Marketing Analytics Certification with Six Sigma Course (Using R/Python)

Marketing Analytics Certification Training Course(CMAP) + Lean Six Sigma Green Belt Certification Training Course(CSSE-GB)

  • ★ ★ ★ ★ ★ 4.7 Star/5 Ratings
  • 1.1 Million Learners
  • 6584 Learner’s Rating
  • 81% Report Career Benefits

Get CMAP + CSSE-GB Certification | Great combo to enhance your Analytical + Management + Leadership skills | Learn from industry experts to explore + analyze + solve marketing problems using popular analytics tools such as R/Python & Advanced Excel.

Starts In 6 day

25 Mar 2024

Learning Period

60 Hours

Book a Live Class, For Free!

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Placed Learners

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

Know the complete offerings of our Marketing Analytics with Lean Six Sigma Green Belt Course

Key Features

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Ranked No.1 Combo Certification

Henry Harvin®’s Marketing Analytics + Six Sigma Certification is a combination of two top-ranked courses in the industry by BestCourseNews.com

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Absolute emphasis on training and Guidance

Guidance of Certified Trainers + End to End Support + Aim on Extensive Project Knowledge + Focus on Practical use + Full support during and post-training.

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Approved Pedagogy

Gets Hands-on training on Marketing Analytics and Lean Six Sigma Green Belt Course + Live Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

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Gain Experience of 12+ Projects

Get the experience of 12 Capstone Projects throughout 1 Year post formal training.

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Job guidance and 1-year support of Analytics Academy

Total job support + Skill enhancement session for interview + E-Learning Access + 12 Monthly Brush Up Sessions

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Trusted by 160+ Corporates and 60+ Colleges

Trusted by Leading Corporates such as Abbott Pharma, Avon Cosmetics, Hostbooks, NTPC, SAB Miller, Apollo Tyres, Deloitte, Fidelity Investments plus 12+ IIM's alumni including IIM Ahmedabad, IIM Bangalore & IIM Calcutta and 7+ IIT's alumni including IIT Bombay & IIT Delhi.

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

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Hallmark Certification

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10+ Projects

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Guaranteed Internship

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Personalized Job Support

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Student Engagement & Events

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Masterclass

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E-Learning Access

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Gold Membership

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Entrepreneurship Mentorship

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About the Marketing Analytics with Lean Six Sigma Green Belt Course

Course Duration

 64-hrs training.

Professional Perks From CMAP + CSSE-GB Course

  • Evolve and enhance your Marketing Analytics + Management + decision-making + problem-solving skills.
  • Achieve eligibility for better job opportunities and networks.
  • Upgrade your CV with certification credentials CMAP + CSSE-GB and get professionally developed.
  • Make yourself eligible for higher positions with a specialization in the Marketing Analytics and Six Sigma Green Belt techniques.
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification- 'Certified CMAP + CSSE-GB’
  • Build a Startup in one of the most rewarding fields of today- Analytics!
  • Support a Startup with improved Process and Performance that leads to high-quality products and services.

Knowledge Gains From CMAP + CSSE-GB Course

  • Understand the DMAIC methodology improvement cycle.
  • Analyze and Control Business Problems using Analytics Tools like R, Python, SAS & others.
  • Learn to get invaluable insights into your business by structuring and interpreting data which is the basic tool of Marketing Analytics.
  • Master the skill of quality management to be able to improve the working with skill sets of Six Sigma Course.
  • Understand emerging technologies that can assist you to focus on marketing analytics for the growth of the industry.
  • Gain expertise in the real-time application of the learned concepts.
  • Learn to calculate brand value and customer value over time to build marketing strategies.
  • Learn to make predictions that can avoid spams and can make specific marketing decisions to improve sales and ROI.
  • Explore+Analyse+Solve Business Problems using Analytics Tools like Python & Advanced
  • Understand 'What' & 'How' aspects of Data Collection
  • Get insights from Industry Best Practices for Data Measurement & Analysis
  • Communicate Business Objectives in a focused manner with data analysts & help evaluate results of data analysis better.
  • Develop Goal-Oriented Business Strategies
  • Gain Full View of Customers across Different Channels by Accessing + Integrating + Analyzing Customer Data through Multiple Sources & Engage Customers in Real-Time
  • Understand the Affinity of Product by analyzing transactional data.
  • Understand Analytics-based Financial decision-making to drive company's ROI
  • Take Actionable Data-Driven Decisions to increase market share
  • Helps with Adjusting to Macro Changes in predictive models.
  • Cultivate capabilities in Fact-based decision-making & Data-driven problem-solving
  • Gain the skill to explore + analyze + solve management problems using 20+ Management Tools
  • Sharpens Business Acumen & commitment to improving processes
  • Derive useful Information from Data using analytic tools
  • Learn essential Project Management + Leadership skills
  • Gain the skill to make Customer-Centric Actions at every stage
  • Understand the science to develop high-quality products/services
  • Develop the capability to look beyond the present field with this domain and industry independent methodology

Course Facilitators

Henry Harvin’s Training is delivered by Seasoned Industry Experts with specialization. These talented practitioners have valuable exposure, experience and success across diverse industries and are also empanelled as subject matter specialists with Henry Harvin Management Academy.

Gold Membership Program

Get 1-Year Membership of Henry Harvin Analytics Academy and avail the following benefits:

  • E-Learning Access: Includes Recorded Videos, Games, Projects, Case Studies
  • Brushup Sessions: 12 Monthly Brushup Sessions for 1-Year Worth Rs.6000 for Free
  • Internship: Guaranteed Internship with Henry Harvin or partner firms
  • Job Opportunities: Job Opportunities regularly on mail
  • Interview Skills: Support in Clearing Interviews with Startups and Top Corporates

5+ Projects covered (Hands-on Practical Experience)

Analytics:

  • HR: Analyze the Attrition rate of Employees
  • Sales: Predicting Department wise Sales
  • Multi-Domain: Business Analytics Optimization
  • Marketing: Website Trend Analysis
  • Financial Analysis: Stock Market Prediction
  • Finance: Analyze ETF Trends

Six Sigma:

  • Quality of Work Life in an Organization of Employees
  • Improve Total time & Rolled Throughput Yield
  • Optimization of Average call times in a BPO-Voice Process
  • Defect Reduction in Die Casting
  • Improving Internal SQR in XXM Activities

Know the complete offerings of our Marketing Analytics Certification Training Course(CMAP) + Lean Six Sigma Green Belt Certification Training Course(CSSE-GB)

Marketing Analytics with Lean Six Sigma Green Belt Course Curriculum

  • Phase 1

    Marketing Analytics Using Python and R Programming

  • Module 1

    Introductory Topics to Analytics
    Understanding the need for Analytics in Specific Domain; CRISP Modeling

    Introduction to Data Management
    Properties & Types of Data, Measurement Scale, Basic Statistics on Data

    Basics of Python Programming
    Need for R, Features of R, Download, Setup, Installation; Python & Python Studio; Configuration. eg. Learning to set up Python and share Code

    Data Structures in R
    Creating and Understanding Basic Data Structures in Python - Vector, List, Matrix, Array, Data Frame & Factors which help in creating data in Python programming.

    Data Manipulation & Summarisation in R
    Understanding how data can be summarised in different ways to do Descriptive Analysis which describes features of data.

  • Module 2


    Analytical Modeling
    Understand what is Modeling and how it can be used in Various Domain

    Statistical Tests
    P-Value, Z Value, Hypothesis, Null Hypothesis, Alternative Hypothesis, F Test, ANOVA Introduction)

    Linear Regression (Using Python)
    Start of Machine Learning, Develop a Prediction Model for predicting financial values based on one or more than 1 Independent Variable; Understand the assumptions and measures of goodness of Model, Understand its prediction ability

    Visualization using Graphs
    Creating Graph in Python and understanding which graph to be used when.

    Missing Value and Outlier Analysis
    Understanding how missing values & outliers are handled in data summarisation & modelling

    Logistic Regression
    Predicting Binary Outcome (Buy or not, Churn or not, Loan Default or not) based on Independent Variables eg. Predicting Cases for Fraud, Default on Payment, etc.

  • Module 3

    Clustering

    Grouping customers based on characteristics so that they can be a target for sale increase

    Decision Trees

    When to use CART & CHAID to create a decision tree based on categorical variables.

    Ensembles (Bagging & Boosting)

    Random Forest, XGBoost: Problems of Decision Tree covered in Random Forest, How group thinking impacts the decisions (from a business point of view).

  • Module 4

    Understand how Association Rules can be created using Market Basket Analysis. Finding Interesting association between items purchased by Customers and building a strategy to sell more.

     

    Twitter Analysis

    Configure Twitter Account & Application; Setup for downloading tweets and analyse them for positive and negative sentiments related to Financial News/ Articles.

  • Post Learning

    Final Assessment

    Certificate Dispatch

    Monthly Brush Up Sessions- Live Online (12months)

  • PHASE 2

    Six Sigma Green Belt

  • Module 1

    Evaluation & Introduction to Lean Six Sigma

    • History & Evolution of Six Sigma
    • Six Sigma & Lean Definition
    • COPQ
    • Variation
    • DMAIC Phases
    • Six Sigma Roles & Responsibilities
  • Module 2

    Define

    • Project Charter
    • Project Charter Contents
    • Process Mapping
    • SIPOC
    • Identifying Customers & VOC
    • Establishing VOC to CTQ
    • KANO Model
    • RACI Model
    • Quiz
  • Module 3

    Measure

    • What is Data?
    • Data Classification & Type
    • Data collection plan
    • Sampling & Sampling Strategies
    • Mean
    • Median
    • Mode
    • Range
    • Variance
    • Standard Deviation
    • Case Study – Basic Statistics
    • Normal Distribution
    • Testing Normality
    • Histogram
    • Dot Plot
    • Box Plot
    • Time Series Plot
  • Module 4

    • Analyse
    • Measurement System Analysis
    • Accuracy & Precision
    • Repeatability
    • Reproducibility
    • Gage R & R study
    • Process Capability
    • Capability Formulas
    • DPMO, DPU, DPO
    • Rolled Throughput Yield
    • 7 QC Tools
    • Central Limit Theorem
    • Hypothesis testing
    • Alpha risk
    • Beta Risk
    • t-test
  • Module 5

    • Improve
    • Improvement Strategy
    • Regression
    • Correlation
    • Scatter Plot
    • Brainstorming
    • 5S
    • FMEA
    • Piloting Solutions
    • Automation
    • Regression
    • Correlation
    • Scatter Plot
    • Brainstorming
    • Automation
    • Mistake Proofing
  • Module 6

    • Control
    • Statistical Process Control
    • SPC Selection Process
    • Control Plan
  • Complimentary Module 1: Soft Skills Development

    Soft Skills Training

  • Complimentary Module 2: Resume Writing

    Resume Writing

  • Projects Covered

    Analytics:

    • HR: Analyze the Attrition rate of Employees
    • Sales: Predicting Department wise Sales
    • Multi-Domain: Business Analytics Optimization
    • Marketing: Website Trend Analysis
    • Financial Analysis: Stock Market Prediction
    • Finance: Analyze ETF Trends

    Six Sigma:

    • Quality of Work Life in an Organization of Employees
    • Improve Total time & Rolled Throughput Yield
    • Optimization of Average call times in a BPO-Voice Process
    • Defect Reduction in Die Casting
    • Improving Internal SQR in XXM Activities

Know the complete offerings of our Post Graduate Program in Marketing Analytics with Lean Six Sigma Green Belt Course

Tools Covered

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Know more about 50+ tools covered in this Data Science with Python

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Get Ahead with Henry Harvin® Marketing Analytics with Lean Six Sigma Green Belt Course Certification

  • Lead with CSSE-GB + CMAP Certification

    Get commended with our distinct Marketing Analytics + Six Sigma Certification course. The certification portrays the fact that you have extensive knowledge of marketing metrics and you are eligible to evaluate the marketing strategies and would help in the growth of the organization.

  • Get Transformed with a Henry Harvin Marketing Analytics + Six Sigma Certification Program

    Marketing Analytics and Lean Six Sigma certification course inculcate mandatory skills that advance you to the world of data analytics. With the extensive knowledge gained you can be ready to develop a career in marketing analytics to set you ahead in any organization.

  • Display your Accomplishments

    Portray about your Certification of Master in Marketing Analytics - on LinkedIn, WhatsApp, Instagram, Facebook, Twitter; Magnify your resume and share with your network across different domains.

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Our courses and Course Certificates are trusted by these industry leaders

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