Q1. What is this Dual Degree Program?

Dual Degree Program offers 2 courses (MBA in Marketing + Digital Marketing). You get a course completion certificate from Jain University (Deemed to be) and also from Henry Harvin®

Q2. Why should I opt for online MBA?

The Online MBA program imparts the knowledge of the business world to the students. Online MBA degree has emerged as the most affordable and convenient way to study. The course also allows the students to learn at their own pace, thus reducing the pressure of competition.

Q3. What is the admission criteria?

Pass in the graduation from any university recognized by the State or Central Government. Candidates who are due to appear in their final year of examination are also eligible to apply.

Q4. Is MBA Marketing & Digital Marketing worth doing?

MBA in Marketing & Digital Marketing are one of those fields that have proven to be very dynamic in their nature of work. The scopes are high and the career opportunities are many.

Dual Degree MBA Marketing with Digital Marketing- Henry Harvin®

Q: Q4. Is MBA Marketing & Digital Marketing worth doing?

MBA in Marketing &amp; Digital Marketing are one of those fields that have proven to be very dynamic in their nature of work. The scopes are high and the career opportunities are many.

Key Highlights

2 Years of Instructor-Led Sessions

109 Hours of Live Interactive Doubt Solving Sessions

55 Hours of Live Master Sessions by Industry Experts

384 Hours of Self-Paced Learning

Job-Ready Portfolio of 33 Capstone Projects

165 Auto-Graded Assessments

66+ Industry Case Studies

489 Guided Hands-On Exercises

33+ Assignments and Mini Projects

3 Mock Interviews and 3 Hackathons

Get 24 Months Gold Membership of Henry Harvin® Degree Course Academy

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

15 Hours of Mentorship by Industry Experts

Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

Certification

Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate

Projects

Facility to undergo various projects along with the course.

Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

Membership

Get Free Gold Membership of Henry Harvin®

E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

About the Dual Degree in MBA Marketing + Digital Marketing

What is the MBA in Marketing with Digital Marketing Course?

The faculty of JAIN (Deemed-to-be University) and other working management professionals from top companies created the curriculum for the Online MBA program. This two-year online master's program in business administration with a focus on digital marketing offers a thorough curriculum that includes foundational, core, elective, and subtopics that are in demand right now. The goal of the Online MBA program with Digital Marketing is to advance a learner's career in corporate management roles by enhancing their business knowledge, understanding of online marketing, and leadership abilities.

Who can enroll?

Fresh Graduates
Business owners
Entrepreneurs
Sales Professionals
Business Analysts

Agota™ Framework

It is a versatile 10-in-1 program that includes various aspects of competency development and career development.

Training: 2 Years of Two-Way Live Online Interactive Sessions
Projects: Facility to undergo projects in Marketing, Digital Marketing & more
Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
Student Engagement & Events: Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®
Membership: Get 24 Months of Gold Membership of Henry Harvin® Degree Academy for the MBA in Marketing with Digital Marketing Course
E-Learning Free access to E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.
Certification: Get course completion Certification from Henry Harvin® and a Degree Certificate from Jain (Deemed-to-be University) and from NSDC
Internship Support: Get a guaranteed Internship with Henry Harvin® and in top MNC's like J.P. Morgan, Accenture & many more via Forage.
Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels
Placement Support: Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

Jain University Facts

University Grants Commissions (UGC) has awarded Graded Autonomy to Jain (Deemed-to-be University).
National Assessment and Accreditation Council (NAAC) has awarded an A++ grade to Jain (Deemed-to-be-University).

Career Advancement Service at Jain (Deemed-to-be University)

The Career Advancement Service team at Jain (Deemed-to-be University) connects learners with suitable job opportunities.

Mentorship - Jain (Deemed-to-be University) provides a dedicated mentor for each learner, online mentoring sessions on weekends, doubt clearing sessions with faculties during live classes, and discussion forums.
Career Guidance - Jain offers online sessions on Resume Writing, Personal Branding on social media, Interview Preparation, and Setting Career Goals and objectives. Along with guidance, it has live online sessions over weekends from Top Industry Professionals on 25 Key skills for success.
Connect to Right Career Path - Jain University has a dedicated e-hire app: Connect to careers which helps students apply for relevant jobs, attend interviews online, and connect with top employees. Get access to industry reports on LinkedIn insights and be a part of regular webinars by industry professionals on job market insights, another feature of the hiring connect to career app series.

Learning Benefits

Become an Adept, Confident, and Skilled business professional in a short period
Increase your Hiring probability multiple folds
Become a Marketing Genius & Digital Marketing Expert
Flexible learning environments for Participants
Learn from the latest UGC Certified Curriculum
Earn globally recognized Certification
Access to Assessments, Mock Tests and Case Studies
Get real-world Tips and Time-Tested Techniques from accredited Expert Practitioners
Understand the multiple aspects of Digital Marketing
Master Accounting & Finance
Learn to design Webpage
Get plenty of Job Opportunities upon course completion

Recognitions of Henry Harvin® Education

Winner of Top Corporate Training Award, Game-Based Learning Company of the under 40 Business World Award
Affiliated with American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified
Reviews: 3425+ Google Reviews, 1100+ Youtube Testimonials with 4.5+ Rating Rated on Goabroad, Trustpilot, GoOverseas & more

Alumni Status

Become a part of the Elite Degree Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.

Gold Membership Benefits

Avail 24 Months of Gold Membership of Henry Harvin® Degree Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
Masterclass Sessions for 1-Year
Earn the Prestigious Henry Harvin®️ Alumni status and become one of the reputed 3,00,000+ Alumni across the globe
100% Guaranteed Internship with Henry Harvin®️ or partner firms
Weekly 10+ job opportunities offered
Experience Industry Projects during the training

Know the complete offerings of our Dual Degree in MBA Marketing + Digital Marketing

Curriculum For Dual Degree in MBA Marketing + Digital Marketing

Course 1: MBA in Marketing
Semester I -
1. Principles of Economics & Markets
Build an overview of market economies and the interaction of the central players of markets. Equip the knowledge of the fundamentals of Microeconomics and Macroeconomics. Focus on the forces driving demand and supply in the economy and their impact on the markets. This module is designed to offer basic knowledge on economies and markets.
1. Managerial Effectiveness & Ethics
Managerial effectiveness means how teams are able to accomplish organizational goals. In this module, understand how Managerial effectiveness drives the success of every organization. Go through the set of principles and beliefs that play a significant role in the success of business. Inculcating ethics in employees and at the workplace improves business performance and workplace culture.
1. Accounting & Finance
Learn to interpret and apply financial information in your decision-making, which is an essential requirement to be a good manager. Get in-depth knowledge of the day-to-day management of financial reports across the business world. Learn how finance uses accounting information to run different operations, source funds, and manage the business costs.
1. Organizational Behaviour and Human Resource Management
Understand how Organizational Behaviour and Human Resources Management deals with people’s behavior and group dynamics within the organization. Understand the significance of organizational structures, organization culture, aim, and organizational behavior. Learn the main approaches of change management and people behavior in an organization.
1. Quantitative Techniques & Analytics
Get an introduction to quantitative techniques and analytics. It is a process of collecting and evaluating measurable and verifiable data and analytics- a systematic conceptualization of data collected. Learn its significance in business management decisions. Know about various tools available for business decision-making.

Semester II -
1. Entrepreneurship
Learn how you can successfully develop new business models using unique models, theories, and tools. Understand the role and life of an entrepreneur and how they process an idea into a viable business. The module explains how entrepreneurs foster innovation by working with others efficiently and effectively.
1. Marketing Management & Research
Master the process of marketing management and research with this module. Learn the concepts of promotions, advertising, and sales. Be familiar with the role played by marketing in the development of business strategies and in serving the target market with the right products and services.
1. Python for Data Science
Gain the necessary Python skills you require for data science. Learn the new insights, methods, and techniques related to Python. Python is a high-level language and a great approach for object-oriented programming. Build a career in Data Science by starting with the basics in this module of MBA in Data Science.
1. Statistics for Decision Making
Explore the importance of Statistics in the age of the data-driven world. This module will teach you how to use statistics for solving real-world business problems. Learn how effective and faster decisions are made using Statistics by turning piles of data into usable and actionable information.
1. Data Wrangling and Exploratory Data Analytics
Dig deep into analytics with this module. Learn about Data Wrangling, which is a process of collecting, selecting, and transforming the data to answer an analytical problem. This module also covers Exploratory Data Analysis, which is a process of examining data to discover patterns.

Semester III-
1. Business Environment & Strategy
This module focuses on the internal and external factors which directly or indirectly influence the business. Learn about Strategic management and the primary strategic concepts to develop strategies for an organization. Study the business environment to master the development of broad strategies and long-term policies within an organization.
1. Operations Management
Operations Management is an in-demand skill in various sectors like IT, marketing, sales, and banking. Learn Operations management with this module to ensure the application of the newly acquired skills across many business functions and roles. Develop an understanding of managing the logistical and supply chain process of the business.
1. Data Visualisation
Get introduced to the graphical representation of information and data. Learn to use visual elements like graphs and charts for data visualization and understand the trends and patterns in the data. In this module, go through different data visualization techniques and tools that make it easy to understand Data Visualization.
1. Business Analytics
Familiarize yourself with the statistical study of business data to get insights. The Business Analytics module is a part of a data science course that helps you seek the best ways to improve business processes through strategic business solutions. Learn how historical data is used in order to gain new insights and improve strategic decision-making.
1. Data Analytics using Excel
Excel, a powerful data analysis tool, is often used by businesses in routine functions. This module throws light on Data Analysis using Excel for the learners. Discover the dynamic excel formulas that help forecast and develop complex datasets into a simple format for business problem-solving.
1. Data Analytics using Excel
Excel, a powerful data analysis tool, is often used by businesses in routine functions. This module throws light on Data Analysis using Excel for the learners. Discover the dynamic excel formulas that help forecast and develop complex datasets into a simple format for business problem-solving.

Semester IV-
1. SQL for Data Science
Develop a solid knowledge of SQL (Structured Query Language) and SQL servers, one of the most used programming languages while working with databases. Many big companies use SQL for business intelligence tools and in-office operations. This module lets you discover how SQL is applied to data science projects.
1. Predictive Analytics using Machine Learning
With this module, learn the process of predictive modeling and predictive analysis, which goes hand in hand with machine learning. Predictive analysis uses data mining, machine learning, artificial intelligence, and statistics to gather, process, interpret and translate data to make informed decisions.
1. AI for Business
Get familiar with the use of AI in business. Learn how AI is used in data science to get solutions for problems and how to employ AI technologies to back up your organization’s strategies. AI is helping thousands of businesses grow their revenue and get more effective results.
1. Web & Social Media Analytics
Learn to use various tools to collect and analyze data from the web and different social media sources. Know the power of social media analytics to activate your website or business. Understand the effectiveness of digital campaigns in order to form future plans for marketing and promotion of the business.
1. Analytical Problem solving for Business
Understand how Data Science can be used to solve real-world business problems and create value for the business
Course 2: Digital Marketing
Module 1: Getting Started With Digital Marketing
- Basics of digital marketing
- Understanding the process including visibility, engagement, targeted traffic, retention and conversion
- Digital Media Vs. Traditional Media
- Benefits of Digital marketing
- Latest Digital marketing trends
- Digital media marketing platforms
- Digital Marketing strategy for websites
- Quiz Module 1
Module 2: Effective Web Page Designing
- What all pages
- Prepare wireframe of pages
- Short Landing Page
- Long Landing Page
- Decide placements of important elements
- Patterns for Engaging Website Visitors
- Pattern #1 - Pop-Ups
- Pattern #2 - Pop Under Call-to-Action
- Pattern #3 - Inside Article CTA Placement of call to actions
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me?
- Critical Concerns to Address on Landing Page-
- What is it?
- What's the Next Step
- Quiz Module 2
Module 3: Search Engine Marketing
- Consumer Journey
- What is SEM? Why SEM?
- What is Google Ads? Why Google Ads?
- Google Network
- Google Ads Terminologies
- How Does the SEM Auction Work?
- Structure of a Google Ads Account
- Campaign Types – Introduction to Search, Display (Mobile App),
- Creation of Search Network Campaign
- Ad Formats Ad Text Policies
- Ad Text Best Practices DKI
- Ad Extensions Keyword Research
- Tool – Keyword Planner & Estimator Keyword Match types
- Keyword Strategies Landing Page Bidding and Budget
- Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
- Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation - Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
- Quiz Module 3
Module 4: SEO
- Introduction to SEO How Search Engines Work
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO / Link Building (Social, Content-based, PR)
- Keyword Research
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process - Identify SeedKeywords, Collect metrics, Map Keywords
- Google Keyword Planner Tool
- On-page SEO
- HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- Title, H1, Meta Description, Keyword Usage
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
- Mobile SEO
- App Store Optimization
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search Schema Markups
- What is Schema & Why is it relevant to SEO.
- Schema Types - Micro, JSON-LD
- Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
- How Schema shows up in SERPs
- Off-page SEO
- Link Building
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Social SEO
- Quora
- YouTube Video SEO
- Slideshare, Scribd, and other social channels for SEO
- Local SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local listings/citations SEMrush.com Backlink
- Backlink audit of one website
- How to audit backlinks of competitors and gain
- SEO Audit, Tools, Measurement
- What are SEO Audits?
- Different Types of SEO Audits.
- Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
- Mobile Site Audit
- Free Learning Resources-Moz, Google Analytics
- A career in SEO
- Quiz Module 4
Module 5: Facebook Marketing
- Introduction to social media marketing
- How to use Facebook for lead generation?
- Ways to use Facebook for branding?
- How to target the right audience?
- How to increase the likes of the Facebook business pages?
- How to create Facebook Ads?
- Facebook Ads Automation
- How to generate leads through Facebook Marketing?
- How to add conversion tracking pixel code?
- Make regular reports keeping a check on the insights
- Quiz Module 5
Module 6: LinkedIn Marketing
- Video Lessons For LinkedIn Marketing
- LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Types of Campaign
- Drive Traffic to Your Website
- Audience Selection
- Ad Creation and Optimization of LinkedIn Usage
- Tips to Optimize the Campaign
- Trick to Get Qualified Lead Below Rs.100
- Quiz Module 6
Module 7: YouTube Marketing
- YouTube Marketing - Introduction & Ad Formats
- Creating Youtube Channel
- YouTube Ad Formats and SEO
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
- Top Keywords to rank your video
- Attracting Subscribers
- Quiz Module 7
Complimentary Module 1: Soft Skills Development
- Business Communication
- Preparation for the Interview
- Presentation Skills
Complimentary Module 2: Resume Writing
- Resume Writing