Salesforce Marketing Cloud Email Specialist Certification

Name: Introduction To Salesforce Marketing Cloud Email Specialist Certification | Henry Harvin
Uploaded: 2023-03-30 17:03:20

Module 1: Introduction to Salesforce Marketing Cloud
In this module, participants will have an overview of Salesforce Marketing Cloud, its features, benefits, Marketing Cloud user interface and navigation, and more.
- Overview of Salesforce Marketing Cloud
- Marketing Cloud features and benefits
- Marketing Cloud user interface and navigation
- Quiz Module 1
Module 2: Email Marketing Best Practices
In this module, participants will understand all about Email marketing fundamentals, metrics and KPIs, Email design and content best practices, and more.
- Email marketing fundamentals
- Email marketing metrics and KPIs
- Email design best practices
- Email content best practices
- Quiz Module 2
Module 3: Data Management
In this module, participants will learn data management in Marketing Cloud, Subscriber key management, and more.
- Overview of data management in Marketing Cloud
- Data extensions and data relationships
- Data import and export
- Subscriber key management
- Segmentation and targeting
- Quiz Module 3
Module 4: Subscriber and Data Extensions
In this module, participants will learn Data extension creation and management, Data extension relationships and joins, and more.
- Overview of subscriber management
- Subscriber data management
- Subscriber key management
- Data extension creation and management
- Data extension relationships and joins
- Quiz Module 4
Module 5: Email Design and Content Creation
In this module, understand HTML basics, email design best practices, and more.
- Email design considerations
- HTML basics and email design best practices
- Responsive email design
- Email content creation best practices
- Dynamic content
- Quiz Module 5
Module 6: Email Sending and Delivery
In this module, learn about Email sending best practices, options, configuration, monitoring, troubleshooting, deliverability best practices, and more.
- Email sending best practices
- Email sending options and configuration
- Email delivery monitoring and troubleshooting
- Email deliverability best practices
- Quiz Module 6
Module 7: Email Automation
In this module, you will understand Marketing Cloud Automation Studio, Creating and managing automated email campaigns, Automation best practices, event-based messaging and more.
- Overview of Marketing Cloud Automation Studio
- Creating and managing automated email campaigns
- Automation best practices
- Triggered sends and event-based messaging
- Quiz Module 7
Module 8: Tracking and Reporting
In this module, participants will learn all about tracking and reporting of email, Marketing Cloud reporting options and best practices and more.
- Email tracking and reporting fundamentals
- Email tracking data and analytics
- Email reporting and analysis
- Marketing Cloud reporting options and best practices
- Quiz Module 8
Module 9: Complementary Module 1: Soft Skills Development
- Business Communication
- Preparation for the Interview
- Presentation Skills
Module 10: Complimentary Module 2: Resume Writing
- Resume Writing

Know the complete offerings of our Salesforce Marketing Cloud Email Specialist Certification