, Expert and an Influencer, Agglomeration and Aggregation, Creative and Technical Writing, Readability and Searchability, Content Formats and Transactional Cost. Second, Grammar Skills, in which the candidate will learn about grammar skills, both bookish and digital which includes topics such as - Tone, Style and its Types, sentence structure, common grammatical errors and difference in spellings with reference to UK and US English. Third, Presentation skills, in which the candidate will learn about Punctuation Rules, the content flow and presentation, and text designing

  • Basics and Jargons
    • Introduction
    • Tactical vs Strategy
    • Expert vs Influencer
    • Agglomeration vs Aggregation
    • Creative Vs Technical Writing.
    • Readability vs searchability
    • Content Formats: Online/Offline – Print/Digital
    • Transactional Cost
  • Grammar: Bookish v/s Digital
    • Tone & Its Types
    • Style and Its Types
    • Sentence Structures
    • Common Grammatical Errors
    • Spellings: UK/US

In this module of Internet Skills, six sub topics will be covered; First, Research Skills, in this module the candidate will learn about Advanced online Research, which will make conducting research easy, Google Keyword Planner which is a strong keyword for the writers and Wolfram Alpha. Second, Graphic Skills, in which the candidate will learn about cover page Designing and about logo software. Third, Data and Reporting, in which the candidate will learn about Google Analytics and gain a fair knowledge of Ranking Reports. Fourth, Editing Skills, in this module the candidate will learn about the editing tools such as Grammarly, ginger and Hemingway. Fifth, Legal Knowhow, in which the candidate will learn about the issue of copyrights. Sixth, learn about spinning software, creative commons, article directories, content tags, blogging and using content for Social Media.

  • Research Skills
    • Advanced Online Research
    • Internet through Google
    • Google Keyword Planner
    • Wolfram Alpha (Computational)
  • Graphic Skills
    • Cover page designing
    • Logo software
  • Data & Reporting
    • Google Analytics
    • Understand Ranking Reports: Woorank, Alexa
  • Editing Skills
    • Editing Tools: Grammarly, Ginger, Hemingway
  • Legal Knowhow
    • Checking for copyrights
  • Other Digital Skills
    • Spinning software
    • Spinning software
    • Creative Common
    • Google Local Pages
    • Blogging
    • Article directories
    • Content tags, categories
    • Using social media for content distribution

In this module of Business and Marketing Writing, the candidate will master Search Engine Optimization Writing, learn about Landing Pages, Blog and social Media. Candidates will also learn how to write EBook, Newsletter and Magazine, Press Release, Book and Product Reviews and Descriptions, Resume, and Cover Letter

  • SEO Writing
  • Landing Pages
  • Blog
  • Social media
  • E-Book Writing
  • Newsletter & Magazine Writing
  • Copywriting
  • Press Releases
  • Book Reviews
  • Product Reviews & Descriptions
  • Resume Writing
  • Writing cover letter
  • Editing & Proofreading

In this module of Content Strategy, the candidate will learn about challenges in effective content writing and Creating Content for the Social Media, how to promote brands with content, Market Segmentation, road map to create strategic content, Ninja Writing and Mind Mapping

  • Permanent challenges in creating effective content
  • Broader structure for creating content for social media
  • Creating and promoting brands with strategic content
  • Segmenting markets
  • Understanding the target segments
  • Road map to create strategic content
  • Writer's Block
  • Ninja Writing
  • Mind Mapping
  • kills

In this module of Technical and Research Writing, the candidate will be equipped with the foundation of Technical Writing like Medical Writing , knowledge of Research Paper, Thesis, Project Reports, Grant Writing and User Manuals.

  • Foundation of Technical Writing
  • Research Paper
  • Technical & Research Writing
  • Foundation of Technical Writing
  • Research Paper
  • Thesis
  • Project Reports
  • Grant Writing vMedical Writing
  • User Manuals
  • FAQs

In this module of Academic Writing the candidate masters the topics such as the study material, the Academic Guides, E- Learning, Tutorials , Instructional Design, Question Banks, workbooks and Rubrics, with help of which the candidate will be able to write efficiently.

  • Study Material
  • Academic Guides
  • Tutorials
  • E-Learning
  • Instructional Design
  • Question Banks
  • Workbooks
  • Courseware
  • Rubrics

In this module the candidate will learn about Creative Writing, which will cover Dialogue Writing, Script Writing, Fiction Writing and Article Writing

  • Foundation of Creative Writing
  • Dialogue Writing
  • Script Writing
  • Fiction Writing
  • Article Writing

This module will equip the candidate with the essential skills of Copywriting, Learn to research and writing Crisp & Effective copies

  • How to Research
  • Introduction to Copywriting
  • Writing well
  • Writing crisp and effective copies

This module will help the candidate with the knowledge of Email Writing. Learn the various email writing process and write impactful emails

  • Introduction to email writing
  • Email writing process
  • Writing impactful emails

In this module the candidate will learn how to earn online and get International Projects, how to choose right projects, how to write impressive proposals, how to get Freelance projects and Affiliate Marketing. Learn usage of Adsense and Blogging to earn money and collection using Escrow and withdrawing using Paypal, Ghostwriting and few functional secrets about Blogging.

  • Content writing projects (Website Selection)
  • Choosing the right projects
  • Writing impressive proposals
  • Setting up milestones
  • Get Freelance Projects
  • Affiliate Marketing
  • AdSense and Blogging
  • Collection using Escrow
  • Withdrawing Using PayPal
  • Ghostwriting
  • Blogging secrets

With this Course Learn the tools of Advanced Excel to create powerful business solutions and Master the ability to record and modify create macros in Microsoft Excel. Revamp your credentials by specializing in Advanced Excel skills, which will help you visualize and modify data, prepare comprehensive reports, and analyze information with speed and accuracy. Learn to build complex functions and formulae in Microsoft Excel to answer questions about company finances, efficiency, workflow, inventory, and solve problems arising in business

This course helps the candidate to know the basics and all strategies to earn online from day one. Candidates will learn how to find the best freelancing jobs and work remotely on them. Know about the Fiverr Gigs and Up work and start earning Online

  • Business Communication
  • Preparation for the Interview
  • Presentation Skills

Resume Building Techniques



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Get Ahead with Henry Harvin® Post Graduate Program in Digital Marketing in Coimbatore Certification

  • Earn your Certification

    Get endorsed as “Post Graduate in Digital Marketing ” from this Program once you grasp the knowledge from our training program.

  • Differentiate yourself with a Henry Harvin® Certification.

    The practical knowledge and actionable skillset you’d gain working on projects, simulations, case studies will set you ahead of the competition.

  • Share your achievement

    Use diverse social media platforms such as LinkedIn, WhatsApp, Instagram, Facebook, Twitter to promote and share your resume and reap feasible benefits

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Why Henry Harvin for Post Graduate Program in Digital Marketing

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Become a Post Graduate in Digital Marketing Professional: The most demanding experts in today’s time

100% Practical Training

Gets Hands-on training on Post Graduate Program in Digital Marketing + Learn with Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

Highly Valued LMS

Get 24x7 + Lifetime Access to Web + Mobile-Based App with Abundant Data Sets, Case Studies, Useful Content, Recorded Videos, PPT, and Salary Hike

Alumni Status from Henry Harvin®

Join Henry Harvin® wide network of alumni employed in successful domains all across the globe

Affiliations

Henry Harvin® Education with affiliations from the American Association of EFL, UK Cert, UKAF, MSME & Govt of India



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Post Graduate Program in Digital Marketing in Coimbatore Training Certification Process

1

Registration

Consult with our counsellors to check your eligibility and the right batch. And then Register for our Post Graduate Program in Digital Marketing.

2

Attend The Training Program

Attend classes of our Post Graduate Program in Digital Marketing to get credits and become eligible for the certification. View session recordings in case you missed any training.

3

Submit Projects Assigned

Deliver the projects and assignments allocated during the Training as part of the practical assessment system to become eligible for the Certification of PGDM

4

Get Certified

Post completion, get PGDM Certification from Henry Harvin® Digital Marketing Academy. Post it on social media and apply for the internship, placement, and freelancing projects.

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