Marketing Analytics Course with R Course- Henry Harvin® in San Jose

Marketing Analytics Course Certification Training with R in San Jose

Henry Harvin® No.1 Marketing Analytica Course with R by Express Computer

  • ★ ★ ★ ★ ★ 4.8/5 Ratings
  • 1.1 Million Learners
  • 4213 Learner’s Rating
  • 81% Report Career Benefits

Marketing Analytics with R Course (CMAP) is a focused 32-hours instructor-led training and certification program that equips participants to explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel.

Starts In 1 day

04 Dec 2024

Learning Period

32 Hours

Book a Live Class, For Free!

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Placed Learners

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Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

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Veer Bakshi
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Jaya Krishnan
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Shrikanth Damodar
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Vineet Chopra
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Gagan Sehgal
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Devika Suresh
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Devika Suresh
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Vishal Paul
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Nikhil Surendran
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Zabir khan
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Sathish R
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Raman Verma
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Karthik K
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Ayushi Mohanty
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Ishika Sahoo
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Mayank Gulati
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Richa Arora
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Meenakshi S
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Moni Goyal
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Aman Khatter
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Know the complete offerings of our Marketing Analytics with R (CMAP) Course in San Jose

Key Highlights

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32 Hours of Instructor-Led Sessions
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11 Hours of Live Interactive Doubt Solving Sessions
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6 Hours of Live Master Sessions by Industry Experts
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192 Hours of Self-Paced Learning
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192 Hours Hands on with Cloud Labs
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Job-Ready Portfolio of 3 Capstone Projects
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75 Auto-Graded Assessments
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6+ Industry Case Studies
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48 Guided Hands-On Exercises
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3+ Assignments and Mini Projects
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1 Mock Interview and 1 Hackathon
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Get 1-Year Gold Membership of Henry Harvin® Data Science & Analytics Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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2 Hours of Mentorship by Industry Experts
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Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Curriculum For Marketing Analytics with R (CMAP) Course in San Jose

  • icons-carri22 Module 1: Analytics - General

    • What is Analytics (BI, BA, Levels, etc)
    • Why Analytics (Appl in various domains..)
    • Different Roles in Analytics
    • Tools and Techniques in Analytics
    • Data Science, Data Mining, Statistics, Machine Learning, Supervised and Non-Supervised Techniques
    • CRISP Modeling Framework
    • Scales of Measurements
    • Quiz Module 1
  • icons-carri22 Module 2: R Programming

    • R Environment and R Studio
    • Data Management
    • Improving functionality with additional packages
    • Quiz Module 2
  • icons-carri22 Module 3: Basic Programming and Data Structures

    • Basic Data Structures & Programming Constructs
    • Libraries
    • Numpy
    • Pandas
    • Matplotlib
    • Quiz Module 3
  • icons-carri22 Module 4: Data Manipulation and Descriptive Summary

    • Group Summaries
    • Crosstab, Pivot and Reshape data
    • Managing Missing Values
    • Outliers Detection
    • Various types of Joins, merge
    • Managing indexes in pandas
    • Partitioning data into train and test set
    • Scaling of Data (useful for Clustering)
    • Quiz Module 4
  • icons-carri22 Module 5: Statistics

    • Basic Statistics (mean, median, mode)
    • Other Statistics (sd, var, quantile, skewness, kurtosis)
    • Hypothesis Tests (t-test, Chi-sq tests, etc)
    • Probability Distributions (normal, binomial, etc)
    • Sampling Techniques
    • Quiz Module 5
  • icons-carri22 Module 6: Graphical Representation of Data

    • Selection of Graph
    • Basic Graphs (histogram, barplot, boxplot, pie, etc)
    • Libraries (matplotlib, seaborn, plotline)
    • Managing plot parameters(size, title, axis, legend, etc)
    • Advanced Graphs (correlation, heatmap, mosaic, etc)
    • Exporting graphs
    • Quiz Module 6
  • icons-carri22 Module 7: Linear Regression

    • Simple Linear Regression
    • Multiple Linear Regression
    • Libraries - sklearn, statsmodel
    • Predict DV on IVs
    • Metrics of Linear Regression(R2, RMSE, p-values)
    • Applications of Linear Regression
    • Assumptions of Linear Regression
    • Quiz Module 7
  • icons-carri22 Module 8: Logistic Regression

    • Difference between Linear and Logistic
    • Logistic Regression
    • Metrics of Logistic Regression (confusion matrix, ROC curve)
    • Predict the probability of DV on IV
    • Applications of Logistic Regression
    • Quiz Module 8
  • icons-carri22 Module 9: Classification

    • Difference between classification and regression decision trees from CART models
    • Understanding tree from the plot
    • Classification Tree - predict class, plot, accuracy
    • Regression Tree - predict numerical value, plot, RMSE
    • Improving tree accuracy using Random Forests
    • Bagging and Boosting
    • Applications of Decision Tree
    • KNN (k-nearest neighbors)
    • Neural Networks
    • Gradient Descent
    • SVM (Support Vector Machine)
    • Quiz Module 9
  • icons-carri22 Module 10: Cluster Analysis

    • Clustering for Grouping Data
    • Types - Hierarchical & Non-Hierarchical
    • K Means - output metrics (iter, error, plot)
    • Hierarchical (Agglomerative & Divisive) - Dendrogram, Visual plot
    • Extracting the data in clusters, Cluster Centers
    • Applications of Clustering
    • Quiz Module 10
  • icons-carri22 Module 11: Association Rule Analysis

    • Applying AR to the grocery store for Market Basket Analysis
    • Metrics- Support, Confidence, Lift
    • Frequent Itemsets and Rules; Filtering rules
    • Applications of AR
    • Quiz Module 11
  • icons-carri22 Module 12: Text Mining

    • Managing Unstructured Data; Unstructured to Structured Data
    • Extracting Tweets from Twitter
    • Extracting words for Sentiment Analysis
    • Wordcloud to visualize the frequency of occurrence of words in the text
    • Applications of Text Mining
    • Quiz Module 12
  • icons-carri22 Module 13: Complimentary Module 1: Soft Skills Development

    • Business Communication
    • Preparation for the Interview
    • Presentation Skills
  • icons-carri22 Module 14: Complimentary Module 2: Resume Writing

    • Resume Writing

Know the complete offerings of our Marketing Analytics with R (CMAP) Course

Admission Closes On 04 Dec 2024

Days

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Hours

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Upcoming Cohorts

Skills Covered

Data Science

Data Mining

Statistics

Machine Learning

Supervised & Non-Supervised Techniques

Data Management

Marketing Analytics

Linear & Logistic Regression

Cluster Analysis

Tools Covered

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Know more about 50+ tools covered in this Marketing Analytics with R (CMAP) Course in San Jose

Our Projects

Projects

HR: Analyze the Attrition rate of Employees

Use of different metrics for the attrition analysis helps to work on the accurate reason for employees leaving an organization. It also helps to bring necessary changes to retain talent.

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Certifications

Get Ahead with Henry Harvin® Marketing Analytics with R (CMAP) Course in San Jose Certification

What you'll Learn in this course

Best Practices for Data Measurement & Analysis

Data Measurement & Analysis

Customer Data Analysis

Transactional Data Analysis

Managing Tangible and Intangible Assets

Applying Analytics Tools & Techniques

Our courses and Course Certificates are trusted by these industry leaders

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Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Job Profiles

Data Analyst

Marketing Analyst

Marketing Data Scientist

Digital Marketing Specialist

Business Intelligence Analyst

Quantitative Analyst

Customer Insights Analyst

Marketing Operations Analyst

Campaign Analyst

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