Diploma in Digital Marketing Course and Training- Henry Harvin®

Diploma in Digital Marketing

Henry Harvin® Ranks #1 for Digital Marketing Course by India Today

  • ★ ★ ★ ★ ★ 4.8/5 Ratings
  • 1.1 Million Learners
  • 3298 Learner’s Rating
  • 81% Report Career Benefits

Ranked #1 Amongst the Top 5 Trending Digital Marketing Course by India Today | Validate your professional skills in the field of Digital Marketing | Learn Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO | Created by Industry Experts with real-world examples and Hands-on Projects to channelize your skills into action

Starts In 6 day

09 Dec 2024

Learning Period

200 Hours

Book a Live Class, For Free!

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Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

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Garima S
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Arjun Nautiyal
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Hemadri Bhatt
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Sreenath. J
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Know the complete offerings of our Diploma in Digital Marketing

Key Highlights

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200 Hours of Instructor-Led Sessions
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67 Hours of Live Interactive Doubt Solving Sessions
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34 Hours of Live Master Sessions by Industry Experts
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288 Hours of Self-Paced Learning
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Job-Ready Portfolio of 20+ Capstone Projects
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297 Auto-Graded Assessments
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40+ Industry Case Studies
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300 Guided Hands-On Exercises
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20+ Assignments and Mini Projects
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2 Mock Interviews and 2 Hackathons
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Get 18 Months Gold Membership of Henry Harvin® Digital Marketing Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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14 Hours of Mentorship by Industry Experts
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Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Curriculum For Diploma in Digital Marketing

  • icons-carri22 Module 1: Initialisation of Digital Marketing

    • What is Marketing
    • How many types of marketing
    • What is Digital Marketing
    • Difference between traditional marketing and digital marketing
    • What is Internet
    • Difference between LAN and WAN
    • How to convert traffic into leads
    • Difference between inbound and outbound marketing
    • Success Factors of Digital Marketing
    • Core concept of conversion process
    • Case Study for popular startups
  • icons-carri22 Module 2: Website Planning

    • Introduction to a Website
    • Webpage and Website
    • Webpage and Web Media
    • Blogs and Websites
    • Importance of a Website
    • Need of a Website
    • Types of Websites
    • How sales Boom according to layout
    • Sales fluctuate according to theme
    • Adding a domain to hosting
    • Choosing the best hosting for websites
    • Types of Hosting
    • What is Hosting
    • How to buy a domain
    • Creating a blueprint of the Websites
    • What is Landing Page
    • Web Application
    • Popular Frameworks - Magento / WordPress
    • The framework used to create a website
  • icons-carri22 Module 3: Website Creation

    • Introduction to WordPress
    • Choosing the right hosting
    • How To Install WordPress?
    • Finding a right domain name
    • Choosing a free/premium template
    • Know your WordPress dashboard
    • Adding a sitemap, widgets, and themes
    • Create Posts and Pages
    • WordPress categories and tags
    • Creating multiple pages
    • How to upload Demo content?
    • Our 20-step plan to create your website
    • Integrating Google Analytics
    • Site speed- make it faster
    • Prepare site structure
    • Prepare wireframe of pages
    • Decide placements of important elements
  • icons-carri22 Module 4: Lead generation for Business

    • What is a Lead?
    • Build a website for Lead Generation
    • Add a live chat function to your website
    • Difference between Leads Vs Sales?
    • What is SEO?
    • How to generate leads through Search Engine Optimization?
    • Social media & Content marketing
    • Generate customer testimonials
    • Include calls to action on your website
    • Collect online revenues
    • How to generate leads through Google Adwords?
    • Difference between Micro conversion and Macro conversion?
  • icons-carri22 Module 5: Online Reputation Management

    • What is Online Reputation Management?
    • Know-how to use ORM tools
    • Neutralize the reviews in a polite manner
    • Improving the reputation
    • Hiding of the negative reviews
    • Creation of ORM strategies
    • Increasing the star rating
    • Flagging inappropriate reviews
    • Analyzing Real-Time case studies
    • Get more customers
  • icons-carri22 Module 6: Search Engine Optimization

    • Introduction to SEO How Search Engines Work
    • Keyword Research
    • On-page SEO
    • Technical SEO
    • Mobile SEO
    • Off-page SEO
    • Local SEO
    • SEO Audit, Tools, Measurement
  • icons-carri22 Module 7: Google Webmaster

    • Introduction to Dashboards
    • Search Appearances
    • Search Appearances
    • Google Index
    • Crawl
    • Security Issues and Other Resources
  • icons-carri22 Module 8: Bing Webmaster

    • My Site
    • How to configure my site
    • Image feed specification
    • Sitemaps
    • Video Feed Specifications
    • Submit URLs to Bing
    • Ignore URL Parameters
    • Crawl Control
    • How to manage Deep Links
    • Messages and Alerts Set Email Preferences Remove Broken links/ outdated cache Webmaster guidelines Link Buildings Malware and Spam
    • Site Move
    • Verify Bingbot Tools
    • SEO Analyzer
    • Using SEO Reports
    • Markup Validator
    • Mobile Friendliness
    • Page Traffic Reports
    • Using Reports and Data
    • How to add New User
    • Verify Ownership
    • Geo-targeting your website
    • Connected pages
  • icons-carri22 Module 9: Google Analytics

    • What is Google Analytics?
    • and page analytics
    • Usage of Google analytics
    • How to add a website in Google analytics?
    • How to check user behavior from Google analytics?
    • Ways to check user background; coming from Organic, Social or direct?
    • Difference between Session vs Page view
    • Multi-Channel Funnels
    • Demographics and Interests Report
    • Tips & Tricks to master yourself in this particular field.
  • icons-carri22 Module 10: Creative Designing

    • What is Creative Designing?
    • How to create appealing creatives?
    • Introduction to typography
    • Colour combination and schemes
    • Logotype Design
    • Learn to create infographics
    • Deciding an appropriate size according to the platform
    • Maintaining the text ratio of the creative
    • Alignment to be taken care of
    • Using CTA terms in the creatives
    • Use instant creative designing tools
    • Use creative taglines
  • icons-carri22 Module 11: Facebook Marketing

    • Introduction to social media marketing
    • How to use Facebook for lead generation?
    • Ways to use Facebook for branding?
    • How to target the right audience?
    • How to increase the likes of the Facebook business pages?
    • How to create Facebook Ads?
    • Facebook Ads Automation
    • How to generate leads through Facebook Marketing?
    • How to add conversion tracking pixel code?
    • Make regular reports keeping a check on the insights
  • icons-carri22 Module 12: LinkedIn Marketing

    • An introduction to Linkedin marketing
    • How does Linkedin work?
    • When to use Linkedin as a way to market/drive leads?
    • How to generate B2B leads?
    • Create different types of Linkedin sponsored Ads
    • Selection of the Best Ads for promotion
    • Keeping a track of Linkedin sales
    • How to target the precise audience?
    • Usage of relevant keywords in the bio and description of the page
    • Adding links for better leads
  • icons-carri22 Module 13: Twitter Marketing

    • What is Twitter?
    • What is Twitter Marketing?
    • How to create Twitter Ads?
    • Ways to Increase website visitors through Twitter Ads
    • Increase followers with the help of Twitter Ads
    • How to process App installation with the help of Twitter Ads?
    • How to Tweet in the most effective manner?
    • Twitter embedded/block/ widgets
    • Usage of effective hashtags
    • Campaign planning and ideations
  • icons-carri22 Module 14: Pinterest Marketing

    • What is Pinterest?
    • What is Pinterest marketing?
    • When to use Pinterest Marketing?
    • Key factors to use Pinterest Ads
    • How to generate sales with Pinterest?
    • Learn to choose the right category for your content.
    • Share your content on other social networks other than Pinterest
    • Learn to optimize your boards with Keyword-Rich Descriptions.
    • Automate your content
    • Know-how the other strategies to have a successful marketing campaign
  • icons-carri22 Module 15: Instagram Marketing

    • What is Instagram?
    • A basic introduction to Instagram Marketing
    • How to create Instagram ads?
    • Creating remarkable content for Instagram Ads
    • Analyze and run your Ads
    • Use Instagram Marketing for influencing
    • Generate leads through Instagram Marketing
    • Drive traffic to your website with Instagram Ads
    • Get in touch with influencers for better reach and engagement
    • Tips and Tricks to tackle the account/business page
  • icons-carri22 Module 16: Search Marketing

    • What is Google Adwords?
    • Campaign ideations
    • Differentiating between Ads and Keywords
    • What are Bing Ads?
    • Introduction to PPC
    • Selection of relevant keywords
    • Options for advanced locations
    • Bid stimulator
    • How to control fraud click on your Ads
    • Creation of Search Ads
    • Differentiating dynamic search Ads and dynamic keyword insertion?
    • The process of marketing
  • icons-carri22 Module 17: E-Commerce Marketing

    • What is E-commerce Marketing?
    • Basic concepts of Ecommerce
    • Effective strategies to plan for an eCommerce website
    • Difference between Normal SEO and eCommerce website SEO?
    • How to boost sales through E-commerce?
    • Easy checkout and cart development techniques
    • Product presentation and"ROI" parameter
    • How to promote large products in a single click?
    • How to avoid failure on-site auctions?
    • How to increase eCommerce sales through marketing?
  • icons-carri22 Module 18: Google AdSense

    • What is Google?
    • What is Google Adsense?
    • Difference between Google Adwords vs Google Analytics
    • Easy steps to follow for Google Adsense
    • Difference between Google Adsense vs Affiliate Marketing?
    • Plugin for AdSense integration
    • Reports Study
    • Different types of Ad unit
    • Which size for Adsense is the most effective?
    • Case Studies to work for Google Adsense
  • icons-carri22 Module 19: Affiliate Marketing

    • What is Marketing?
    • What is Affiliate Marketing?
    • Easy steps to earn from Affiliate Marketing
    • How to start earning from Affiliate Marketing?
    • Ways to find low competitive keywords with high potential?
    • Learn about Affiliate Earning Models
    • Know about Affiliate Landing Pages
    • Ways to redirect visitors to the Affiliate page?
    • Get knowledge about B2B and B2C industry
    • Tips & Tricks to drive in more sales and reach more people
  • icons-carri22 Module 20: Earn as a Freelancer

    • What is Freelancing?
    • How do you make your venture in the field of freelancing?
    • How to get projects on freelancing?
    • How to get the project on Upwork?
    • How to make contacts on Fiverr?
    • How to initiate Gigs on Fiverr?
    • How to generate sales on Fiverr?
    • Know-how to use the portal effectively
    • Bid for the projects easily and smartly
    • Simple selling basics
  • icons-carri22 Module 21: Email Marketing

    • Introduction to Advanced Email Marketing
    • Write Better Subject Lines
    • Develop Emails that Drive Results
    • Optimize Your Email Content
    • List Management Strategies
    • Automating Your Emails
    • Create Optimal Landing Pages
    • Create an Email Campaign Checklist
    • GDPR for Digital Marketers
  • icons-carri22 Module 22: Marketing Communication

    • Marketing Communication Overview
    • Marketing Communication & Relationship
    • Corporate Communication
  • icons-carri22 Module 23: Marketing Analytics

    • Marketing in the Digital World
    • Customer in the Digital World
    • Customer Journey
    • Reaching and Engaging the Customer
    • Making Digital Work: Strategies for Paid Ad Campaigns
    • Email, Display and Social Media Advertising
    • Strategies and Evaluation: Metrics, and ROI
    • Digital Strategy and Analytics
    • Digital Marketing: Strategy, Planning and Execution
    • Emerging Technologies for Digital Marketing
  • icons-carri22 Module 24: Brand Communication

    • Arriving at a role or roles for the brand
    • Identifying stakeholders
    • Prioritizing stakeholders
    • Segmenting primary audiences
    • How to analyze macro environments
    • How to reverse engineer competition's communication plans
    • Consumer pyramids and funnels
    • Crafting messages
    • Putting all of the above in one logical plan.
  • icons-carri22 Module 25: Course: Digital Content Writing

    Content Writing is the most demanded in the Industry. This Course will Specialise in the fundamentals of content writing. It will help you with a basic understanding of various types of writing. Develop writing skills for Creative Writing, Business Writing, Technical Writing, Medical Writing, Social Media Writing, SEO Writing, Book Writing, Copywriting, and much more. Transform yourself into a Content Strategist and earn online with projects from the US & UK.
    • Language skills
    • Internet Skills
    • Business & Marketing Writing
    • Content Strategy
    • Technical & Research Writing
    • Academic Writing
    • Creative Writing
    • Copywriting
    • Email Writing
    • Earn Online & get International Projects
    • Simulated Content Writing Projects
  • icons-carri22 Module 26: Course: Advanced Excel

    No. 1 Ranked Advanced Excel Course in India. Learn to apply Advanced Formulas, Perform Data analysis & Data Visualization, and create Pivot tables & dashboards. This course will provide comprehensive knowledge of MS Excel and its function. The learner will be equipped with the knowledge about Power query and user-defined functions with skills on Advanced VBA
    • Introduction to MS Excel
    • Working with Tables
    • Understanding Cell References
    • Basics Functions of Excel
    • Sorting Data
    • Filtering Data
    • Basics of Formula/Functions
    • If Functions and text Functions
    • Working with Dates and CountIfs and SumIfs
    • Mail Merge
    • Protecting and Security
    • Excel Dashboard
    • Other Topics
    • Charts
    • Power Pivot / Power Query
    • Working with Slicers
    • Summarizing Data with Pivot Tables
    • Macros (Only Recording, Non-VBA)
    • Using Conditional Formatting
    • Dynamic Array Formula
    • Data Validation
    • Using Named Ranges
    • Lookup and Information Functions
  • icons-carri22 Module 27: Elective 1: Earn Online

    This course helps the candidate to know the basics and all strategies to earn online from day one. Candidates will learn how to find the best freelancing jobs and work remotely on them. Know about the Fiverr Gigs and Up work and start earning Online

Know the complete offerings of our Diploma in Digital Marketing

Admission Closes On 09 Dec 2024

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Upcoming Cohorts

Skills Covered

Brand Communication

Marketing Analytics

Marketing Communication

E-Commerce Marketing

Digital Content Writing

Search Engine Optimization

Lead Generation

Website Creation

Conversion Rate Optimizer

Tools Covered

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Know more about 50+ tools covered in this Diploma in Digital Marketing

Meet our Trainers

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Palak Pancholi

English, Hindi

Henry Harvin

7 Years+ Exp

Certifications

Get Ahead with Henry Harvin® Diploma in Digital Marketing Certification

What you'll Learn in this course

Digital Marketing Channels

Fundamentals of Digital Marketing

Key Elements of A Webpage

Social Media Marketing

Strategies for Landing Page Optimization

Lead Generation Campaign

Our courses and Course Certificates are trusted by these industry leaders

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Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Job Profiles

Digital Marketing Manager

Digital Marketing Specialist

Social Media Manager

SEO Manager

Content Marketing Manager

Email Marketing Specialist

E-commerce Marketing Specialist

Inbound Marketing Manager

Conversion Rate Optimizer

Frequently Asked Questions

  • What is a Digital Marketing Course? What skills will I learn from the course?

    A Digital Marketing Course is designed to successfully equip a candidate in all major aspects of the new digital marketing environment. Therefore, this course touches on a wide range of topics such as Web Analytics, Webpage Designing, Search Engine Optimization, Social Media Marketing, YouTube Marketing, 3D Printing, KPI creation and measurement and many more. A Digital Marketing Course will help you to effectively explore and handle Digital Marketing Campaigns.

  • Is digital marketing course a good career path? Do digital marketers have a bright future?

    Digital Marketing is the new way of advertising and marketing which is adopted by almost every company and brand, as it helps to connect them with more people and generate more business. With massive digitalization of businesses, there has been an enormous surge in demand for digital marketers, and it is one of the most sought after jobs today. With a sound knowledge of various digital/online marketing skills you can easily command a salary in six figures.

  • Why are people increasingly opting for online or digital marketing classes over traditional or offline digital marketing classes?

    There are several reasons for candidates to select online marketing over traditional marketing but the most obvious reasons are:

    • As most businesses have shifted from traditional to digital mode of marketing, the demand for qualified digital marketers has skyrocketed
    • Salary range for those who opt for digital marketing is better than their counterparts involved in conventional marketing, which gets better with experience
    • Can kickstart your own business, own portal or pick up freelancing projects
    • Showcase your creativity and set yourself apart from the crowd
    • Upgrade your skills and remain relevant in the industry

  • What job opportunities are available after completing digital marketing course from Henry Harvin?

    After the successful completion of Digital Marketing Classes from Henry Harvin you can choose to apply for any digital marketing role — Digital Marketing Executive, SEO Specialist, PPC Executive, Marketing Influencer or Social Media Executive.

  • What knowledge and skills will I gain upon completing my Digital Marketing course?

    In the Digital Marketing classes, you will learn the following:

    • Digital businesses
    • Several instruments and techniques for Digital Marketing
    • Tips for SEO and page optimization
    • End-to-end PPC-based Google AdWords campaigns
    • Google Analytical 
    • Mobile and email marketing
    • Google Webmaster
    • Introduction to social media marketing
    • Content marketing and its various techniques
    • Metrics for measuring campaign effectiveness
    • Google's reporting instruments and evaluation methods

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Who We Are?

Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 4,60,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.

460,000+

Trained

6,700+

Reviews with 4.5/5
rating

7,000+

Live Classes Every
Month

210+

Corporate Partners

180+

College Partners

87%

Reported Career
Benefits

Why Henry Harvin for the best Diploma in Digital Marketing

Certified & Experienced Instructors

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Gold Membership & Post Training Followups

Tailor Made Training

Flexible Schedule

Access to the Recorded Sessions

10 in 1 Program

Masterclasses By Henry Harvin®️

One-to-One Training

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