Marketing Communications Course

Module 1: Introduction to Marketing Communication

Understand the basics of marketing communication Learn about the different forms of marketing communication Develop an understanding of the marketing communication process

Introduction to Marketing Communication
Forms of Marketing Communication
The Marketing Communication Process

Module 2: Advertising

Understand the basics of advertising Learn about different types of advertising media Develop an understanding of advertising strategy and evaluation

Introduction to Advertising
Types of Advertising Media
Advertising Strategy and Evaluation

Module 3: Public Relations

Understand the basics of public relations Learn about the different forms of public relations Develop an understanding of public relations strategy and evaluation

Introduction to Public Relations
Forms of Public Relations
Public Relations Strategy and Evaluation

Module 4: Sales Promotion

Understand the basics of sales promotion Learn about different types of sales promotion tactics Develop an understanding of sales promotion strategy and evaluation

Introduction to Sales Promotion
Types of Sales Promotion Tactics
Sales Promotion Strategy and Evaluation

Module 5: Personal Selling

Understand the basics of personal selling Learn about the different stages of personal selling Develop an understanding of personal selling strategy and evaluation

Introduction to Personal Selling
Stages of Personal Selling
Personal Selling Strategy and Evaluation

Module 6: Direct Marketing

Understand the basics of direct marketing Learn about different types of direct marketing tactics Develop an understanding of direct marketing strategy and evaluation

Introduction to Direct Marketing
Types of Direct Marketing Tactics
Direct Marketing Strategy and Evaluation

Module 7: Brand Management

Understand the basics of brand management Learn about the different elements of a brand Develop an understanding of brand strategy and evaluation

Introduction to Brand Management
Elements of a Brand
Brand Strategy and Evaluation

Module 8: Integrated Marketing Communications

Understand the basics of integrated marketing communications Learn about the different forms of integration Develop an understanding of integrated marketing communication strategy and evaluation

Introduction to Integrated Marketing Communications
Forms of Integration
Integrated Marketing Communication Strategy and Evaluation

Module 9: Social Media Marketing

Understand the basics of social media marketing Learn about the different social media platforms and their usage Develop an understanding of social media marketing strategy and evaluation

Introduction to Social Media Marketing
Social Media Platforms and Usage
Social Media Marketing Strategy and Evaluation

Module 10: Content Marketing

Understand the basics of content marketing Learn about the different types of content marketing Develop an understanding of content marketing strategy and evaluation

Introduction to Content Marketing
Types of Content Marketing
Content Marketing Strategy and Evaluation

Module 11: Event Marketing

Understand the basics of event marketing Learn about the different types of events Develop an understanding of event marketing strategy and evaluation

Introduction to Event Marketing
Types of Events
Event Marketing Strategy and Evaluation

Module 12: Market Research

Understand the basics of market research Learn about the different types of market research Develop an understanding of market research methods and analysis

Introduction to Market Research
Types of Market Research
Market Research Methods and Analysis

Module 13: Consumer Behavior

Understand the basics of consumer behavior Learn about the different factors that influence consumer behavior Develop an understanding of consumer behavior research and analysis

Introduction to Consumer Behavior
Factors Influencing Consumer Behavior
Consumer Behavior Research and Analysis

Module 14: Brand Identity and Positioning

Understand the basics of brand identity and positioning Learn about the importance of brand identity and positioning Develop an understanding of brand identity and positioning research and analysis

Introduction to Brand Identity and Positioning
Importance of Brand Identity and Positioning
Brand Identity and Positioning Research and Analysis

Module 15: Marketing Strategy

Understand the basics of marketing strategy Learn about the different types of marketing strategies Develop an understanding of marketing strategy planning and implementation

Introduction to Marketing Strategy
Types of Marketing Strategies
Marketing Strategy Planning and Implementation

Module 16: Pricing Strategies

Understand the basics of pricing strategies Learn about the different types of pricing strategies Develop an understanding of pricing strategy planning and implementation

Introduction to Pricing Strategies
Types of Pricing Strategies
Pricing Strategy Planning and Implementation

Module 17: Distribution Channels

Understand the basics of distribution channels Learn about the different types of distribution channels Develop an understanding of distribution channel strategy and evaluation

Introduction to Distribution Channels
Types of Distribution Channels
Distribution Channel Strategy and Evaluation

Module 18: Marketing Ethics and Social Responsibility

Understand the basics of marketing ethics and social responsibility Learn about ethical issues in marketing and corporate social responsibility Develop an understanding of the role of marketing in society

Introduction to Marketing Ethics and Social Responsibility
Ethical Issues in Marketing and Corporate Social Responsibility
Role of Marketing in Society

Module 19: Global Marketing

Understand the basics of global marketing Learn about the challenges and opportunities of global marketing Develop an understanding of global marketing strategy and evaluation

Introduction to Global Marketing
Challenges and Opportunities of Global Marketing
Global Marketing Strategy and Evaluation

Module 20: E-Marketing

Understand the basics of e-marketing Learn about the different types of e-marketing tactics Develop an understanding of e-marketing strategy and evaluation

Introduction to E-Marketing
Types of E-Marketing Tactics
E-Marketing Strategy and Evaluation

Module 21: Customer Relationship Management

Understand the basics of customer relationship management Learn about the different types of customer relationship management Develop an understanding of customer relationship management strategy and evaluation

Introduction to Customer Relationship Management
Types of Customer Relationship Management
Customer Relationship Management Strategy and Evaluation

Module 22: Service Marketing

Understand the basics of service marketing Learn about the unique characteristics of service marketing Develop an understanding of service marketing strategy and evaluation

Introduction to Service Marketing
Characteristics of Service Marketing
Service Marketing Strategy and Evaluation

Module 23: Retail Marketing

Understand the basics of retail marketing Learn about the different types of retail marketing Develop an understanding of retail marketing strategy and evaluation

Introduction to Retail Marketing
Types of Retail Marketing
Retail Marketing Strategy and Evaluation

Module 24: Influencer Marketing

Understand the basics of influencer marketing Learn about different types of influencers Develop an understanding of influencer marketing strategy and evaluation

Introduction to Influencer Marketing
Types of Influencers
Influencer Marketing Strategy and Evaluation

Module 25: Mobile Marketing

Understand the basics of mobile marketing Learn about different types of mobile marketing tactics Develop an understanding of mobile marketing strategy and evaluation

Introduction to Mobile Marketing
Types of Mobile Marketing Tactics
Mobile Marketing Strategy and Evaluation

Module 26: International Marketing Communication

Understand the basics of international marketing communication Learn about cultural differences and their impact on marketing communication Develop an understanding of international marketing communication strategy and evaluation

Introduction to International Marketing Communication
Cultural Differences in Marketing Communication
International Marketing Communication Strategy and Evaluation

Module 27: Crisis Communication

Understand the basics of crisis communication Learn about different types of crises and their impact on organizations Develop an understanding of crisis communication strategy and evaluation

Introduction to Crisis Communication
Types of Crises and their Impact on Organizations
Crisis Communication Strategy and Evaluation

Module 28: Marketing Research

Understand the basics of marketing research Learn about different types of marketing research methods Develop an understanding of marketing research strategy and evaluation

Introduction to Marketing Research
Types of Marketing Research Methods
Marketing Research Strategy and Evaluation

Module 29: Marketing Analytics

Understand the basics of marketing analytics Learn about different types of marketing metrics and their measurement Develop an understanding of marketing analytics strategy and evaluation

Introduction to Marketing Analytics
Types of Marketing Metrics and their Measurement
Marketing Analytics Strategy and Evaluation

Module 30: Customer Relationship Management

Understand the basics of customer relationship management Learn about different types of customer relationship management strategies Develop an understanding of customer relationship management strategy and evaluation

Introduction to Customer Relationship Management
Types of Customer Relationship Management Strategies
Customer Relationship Management Strategy and Evaluation

Module 31: Retail Marketing

Understand the basics of retail marketing Learn about different types of retail marketing strategies Develop an understanding of retail marketing strategy and evaluation

Introduction to Retail Marketing
Types of Retail Marketing Strategies
Retail Marketing Strategy and Evaluation

Module 32: E-Commerce Marketing

Understand the basics of e-commerce marketing Learn about different types of e-commerce marketing tactics Develop an understanding of e-commerce marketing strategy and evaluation

Introduction to E-Commerce Marketing
Types of E-Commerce Marketing Tactics
E-Commerce Marketing Strategy and Evaluation

Module 33: Green Marketing

Understand the basics of green marketing Learn about different types of green marketing strategies Develop an understanding of green marketing strategy and evaluation