Professional Diploma in Digital Marketing Course in Philadelphia

Professional Diploma in Digital Marketing Course in Philadelphia

Henry Harvin® Ranks #1 for Digital Marketing Courses by India Today

Starts In 7 day 30 Dec 2024
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  • 1465 Learner’s Rating
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Enroll in the Professional Diploma in Digital Marketing Course from Henry Harvin® Digital Marketing Academy, the best online learning platform | Become an expert in businesses for brand marketing and to interact with customers and comprehend their behavior | Hone your existing skills by working on assignments and projects related to Digital Marketing

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Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

Know the complete offerings of our Professional Diploma in Digital Marketing Course in Philadelphia

About Professional Diploma in Digital Marketing Course in Philadelphia

Professional Diploma in Digital Marketing Course

In this course, participants will understand digital market domains like SEO, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, & email marketing, and more. Participants will not just learn about creating a good marketing campaign for a product but more than that. By the end of the course, you are ready to become a professional in the field of digital marketing

Who Should Attend?

  • College Students
  • Business owners
  • Working professionals
  • Housewives
  • Career Switchers
  • Job Seekers
  • Marketing Executives and Leaders
  • Product Manager or Product Leaders
  • Entrepreneurs and C- Suite Executives.
  • Brand and Communication Managers

Agota™ Framework

It is a versatile 10-in-1 program that includes various aspects of competency development and career development.

  • Training: 120 Hours of Two-Way Live Online Interactive Sessions
  • Projects: Facility to undergo projects in Search Engine Optimisation, Pay-Per-Click (PPC) Advertising, Email Marketing, Digital Display Advertising, Web Analytics and Conversion Optimization, Emerging Trends in Digital Marketing, and more
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Student Engagement & Events: Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®
  • Membership: Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Professional Diploma in Digital Marketing Course
  • E-Learning  Free access to E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.
  • Certification: Get course completion Certification of Professional Diploma in Digital Marketing Course from Henry Harvin® Govt of India recognized & Award-Winning Institute, and from NSDC
  • Internship Support: Get a guaranteed Internship with Henry Harvin® and in top MNC's like J.P. Morgan, Accenture & many more via Forage.
  • Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels
  • Placement Support: Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

Trainers at Henry Harvin®

  • Most respected industry experts with 15+ years of working experience and recognized by numerous organizations over the years for their work
  • They have delivered 375+ keynote classes for the Professional Digital Marketing 
  • Have delivered 430+ lectures and are currently empaneled as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status

Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects
  • Access to Masterclass Sessions
  • Earn the Prestigious Henry Harvin®️ Alumni Status and become one of the reputed 4,60,000+ Alumni across the globe.
  • Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered.
  • Experience Industry Projects during the training

Learning Benefits

  • Validate your ability to lead digital marketing efforts in your organization.
  • Understand digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
  •  Initiate effective online marketing campaigns and evaluate the needs of the consumer market
  • Develop strategies to market a company's product online by integrating various promotions to get the company's message out to prospects.
  • Optimize your website for search engines and Implement all the digital marketing techniques like Google AdWords, social media marketing, email marketing, etc.
  • Competent in planning, managing, and executing integrated multi-channel campaigns
  • Make money as a freelancer with AdSense & affiliate marketing
  • Grow business revenue with marketing strategy and understand current Trends and demand in the market 
  • On completion of the course, become a professional digital marketer and strategist

Recognitions of Henry Harvin® Education

  • Winner of Top Corporate Training Award, Game-Based Learning Company of the under 40 Business World Award
  • Affiliated with the American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified
  • Reviews: 3425+ Google Reviews, 1100+ Youtube Testimonials with 4.5+ Rating Rated on Goabroad, Trustpilot, GoOverseas & more

Career Benefits

  • Become Eligible for Digital Marketing Jobs demanding a background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in Management with Talent Shortage
  • Get Promoted in your current profile with the most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification of Professional Diploma in Digital Marketing(DDM)
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Digital Marketing

Know the complete offerings of our Professional Diploma in Digital Marketing Course in Philadelphia

Key Highlights

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120 Hours of Instructor-Led Sessions
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40 Hours of Live Interactive Doubt Solving Sessions
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20 Hours of Live Master Sessions by Industry Experts
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192 Hours of Self-Paced Learning
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Job-Ready Portfolio of 12 Capstone Projects
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63 Auto-Graded Assessments
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24+ Industry Case Studies
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180 Guided Hands-On Exercises
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12+ Assignments and Mini Projects
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2 Mock Interviews and 2 Hackathons
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Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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10 Hours of Mentorship by Industry Experts
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Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

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You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Certification

Distinguish your profile with credentials and showcase expertise with our Hallmark Completion certificate

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Projects

Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

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Membership

Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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Curriculum For Professional Diploma in Digital Marketing Course in Philadelphia

  • icons-carri22 Module 1: Introduction to Digital Marketing

    Understand the fundamentals of digital marketing and its role in modern marketing strategies. Gain knowledge of the digital marketing landscape and its various channels and platforms. Develop an awareness of the importance of digital marketing in reaching and engaging target audiences.
    • Overview of Digital Marketing
    • Digital Marketing Channels and Platforms
    • The Role of Digital Marketing in the Marketing Mix
  • icons-carri22 Module 2: Website Planning and Development

    Learn the process of planning and developing a user-friendly and effective website. Understand the principles of responsive design and mobile optimization. Gain skills in website analytics and tracking for continuous improvement.
    • Website Planning and Structure
    • User Experience (UX) Design
    • Website Analytics and Optimization
  • icons-carri22 Module 3: Search Engine Optimization (SEO)

    Understand the fundamentals of SEO and its importance in organic search rankings. Learn techniques to optimize website content and structure for better search engine visibility. Gain knowledge of SEO tools and strategies for effective keyword research and link building.
    • On-Page SEO Optimization
    • Off-Page SEO Strategies
    • SEO Tools and Analytics
  • icons-carri22 Module 4: Pay-Per-Click (PPC) Advertising

    Understand the concept and benefits of PPC advertising. Learn how to create, manage, and optimize PPC campaigns on platforms like Google Ads. Gain knowledge of ad targeting, bidding strategies, and conversion tracking for PPC success.
    • Introduction to PPC Advertising
    • Google Ads Campaign Setup and Management
    • PPC Optimization and Performance Measurement
  • icons-carri22 Module 5: Social Media Marketing

    Understand the role of social media in digital marketing and its impact on brand awareness and engagement. Learn how to develop and implement social media strategies on major platforms. Gain skills in creating compelling content, managing communities, and measuring social media performance.
    • Social Media Strategy Development
    • Social Media Content Creation and Management
    • Social Media Analytics and Reporting
  • icons-carri22 Module 6: Content Marketing and Blogging

    Understand the importance of content marketing in building brand authority and driving customer engagement. Learn techniques for creating high-quality, valuable content across different formats. Gain knowledge of content promotion strategies and measuring content marketing effectiveness.
    • Content Strategy and Planning
    • Content Creation and Optimization
    • Content Promotion and Measurement
  • icons-carri22 Module 7: Email Marketing

    Understand the benefits of email marketing and its role in nurturing customer relationships. Learn to create effective email marketing campaigns, including list building and segmentation. Gain skills in email automation, personalization, and measuring email marketing performance.
    • Email Marketing Strategy and Planning
    • Email Campaign Creation and Automation
    • Email Marketing Analytics and Optimization
  • icons-carri22 Module 8: Digital Display Advertising

    Understand the concept of digital display advertising and its role in brand awareness and lead generation. Learn to create compelling display ads and target them to the right audience. Gain knowledge of display ad networks, ad formats, and measuring display advertising effectiveness.
    • Display Advertising Fundamentals
    • Display Ad Creation and Optimization
    • Display Advertising Performance Measurement
  • icons-carri22 Module 9: Video Marketing

    Understand the power of video marketing in capturing and engaging audiences. Learn techniques for creating and promoting effective video content on platforms like YouTube. Gain knowledge of video optimization, analytics, and measuring video marketing performance.
    • Video Marketing Strategy and Planning
    • Video Production and Optimization
    • Video Marketing Analytics and Performance Measurement
  • icons-carri22 Module 10: Mobile Marketing

    Understand the unique characteristics and opportunities of mobile marketing. Learn techniques for optimizing mobile websites, apps, and ad campaigns. Gain knowledge of mobile marketing strategies, including location-based targeting and SMS marketing.
    • Mobile Marketing Fundamentals
    • Mobile Website and App Optimization
    • Mobile Advertising and SMS Marketing
  • icons-carri22 Module 11: Web Analytics and Conversion Optimization

    Understand the importance of web analytics in measuring and improving digital marketing performance. Learn to set up and analyze website data using tools like Google Analytics. Gain skills in conversion optimization, including A/B testing and user experience (UX) enhancements.
    • Introduction to Web Analytics
    • Data Analysis and Reporting
    • Conversion Rate Optimization
  • icons-carri22 Module 12: Digital Marketing Strategy and Planning

    Understand the process of developing a comprehensive digital marketing strategy. Learn to align digital marketing goals with overall business objectives. Gain knowledge of budgeting, resource allocation, and measuring digital marketing ROI.
    • Digital Marketing Strategy Development
    • Budgeting and Resource Allocation
    • Performance Measurement and Reporting
  • icons-carri22 Module 13: Social Media Advertising

    Understand the role of social media advertising in reaching and engaging target audiences. Learn to create effective social media ad campaigns on platforms like Facebook, Instagram, and LinkedIn. Gain knowledge of ad targeting, audience segmentation, and performance tracking in social media advertising.
    • Social Media Advertising Fundamentals
    • Social Media Ad Campaign Creation and Management
    • Social Media Advertising Performance Measurement
  • icons-carri22 Module 14: Influencer Marketing

    Understand the concept and benefits of influencer marketing in digital campaigns. Learn to identify and collaborate with influencers for brand promotion and awareness. Gain knowledge of influencer marketing strategies, measurement, and ROI analysis.
    • Introduction to Influencer Marketing
    • Influencer Identification and Collaboration
    • Influencer Marketing Performance Measurement
  • icons-carri22 Module 15: Marketing Automation

    Understand the concept and benefits of marketing automation in streamlining and optimizing marketing processes. Learn to use marketing automation tools for lead nurturing, email campaigns, and customer journey mapping. Gain knowledge of marketing automation strategies, implementation, and performance tracking.
    • Marketing Automation Fundamentals
    • Marketing Automation Tools and Implementation
    • Marketing Automation Performance Measurement
  • icons-carri22 Module 16: Online Reputation Management

    Understand the importance of online reputation management for businesses and brands. Learn techniques to monitor, manage, and enhance online reputation through reviews, social media, and content. Gain knowledge of online reputation management strategies, crisis management, and brand sentiment analysis.
    • Introduction to Online Reputation Management
    • Monitoring and Managing Online Reviews
    • Online Reputation Crisis Management
  • icons-carri22 Module 17: E-commerce Marketing

    Understand the unique challenges and opportunities of marketing in the e-commerce industry. Learn techniques for driving traffic, increasing conversions, and maximizing revenue in e-commerce. Gain knowledge of e-commerce marketing strategies, user experience optimization, and customer retention.
    • E-commerce Marketing Fundamentals
    • E-commerce Traffic Generation and Conversion Optimization
    • E-commerce Customer Retention Strategies
  • icons-carri22 Module 18: Digital Marketing Analytics

    Understand the role of analytics in measuring and optimizing digital marketing performance. Learn to use advanced analytics tools and techniques for data-driven decision making. Gain knowledge of data visualization, reporting, and deriving insights from digital marketing data.
    • Advanced Digital Marketing Analytics Tools
    • Data Visualization and Reporting
    • Deriving Insights from Digital Marketing Data
  • icons-carri22 Module 19: Emerging Trends in Digital Marketing

    Stay updated with the latest trends and innovations in the field of digital marketing. Understand the impact of emerging technologies on digital marketing strategies. Gain knowledge of future trends and opportunities in the digital marketing landscape.
    • AI and Machine Learning in Digital Marketing
    • Voice Search and Virtual Assistants
    • Augmented Reality (AR) and Virtual Reality (VR) in Digital Marketing
  • icons-carri22 Module 20: Digital Marketing Career Development

    Develop the necessary skills and knowledge for a successful career in digital marketing. Understand the job roles, industry expectations, and career advancement opportunities in digital marketing. Learn to create a personal brand, build a professional network, and prepare for digital marketing job interviews.
    • Building a Personal Brand in Digital Marketing
    • Networking and Professional Development
    • Job Search Strategies and Interview Preparation
  • icons-carri22 Module 21: Complimentary Module 1: Soft Skills Development

    • Business Communication
    • Preparation for the Interview
    • Presentation Skills
  • icons-carri22 Module 22: Complimentary Module 2: Resume Writing

    • Resume Writing

Know the complete offerings of our Professional Diploma in Digital Marketing Course

Admission Closes On 30 Dec 2024

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Upcoming Cohorts

Skills Covered

Social Media Marketing

SEO

Tools and Techniques

Multi-channel campaigns

Google Analytics

Digital marketing techniques

Digital Copywriting

Content Marketing

Brand Management

Certifications

Get Ahead with Henry Harvin® Professional Diploma in Digital Marketing Course in Philadelphia Certification

What you'll Learn in this course

Digital Marketing Functions

Online Marketing Campaigns

Consumer Market Evaluation

SEO Strategies

Digital Marketing Techniques

Conversion Tracking Techniques

Our courses and Course Certificates are trusted by these industry leaders

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Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Job Profiles

Digital Marketing Manager

Social Media Marketer

Content Marketer

Email Marketer

Brand Manager

Market Research Analyst

SEO Expert

Digital Analytics Manager

Conversion Rate Optimizer

Related Jobs

Digital Marketing Manager Social Media Marketer Web Analyst/Data Analyst Content Marketer Email Marketer Brand Manager Market Research Analyst SEO Expert PPC Expert Consultant Business Analyst

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Who We Are?

Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 4,60,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.

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Reviews with 4.5/5
rating

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Month

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Corporate Partners

180+

College Partners

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Benefits

Why Henry Harvin for the best Professional Diploma in Digital Marketing Course

Certified & Experienced Instructors

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Gold Membership & Post Training Followups

Tailor Made Training

Flexible Schedule

Access to the Recorded Sessions

10 in 1 Program

Masterclasses By Henry Harvin®️

One-to-One Training

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