What is MBA in Marketing?

An MBA in Marketing is a Business Management degree program that focuses on learning to build effective communication strategies with potential customers/clients. It has become one of the most desired degrees by both students and employers in recent years. An MBA with Marketing gives students the fundamentals to understand customers, markets, competitors and brands.

Who should take an MBA in Marketing?

This particular program is meant for those students who are passionate about driving business value through marketing communication, advertising, branding and digital engagement. Also, the students who are passionate about sales can take up this program.

What can I expect for my future post MBA Marketing?

The skillset attained in MBA with specialisation in Marketing can be put towards dozens of other career options, from consulting to entrepreneurial management. It opens up a world of opportunities for students. From Brand management to digital advertising to public relations and sales, students can choose to work in any of the domains as per their knowledge, interest and expertise. So, if you like the sound of taking on a dynamic role in an ever-changing landscape, this is just the program for you.

Does a student in MBA Marketing get a job in only sales domain?

It is a myth that students in MBA Marketing get opportunities in sales only, and about 70% of the CEOs globally come from Marketing background. Having mentioned that, MBA marketing is a vast domain, and sales is just one small part of it. Students get abundant opportunities in Brand Management, Digital Advertising, Research in Consumer Behaviour, Social Media, Public Relations, etc.

Why should you pursue an MBA in Marketing?

Doing an MBA in Marketing from a reputed organization will lend you the added advantage of getting more attention on your resume and help you establish a business out there. However, these are just superficial posts, and reading more would help you with better information on the subjects you would learn. Some advantages of studying MBA in Marketing include developing a robust professional network or landing a position in management along with a handsome salary perk.

Role of an MBA Marketing Professional

The marketing department of any company plays a pivotal role in promoting any organisation's business. Not only does it spearhead the marketing campaign of the company, but it also coordinates and produces every required material for aiding a business. An MBA marketing professional has numerous duties, all of which revolve around these sections – customers, prospects, a community, or investors. The role of an MBA marketing professional is to create a positive role in your company or business and promote it further to reach the desired audience.

Role of an MBA Marketing Professional

The marketing department of any company plays a pivotal role in promoting any organisation's business. Not only does it spearhead the marketing campaign of the company, but it also coordinates and produces every required material for aiding a business. An MBA marketing professional has numerous duties, all of which revolve around these sections – customers, prospects, a community, or investors. The role of an MBA marketing professional is to create a positive role in your company or business and promote it further to reach the desired audience.

MBA in Marketing by College de Paris

MBA in Marketing

Henry Harvin® Ranks #1 for Marketing Courses in India by India Today

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By Dunster Business School, Switzerland

By College de Paris, France

Gain scientific skills to find world business prospects | Understand the correlations between the various and demanding marketing operations tasks | Get equipped with empirical mindset and managerial skills necessary to assume top management roles in various marketing fields, such as digital advertising and social media.

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About MBA in Marketing by College de Paris

MBA in Marketing by College de Paris

At Henry Harvin® an MBA in Marketing program is specially designed to develop highly competent and multifaceted professionals who display in-depth knowledge of marketing principles and have skillset across a broad range of Marketing Concepts.

MBA in Marketing is a marketing and business management program that focuses on business principles and marketing management.

The scope for MBA in Marketing in India is ever-expanding given that marketing is a vast field. After the completion of an MBA in Marketing, students can be placed as sales executives or managers in reputed companies across industries, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.

Who Should Attend?

Marketing Professionals
Business Owners
Sales Professionals
Communications Specialists
Entrepreneurs
Digital Marketing Experts
Social Media Manager
Market Researchers
Advertising Manager
Technical Professionals

AGOTA™ Framework

Agota™ Framework is a versatile 10-in-1 program that includes various aspects of competency development and career development.

Training: 1 Year of Two-Way Live Online Interactive Sessions
Projects: Facility to undergo projects in Financial and Cost Accounting, Marketing Economics, Business Development & more
Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
Student Engagement & Events: Access to all student engagement & events throughout the program
Membership: 18 Months Gold Membership of Henry Harvin® Digital Marketing Academy for MBA in Marketing by College de Paris
E-Learning: Free access to E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video based learning, question bank, library, practice tests, final assessment, a forum, and doubt sessions.
Certification: Get course completion MBA in Marketing by College de Paris Henry Harvin® Govt of India recognized & Award-Winning Institute and NSDC
Internship: Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance & Entrepreneur level
Placement: Get 3 in 1 Placement support through Placement Drives, Premium access to the Job portal & Personalized Job Consulting

Trainers at Henry Harvin®

Most respected industry experts with 18+ years of working experience and recognized by numerous organizations over the years for their work
They have delivered 550+ keynote classes for the MBA in Marketing by College de Paris
Have delivered 650+ lectures and are currently empaneled as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status

Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.

Gold Membership Benefits

Avail 18 Months Gold Membership of Henry Harvin® Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
Access to Masterclass Sessions
Earn the Prestigious Henry Harvin®️ Alumni Status and become one of the reputed 3,00,000+ Alumni across the globe.
Guaranteed Internship with Henry Harvin®️ or partner firms
Weekly 10+ job opportunities offered.
Experience Industry Projects during the training

Learning Benefits

Develop a deep understanding of how to create and implement effective marketing strategies
Gain the ability to analyze market opportunities, segment markets, and position products or services strategically
Learn to apply these insights to develop marketing campaigns that effectively target and engage customers
Gain proficiency in digital marketing tools and techniques, including social media marketing, SEO, SEM, content marketing, and web analytics
Gain knowledge of designing, conducting, and analyzing market research to inform marketing decisions
Learn how to create cohesive and comprehensive marketing communication strategies
Develop the ability to integrate various marketing communication tools and channels, such as advertising, public relations, direct marketing, and sales promotions
Master the skills to create and implement marketing strategies in a global context, considering cultural, economic, and legal differences
Understand the financial aspects of marketing, including budgeting, ROI analysis, and financial metrics
Learn to manage and enhance customer relationships, using CRM tools and strategies to increase customer loyalty and retention
On completion of the course, become eligible for various Job Roles

Know the complete offerings of our MBA in Marketing by College de Paris

Key Highlights

1 Year of Instructor-Led Sessions

64 Hours of Live Interactive Doubt Solving Sessions

32 Hours of Live Master Sessions by Industry Experts

288 Hours of Self-Paced Learning

Job-Ready Portfolio of 19 Capstone Projects

39 Auto-Graded Assessments

38+ Industry Case Studies

288 Guided Hands-On Exercises

19+ Assignments and Mini Projects

3 Mock Interviews and 4 Hackathons

Get 18 Months Gold Membership of Henry Harvin® Digital Marketing Academy

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

8 Hours of Mentorship by Industry Experts

Earn Certification of Course from College de Paris Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Our Placement Stats

91%

Average salary hike

2100+

Access the best jobs in industry

103%

Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

Certification

Distinguish your profile with credentials and showcase expertise with our Hallmark Completion certificate

Projects

Facility to undergo various projects along with the course.

Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

Membership

Get Free Gold Membership of Henry Harvin®

E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

Curriculum For MBA in Marketing by College de Paris

Module 1: Management Concepts
- Business Environment
- Managerial Economics
- Statistical Analysis and & Operations Research
- Financial and Cost Accounting
- Marketing Management
- Financial Management
Module 2: Cost and Management Accounting
- Marketing Management
- Consumer Behaviour
- Production and Operations Management
- Advertising Management
- Human Resource Management
- Accounting and Managerial Decisions
Module 3: Strategic Management
- Entrepreneurship Development
- International Business
- Industrial Marketing
- Retail Management
- E-Commerce
- Service Marketing and CRM
Module 4: Management Information System
- Product and Brand Management
- Sales and Distribution Management
- Integrated Marketing Communication
- Logistics and Supply Chain Management
- Total Quality Management
- Management Control Systems

Know the complete offerings of our MBA in Marketing by College de Paris

Admission Closes On 30 Dec 2024

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Hours

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Starts in 6 day. 30 Dec 2024

Skills Covered

Strategic Marketing Planning

Consumer Behavior Analysis

Digital Marketing

Brand Management

Market Research

Integrated Marketing Communications

Product and Service Innovation

Sales Management

Global Marketing Perspective

Certifications

Get Ahead with Henry Harvin® MBA in Marketing by College de Paris Certification

What you'll Learn in this course

Marketing Management

Cost and Management Accounting

Entrepreneurship Development

Service Marketing and CRM

Management Information System

Sales and Distribution Management

Total Quality Management

Management Control Systems

Our courses and Course Certificates are trusted by these industry leaders

Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Job Profiles

Brand Manager

Product Manager

Digital Marketing Manager

Market Research Analyst

Business Development Manager

Retail Manager

Content Marketing Manager

E-commerce Manager

Marketing Consultant

Related Jobs

Digital Marketing Manager, Market Research Analyst, Public Relations Manager, Business Development Manager, Retail Manager, Content Marketing Manager

Frequently Asked Questions

What is MBA in Marketing?

An MBA in Marketing is a Business Management degree program that focuses on learning to build effective communication strategies with potential customers/clients. It has become one of the most desired degrees by both students and employers in recent years. An MBA with Marketing gives students the fundamentals to understand customers, markets, competitors and brands.
Who should take an MBA in Marketing?

This particular program is meant for those students who are passionate about driving business value through marketing communication, advertising, branding and digital engagement. Also, the students who are passionate about sales can take up this program.
What can I expect for my future post MBA Marketing?

The skillset attained in MBA with specialisation in Marketing can be put towards dozens of other career options, from consulting to entrepreneurial management. It opens up a world of opportunities for students. From Brand management to digital advertising to public relations and sales, students can choose to work in any of the domains as per their knowledge, interest and expertise. So, if you like the sound of taking on a dynamic role in an ever-changing landscape, this is just the program for you.
Does a student in MBA Marketing get a job in only sales domain?

It is a myth that students in MBA Marketing get opportunities in sales only, and about 70% of the CEOs globally come from Marketing background. Having mentioned that, MBA marketing is a vast domain, and sales is just one small part of it. Students get abundant opportunities in Brand Management, Digital Advertising, Research in Consumer Behaviour, Social Media, Public Relations, etc.
Why should you pursue an MBA in Marketing?

Doing an MBA in Marketing from a reputed organization will lend you the added advantage of getting more attention on your resume and help you establish a business out there. However, these are just superficial posts, and reading more would help you with better information on the subjects you would learn. Some advantages of studying MBA in Marketing include developing a robust professional network or landing a position in management along with a handsome salary perk.

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