Will I gain practical experience during the course?

Yes, the course includes hands-on projects and practical assignments to provide you with real-world experience in digital marketing.

Does this course cover all aspects of digital marketing?

Yes, the course covers various aspects such as SEO, SEM, social media marketing, content marketing, email marketing, analytics, and more.

Can I pay for the course in installments?

Yes, Henry Harvin offers flexible payment options, including installment plans, to make it convenient for the participants.

How can I enroll in this course?

You can enroll in the course by visiting Henry Harvin's website and following the registration process outlined on their platform.

Is there any ongoing support after completing the course?

Yes, Henry Harvin provides post-training support through webinars, workshops, and access to updated course material.

Digital Marketing Intermediate Course

Q: Digital Marketing Intermediate Course

There are no specific prerequisites for this course. It is designed for beginners as well as professionals looking to enhance their digital marketing skills.

Q: How can I enroll in this course?

You can enroll in the course by visiting Henry Harvin&#39;s website and following the registration process outlined on their platform.

Module 1 : Introduction to Digital Marketing
The learners will learn about marketing. The learners will be introduced to the Digital Marketing concept.
- Introduction to Marketing and Advertisements
- Traditional Marketing
- Marketing Research
- Marketing Strategy
- Evolution of Digital Marketing
- Customer Journey: AIDA Funnel
- Creating Customer Personas
- Competitor Analysis
- Benefits of Digital marketing
Module 2 : Website Planning and Creation
- Build a Professional Website, get a domain & hosting for yourself.
- Learn content writing for your blog post.
- WordPress installation
- Theme Customisation
- Building Home Page & Blog Section
- Learn to create Brand Logo & Images for website
- Content Optimization of Blog Post
Module 3 : Search Engine Optimisation (SEO)
- Overview of Search Engine Optimization
- Evolution of Search Engines
- Importance of SEO in Digital Marketing
- How Search Engines Work
- Crawling, Indexing, and Ranking
- Google Algorithms: Panda, Penguin, and Hummingbird
- Importance of Keywords in SEO
- Tools for Keyword Research (e.g., Google Keyword Planner, SEMrush,UberSuggest)
- Long-Tail Keywords and Intent Analysis
- Title Tags, Meta Descriptions, and Header Tags
- URL Structure and Internal Linking
- Image Optimization and Alt Text
- Page Speed Optimization
On-Page SEO:
- Keyword Research
- Types of Keywords (Short Tail & Long Tail)
- Keyword Competition Level (Low Medium or High)
- Keywords Intent > Informational, Navigational, Commercial, Transactional
- Keyword Density
- Landing Page Content
- Competition analysis to rank higher
- SEO For Local Pages, Domestic Pages and International Pages
- Images & Video Optimisation
- What Are Permalinks How to Structure Them
- Headings & Title Structure
- Content Structure (headings 1,2,3,4)
- Internal and External Linking
- Focussed Keyword and Alt Keywords
- Cornerstone Pages
- Building Pillar Content
- Indexing and no indexing
- SEO For Social Sharing Optimisation
- Meta Description, Tags, Categories
- 301 Redirect, 404 Error, Canonical URLs
Off-Page SEO:
- Introduction to Off-Page SEO
- Backlinks, Types of Backlinks
- Generating Quality Backlinks
- Web 2.0, 3.0 Strategy.
- Content Marketing Strategy
- Google My Business
Local SEO
- How to Generate Quality Backlinks
- Cold Email Outreach for Guest Blogging
- Thin Content
- How to Create Quality Content.
- Duplicate Content
Technical SEO:
- HTTP vs HTTPS Servers.
- Content Delivery Network (What it is? How to Implement)
- XML SiteMap
- Speed Optimization
- 301 Redirect and 404 Pages
- Permalinks, Internet & External Links, Broken Links
- Title Length
- Meta Length
- Structured Data
- Schemas
Module 4 : Search Engine Marketing (SEM)
The learners will learn about search engine marketing, understand Google Ads fundamentals and conversion tracking and goals.
- Overview of Search Engine Marketing
- Distinction between SEO and SEM
- Importance of SEM in Digital Marketing
- Google Ads Fundamentals
- Setting Up a Google Ads Account
- Keyword Research and Match Types
- Creating Effective Ad Copy
- Bidding Strategies and Budgeting
- Google Search Ads Features
- Ad Extensions: Types and Implementation
- Quality Score and Ad Rank
- Targeting Options: Demographics, Locations, and Devices
- Google Ads Editor: Bulk Editing and Optimization
- Introduction to Display Advertising
- Creating Compelling Display Ads
- Targeting Options in Display Campaigns
- Display Ad Campaign Optimization
- YouTube Advertising Overview
- Creating Video Ads and Campaigns
- Video Ad Metrics and Optimization
- Introduction to Google Shopping
- Setting Up Product Listings
- Merchant Center Integration
- Optimizing Shopping Campaigns
- Google Analytics for SEM
- Conversion Tracking and Goals
- Performance Metrics and KPIs
- Analyzing and Interpreting Reports
Module 4 : Search Engine Marketing (SEM)
The learners will learn about search engine marketing, understand Google Ads fundamentals and conversion tracking and goals.
- Overview of Search Engine Marketing
- Distinction between SEO and SEM
- Importance of SEM in Digital Marketing
- Google Ads Fundamentals
- Setting Up a Google Ads Account
- Keyword Research and Match Types
- Creating Effective Ad Copy
- Bidding Strategies and Budgeting
- Google Search Ads Features
- Ad Extensions: Types and Implementation
- Quality Score and Ad Rank
- Targeting Options: Demographics, Locations, and Devices
- Google Ads Editor: Bulk Editing and Optimization
- Introduction to Display Advertising
- Creating Compelling Display Ads
- Targeting Options in Display Campaigns
- Display Ad Campaign Optimization
- YouTube Advertising Overview
- Creating Video Ads and Campaigns
- Video Ad Metrics and Optimization
- Introduction to Google Shopping
- Setting Up Product Listings
- Merchant Center Integration
- Optimizing Shopping Campaigns
- Google Analytics for SEM
- Conversion Tracking and Goals
- Performance Metrics and KPIs
- Analyzing and Interpreting Reports
Module 5 : Social Media Marketing
The learners will learn about social media marketing, Facebook marketing, a lot more.
- Introduction to Social Media
- Social Media Marketing Concept
- Exploring Social Media Channels
- Facebook Business Marketing
- Twitter Marketing
- Linkedin Marketing
- Instagram Marketing
- WhatsApp and Snapchat Marketing
- Video Marketing
- Quora Marketing
- Affiliate Marketing
Module 6 : Email Marketing
Introduction to Email Marketing
- Understanding the Basics
- Definition and Importance of Email Marketing
- Evolution of Email Marketing
- Email Marketing Strategy
- Setting Objectives and Goals
- Target Audience and Segmentation
- Types of Email Campaigns
Building and Growing Email Lists
- List Building Strategies
- Opt-in Forms and Lead Magnets
- Managing Email Lists
- Segmentation and Personalization
- List Hygiene and Maintenance
- GDPR and Compliance
Crafting Compelling Email Content
- Writing Effective Copy
- Understanding Your Audience
- A/B Testing Subject Lines
- Personalization and Dynamic Content
- Designing Engaging Emails
- Best Practices for Layout and Design
- Mobile Responsiveness
- Multimedia in Emails
Email Automation and Sequences
- Introduction to Automation
- Benefits and Use Cases
- Setting Up Automated Workflows
- Drip Campaigns and Sequences
- Nurturing Leads
- Behavioral Triggers
- Measuring and Analyzing Automated Campaigns
Deliverability and Optimization
- Factors Influencing Email Deliverability
- Sender Reputation
- Authentication Protocols (SPF, DKIM, DMARC)
- Avoiding Spam Traps
- Testing and Optimization
- A/B Testing for Campaigns
- Analyzing Metrics (Open Rates, Click Rates)
- Continuous Improvement Strategies
Integration with Other Marketing Channels
- Email and Social Media Integration
- Cross-Channel Campaigns
- Social Sharing and Forwarding
- Integrating with CRM Systems
- Leveraging Customer Data
- Coordinating Marketing Efforts
Module 7 : Web Analytics and Google Analytics
The learners will learn about Web Analytics and Google Analytics

Introduction to Web Analytics and Google Analytics
- Understanding the Importance of Web Analytics
- Introduction to Google Analytics
- Creating a Google Analytics Account
- Navigating the Google Analytics Interface
Setting Up Google Analytics
- Installing Google Analytics Tracking Code
- Setting Up Goals and Conversions
- Configuring Ecommerce Tracking
- Integrating Google Analytics with Other Google Products
Understanding Basic Metrics
- Exploring Key Metrics and Dimensions
- Analyzing Audience Reports
- Interpreting Acquisition Reports
- Evaluating Behavior Reports
Advanced Reporting and Customization
- Customizing Dashboards and Reports
- Using Advanced Segments
- Creating Custom Reports
- Setting Up and Using Custom Dimensions and Metrics
Campaign Tracking and Attribution
- Understanding UTM Parameters
- Analyzing Campaign Reports
- Analyzing Multi-Channel Funnels
Event Tracking and Enhanced Ecommerce
- Implementing Event Tracking
- Analyzing Events in Google Analytics
- Configuring Enhanced Ecommerce Tracking
- Interpreting E-commerce Reports
Data Visualization and Exporting
- Creating Data Visualizations in Google Analytics
- Exporting Data and Reports
- Sharing Reports and Collaborating with Others
Module 8 : Web Content writing
The learners will learn about concepts of content writing
- Introduction to Content Writing
- Content Writing for Business Sites
- Tools For Content Research and Content Writing
- AI Based Tools For Content Writing
- Conversational Writing For Social Media
- Ecommerce Content writing
- Content Writing vs. Copywriting
- Copywriting Best Practices
- Creating Ad Copies
- Writing For Landing Pages
Module 9 : Graphic Designing
The learners will learn about Graphic Designing for social media
- Introduction to Graphic Designing
- Introduction to Canva
- Designing for Social Media
- Designing for Marketing
- Best Practices for Graphic Designing
- Tips for Effective Graphic Designing