Name: Introduction To MBA in Digital Marketing by College de Paris in Chicago | Henry Harvin
Uploaded: 2024-03-20 16:04:49

Module 1: Initialisation of Digital Marketing
- What is Marketing
- How many types of marketing
- What is Digital Marketing
- Difference between traditional marketing and digital marketing
- What is Internet
- Difference between LAN and WAN
- How to convert traffic into leads
- Difference between inbound and outbound marketing
- Success Factors of Digital Marketing
- Core concept of conversion process
- Case Study for popular startups
Module 2: Facebook Marketing
- Introduction to social media marketing
- How to use Facebook for lead generation?
- Ways to use Facebook for branding?
- How to target the right audience?
- How to increase the likes of Facebook business pages?
- How to create Facebook Ads?
- Facebook Ads Automation
- How to generate leads through Facebook Marketing?
- How to add conversion tracking pixel code?
- Make regular reports keeping a check on the insights
Module 3: Google AdSense
- What is Google?
- What is Google Adsense?
- Difference between Google Adwords vs Google Analytics
- Easy steps to follow for Google Adsense
- Difference between Google Adsense vs Affiliate Marketing?
- Plugin for AdSense integration
- Reports Study
- Different types of Ad unit
- Which size for Adsense is the most effecti
- Case Studies to work for Google Adsense
Module 4: Bing Webmaster
- My Site
- How to configure my site
- Image feed specification
- Sitemaps
- Video Feed Specifications
- Submit URLs to Bing
- Ignore URL Parameters
- Crawl Control
- How to manage Deep Links
- Messages and Alerts Set Email Preferences Remove Broken links/ outdated cache Webmaster Guidelines Link Buildings Malware and Spam
- Site Move
- Verify Bingbot Tools
- SEO Analyzer
- Using SEO Reports
- Markup Validator
- Mobile Friendliness
- Page Traffic Reports
- Using Reports and Data
- How to add New User
- Verify Ownership
- Geo-targeting your website
- Connected pages
Module 5: Email Marketing
- Introduction to Advanced Email Marketing
- Write Better Subject Lines
- Develop Emails that Drive Results
- Optimize Your Email Content
- List Management Strategies
- Automating Your Emails
- Create Optimal Landing Pages
- Create an Email Campaign Checklist
- GDPR for Digital Marketers
Module 6: Earn as a Freelancer
- What is Freelancing?
- How do you make your venture in the field of freelancing?
- How to get projects on freelancing?
- How to get the project on Upwork?
- How to make contacts on Fiverr?
- How to initiate Gigs on Fiverr?
- How to generate sales on Fiverr?
- Know-how to use the portal effectively
- Bid for the projects easily and smartly
- Simple selling basic
Module 7: Search Marketing
- What is Google Adwords?
- Campaign ideations
- Differentiating between Ads and Keywords
- What are Bing Ads?
- Introduction to PPC
- Selection of relevant keywords
- Options for advanced locations
- Bid stimulator
- How to control fraud click on your Ads
- Creation of Search Ads
- Differentiating dynamic search Ads and dynamic keyword insertion?
- The process of marketing
Module 8: Lead Generation for Business
- What is a Lead?
- Build a website for Lead Generation
- Add a live chat function to your website
- Difference between Leads Vs Sales?
- What is SEO?
- How to generate leads through Search Engine Optimization?
- Social media & Content marketing
- Generate customer testimonials
- Include calls to action on your website
- Collect online revenues
- How to generate leads through Google Adwords?
- Difference between Micro conversion and Macro conversion
Module 9: Pinterest Marketing
- What is Pinterest?
- What is Pinterest marketing?
- When to use Pinterest Marketing?
- Key factors to using Pinterest Ads
- How to generate sales with Pinterest?
- Learn to choose the right category for your content
- Share your content on other social networks other than Pinterest
- Learn to optimize your boards with Keyword-Rich Descriptions.
- Automate your content
- Know-how the other strategies to have a successful marketing campaign
Module 10: Website Planning
- ntroduction to a Website
- Webpage and Website
- Webpage and Web Media
- Blogs and Websites
- Importance of a Website
- Need of a Website
- Types of Websites
- How sales Boom according to layout
- Sales fluctuate according to theme
- Adding a domain to hosting
- Choosing the best hosting for websites
- Types of Hosting
- What is Hosting
- How to buy a domain
- Creating a blueprint of the Websites
- What is Landing Page
- Web Application
- Popular Frameworks - Magento / WordPress
- The framework used to create a website
Module 11: Brand Communication
- Arriving at a role or roles for the brand
- Identifying stakeholders
- Prioritizing stakeholders
- Segmenting primary audiences
- How to analyze macro environments
- How to reverse engineer competition's communication plans
- Consumer pyramids and funnels
- Crafting messages
- Putting all of the above in one logical plan
Module 12: Search Engine Optimization
- Introduction to SEO How Search Engines Work
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO / Link Building (Social, Content-based, PR)
- Keyword Research- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process - Identify SeedKeywords, Collect metrics, Map Keywords
- Local SEO- What is Local SEO, Pigeon Update
- Scribd and other social channels for SEO
- YouTube Video SEO
- Quora
- Link Building Metrics Social SEO
- Manual Link Building Process
- Link Building Tactics
- What is Link Building
- A career in SEO
- Off-page SEO- Link Building
- Google My Business, Bing Places
- Local Pages on your website
- Local listings / citations SEMrush.com Backlink
- Backlink audit of one website
- How to audit backlinks of competitors and gain
- SEO Audit, Tools, Measurement- What are SEO Audits?
- Different Types of SEO Audits.
- Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights, Mobile Site Audit
- Free Learning Resources-Moz, Google Analytics
- Technical SEO- URL Architecture
- Google Keyword Planner Tool
- On-page SEO- HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- Title, H1, Meta Description, Keyword Usage
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- How Schema shows up in SERPs
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
- Mobile SEO- App Store Optimization
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search Schema Markups
- What is Schema & Why is it relevant to SEO.
- Schema Types - Micro, JSON-LD
- Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
Module 13: Online Reputation Management
- What is Online Reputation Management?
- Know-how to use ORM tools
- Neutralize the reviews in a polite manner
- Improving the reputation
- Hiding of the negative reviews
- Creation of ORM strategies
- Increasing the star rating
- Flagging inappropriate reviews
- Analyzing Real-Time case studies
- Get more customers
Module 14: E-Commerce Marketing
- What is E-commerce Marketing?
- Basic concepts of E-commerce
- Effective strategies to plan for an eCommerce website
- Difference between Normal SEO and eCommerce website SEO?
- How to boost sales through E-commerce?
- Easy checkout and cart development techniques
- Product presentation and"ROI" parameter
- How to promote large products in a single click?
- How to avoid failure on-site auctions?
- How to increase eCommerce sales through marketing?
Module 15: Instagram Marketing
- What is Instagram?
- A basic introduction to Instagram Marketing
- How to create Instagram ads?
- Creating remarkable content for Instagram Ads
- Analyze and run your Ads
- Use Instagram Marketing for influencing
- Get in touch with influencers for better reach and engagement
- Drive traffic to your website with Instagram Ads
- Tips and Tricks to tackle the account/business page
Module 16: Advanced Excel
- Ranked Advanced Excel Course in India. Learn to apply Advanced Formulas, Perform Data analysis & Data Visualization, and create Pivot tables & dashboards. This course will provide comprehensive knowledge of MS Excel and its function. The learner will be equipped with the knowledge about Power query and user-defined functions with skills on Advanced VBA
- Gain basic knowledge of MS Excel
- Work flawlessly with the Basic Excel Function
- Understand the Advanced Excel Functions and work with it
- Get introduced to Lookup Functions
- Learn the essential functions of Excel and the Pivot Table
- Know the basics of VBA and its analysis
- Acquire knowledge about Power Query and User-Defined Functions
- Get Acquainted with the Basics of Advanced Excel
- Data Validation
- Mail Merge
- Dynamic Array Formula
- Using Conditional Formatting
- Macros (Only Recording, Non-VBA)
- Summarizing Data with Pivot Tables
- Working with Slicers
- Power Pivot / Power Query
- Charts
- Other Topics
- Excel Dashboard
- Protecting and Security
- Using Named Ranges
- Lookup and Information Functions
- Working with Dates and CountIfs and SumIfs
- If Functions and text Functions
- Basics of Formula/Functions
- Filtering Data
- Sorting Data
- Basics Functions of Excel
- Understanding Cell References
- Working with Tables
- Course Curriculum- Introduction to MS Excel
- Learn to work with Advanced Excel Functions
- Acquire Knowledge of Advanced VBA
Module 17: Website Creation
- Introduction to WordPress
- Choosing the right hosting
- How To Install WordPress?
- Finding a right domain name
- Choosing a free/premium template
- Know your WordPress dashboard
- Adding a sitemap, widgets, and themes
- Create Posts and Pages
- WordPress categories and tags
- Critical Concerns to Address on Landing Page
- Investment in Landing Page
- Conversion Oriented Landing Page Design
- Pattern #1 - Pop-Ups
- Pattern #2 - Pop Under Call-to-Action
- Pattern #3 - Inside Article CTA Placement of call to actions
- Decide placements of important elements- Patterns for Engaging Website Visitors
- Long Landing Page
- Prepare wireframe of pages- Short Landing Page
- Prepare site structure - What all pages
- Site speed- make it faster
- Integrating Google Analytics
- Our 20-step plan to create your website
- How to upload Demo content?
- Creating multiple pages
Module 18: Marketing Communication
- Marketing Communication Overview
- Marketing Communication & Relationship
- Corporate Communication
Module 19: Marketing Analytics
- Marketing in the Digital World
- Customer in the Digital World
- Customer Journey
- Reaching and Engaging the Customer
- Making Digital Work: Strategies for Paid Ad Campaigns
- Email, Display and Social Media Advertising
- Strategies and Evaluation: Metrics, and ROI
- Digital Strategy and Analytics
- Digital Marketing: Strategy, Planning and Execution
- Emerging Technologies for Digital Marketing
Module 20: Twitter Marketing
- What is Twitter?
- What is Twitter Marketing?
- How to create Twitter Ads?
- Ways to Increase website visitors through Twitter Ads
- Increase followers with the help of Twitter Ads
- How to process App installation with the help of Twitter Ads?
- How to Tweet most effectively?
- Twitter embedded/block/ widgets
- Usage of effective hashtags
- Campaign planning and ideations
Module 21: Google Webmaster
- Introduction to Dashboards
- Site Dashboard
- The Right Panel
- Search Appearances- Structured Data
- Data Highlighter
- HTML Improvements
- Site Links
- Structured Data Tools
- Search Traffic- Search Analytics
- Link to your site
- Security Issues and Other Resources
- Sitemaps and URL Parameters
- Fetch as Google and robots.txt
- Crawl- Crawl Error and Crawl Stats
- Remove URLs
- Content Keywords and Blocked Resources
- Google Index- Index Status
- Penguin and Panda Updates
- Internal Links
Module 22: Digital Content Writing
- Learn the Basic Writing and Language skills
- Get in-depth knowledge of the Basic Internet Skills
- Learn the fundamentals of various types of writing such as Technical, creative, Business Academic, and more.
- Acquire the Skills of Various Content Creating Strategies
- Learn the techniques of creating Academic Content
- Get exposed to International Projects with high Remunerations
- To earn online from International Projects
- Course Curriculum-Language skills
- Simulated Content Writing Projects
- Earn Online & get International Projects
- Email Writing
- Copywriting
- Creative Writing
- Academic Writing
- Technical & Research Writing
- Content Strategy
- Business & Marketing Writing
- Internet Skills
Module 23: Creative Designing
- What is Creative Designing?
- How to create appealing creatives?
- Introduction to typography
- Colour combination and schemes
- Logotype Design
- Learn to create infographics
- Deciding an appropriate size according to the platform
- Maintaining the text ratio of the creative
- Alignment to be taken care of
- Using CTA terms in the creatives
- Use instant creative designing tools
- Use creative taglines
Module 24: Affiliate Marketing
- What is Marketing?
- What is Affiliate Marketing?
- Easy steps to earn from Affiliate Marketing
- How to start earning from Affiliate Marketing?
- Ways to find low competitive keywords with high potential?
- Learn about Affiliate Earning Models
- Know about Affiliate Landing Pages
- Ways to redirect visitors to the Affiliate page?
- Get knowledge about B2B and B2C industry
- Tips & Tricks to drive in more sales and reach more people
Module 25: Linkedin Marketing
- An introduction to Linkedin marketing
- How does Linkedin work?
- When to use Linkedin as a way to market/drive leads?
- How to generate B2B leads?
- Create different types of Linkedin sponsored Ads
- Selection of the Best Ads for promotion
- Keeping a track of Linkedin sales
- How to target the precise audience?
- Usage of relevant keywords in the bio and description of the page
- Adding links for better leads

MBA in Digital Marketing in Chicago

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192 Hours of Instructor-Led Sessions

64 Hours of Live Interactive Doubt Solving Sessions

32 Hours of Live Master Sessions by Industry Experts

288 Hours of Self-Paced Learning

Job-Ready Portfolio of 20 Capstone Projects

260 Auto-Graded Assessments

40 + Industry Case Studies

288 Guided Hands-On Exercises

20+ Assignments and Mini Projects

2 Mock Interviews and 2 Hackathons

Get 18 Months Gold Membership of Henry Harvin® Digital Marketing Academy

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Curriculum For MBA in Digital Marketing in Chicago

Module 1: Initialisation of Digital Marketing

Module 2: Facebook Marketing

Module 3: Google AdSense

Module 4: Bing Webmaster

Module 5: Email Marketing

Module 6: Earn as a Freelancer

Module 7: Search Marketing

Module 8: Lead Generation for Business

Module 9: Pinterest Marketing

Module 10: Website Planning

Module 11: Brand Communication

Module 12: Search Engine Optimization

Module 13: Online Reputation Management

Module 14: E-Commerce Marketing

Module 15: Instagram Marketing

Module 16: Advanced Excel

Module 17: Website Creation

Module 18: Marketing Communication

Module 19: Marketing Analytics

Module 20: Twitter Marketing

Module 21: Google Webmaster

Module 22: Digital Content Writing

Module 23: Creative Designing

Module 24: Affiliate Marketing

Module 25: Linkedin Marketing

Admission Closes On 30 Dec 2024

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Digital Marketing Channels

Journey of a Digital Consumer

Social Media Campaigns

Email Marketing

Strategies for Landing Page Optimization

Lead Generation Campaign

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