Marketing Analytics Course with R Course- Henry Harvin® in Chennai

Marketing Analytics Course Certification Training with R in Chennai

Henry Harvin® No.1 Marketing Analytica Course with R by Express Computer

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Marketing Analytics with R Course (CMAP) is a focused 32-hours instructor-led training and certification program that equips participants to explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel.

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Know the complete offerings of our Marketing Analytics with R (CMAP) Course in Chennai

About Marketing Analytics with R (CMAP) Course in Chennai

Marketing Analytics with R Course

Marketing Analytics with R Course enables professionals to understand analytics-based marketing decision making to drive the ROI of company's marketing campaigns.

AGOTA™ Framework

It is a versatile 10-in-1 program that includes various aspects of competency development and career development.

  • Training: 32 Hours of Two-way Live Online Interactive Classroom Sessions
  • Projects: Facility to undergo projects in Marketing Analytics such as Predicting Department wise Sales, Multi-Domain- Business Analytics Optimization, and more
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Student Engagement & Events: Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®
  • Membership: Get 1 year Gold Membership of Henry Harvin® School of Data Science & Analytics for Marketing Analytics with R Course
  • E-Learning  Free access to E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.
  • Certification: Get course completion Certification of Marketing Analytics with R (CMAP) Course from Award-Winning Institute, Henry Harvin®, recognized by Govt of India and from NSDC 
  • Internship Support: Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.
  • Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels
  • Placement Support: Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

Trainers at Henry Harvin®

  • Most respected industry experts with extensive working experience and recognized by numerous organizations over the years for their work
  • Have been invited for 300+ keynote classes for Marketing Analytics with R Course
  • Have delivered 450+ lectures and are currently empaneled as domain experts with Henry Harvin® Data Science & Analytics Academy

Alumni Status

Become a part of the Elite School of Data Science & Analytics of Henry Harvin® & join the 4,60,000+ strong Alumni Network Worldwide

Gold Membership Benefit

Get 1-Year Membership of Henry Harvin®  School of Data Science & Analytics and avail the following benefits:

  • E-Learning Access: Includes Recorded Videos, PPT, Case Studies
  • Internship: Option to do Internship with Henry Harvin® or partner firms
  • Job Opportunities: Job Opportunities regularly on mail post completion of Marketing Analytics with R Course 
  • Interview Skills: Support in Clearing Interviews with Startups and Top Corporates

Learning Benefits of CMAP Training

  • Explore+Analyse+Solve Business Problems using Analytics Tools like R & Advanced
  • Understand 'What' & 'How' aspects of Data Collection
  • Get insights from Industry Best Practices for Data Measurement & Analysis
  • Communicate Business Objectives in a focused manner with data analysts & help evaluate results of data analysis better.
  • Develop Goal-Oriented Business Strategies
  • Gain Full View of Customers across Different Channels by Accessing+Integrating+Analyzing Customer Data through Multiple Sources & Engage Customers in Real-Time
  • Understand the Affinity of Product by analyzing transactional data.
  • Understand Analytics-Based-Financial Decision Making to drive company's ROI
  • Take Actionable Data-Driven Decisions to increase market share
  • Helps with Adjusting to Macro Changes in predictive models

Career Benefits of CMAP Training

  • Become Eligible for analytics jobs demanding a background in CMAP Training
  • Open doors to Job Opportunities Abroad demanding specialization in CMAP Training
  • Fill the void of thousands of untapped High-Paying Jobs in analytics with Talent Shortage
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification- 'Certified Marketing Analytics Practitioner' (CMAP)
  • Upgrade biz card with Hallmark of Global Credential-CMAP Professional added next to your name
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Analytics!

Projects covered in CMAP Training

  • Sales: Predicting Department wise Sales
  • Multi-Domain: Business Analytics Optimization
  • Marketing: Website Trend Analysis
  • Financial Analysis: Stock Market Prediction
  • Finance: Analyze ETF Trends

Know the complete offerings of our Marketing Analytics Course Certification Training with R in Chennai

Key Highlights

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32 Hours of Instructor-Led Sessions
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11 Hours of Live Interactive Doubt Solving Sessions
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6 Hours of Live Master Sessions by Industry Experts
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192 Hours of Self-Paced Learning
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192 Hours Hands on with Cloud Labs
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Job-Ready Portfolio of 3 Capstone Projects
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75 Auto-Graded Assessments
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6+ Industry Case Studies
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48 Guided Hands-On Exercises
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3+ Assignments and Mini Projects
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1 Mock Interview and 1 Hackathon
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Get 1-Year Gold Membership of Henry Harvin® Data Science & Analytics Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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2 Hours of Mentorship by Industry Experts
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Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

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You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Certification

Distinguish your profile with credentials and showcase expertise with our Hallmark Completion certificate

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Projects

Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

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Membership

Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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Curriculum For Marketing Analytics with R (CMAP) Course in Chennai

  • icons-carri22 Module 1: Analytics - General

    • What is Analytics (BI, BA, Levels, etc)
    • Why Analytics (Appl in various domains..)
    • Different Roles in Analytics
    • Tools and Techniques in Analytics
    • Data Science, Data Mining, Statistics, Machine Learning, Supervised and Non-Supervised Techniques
    • CRISP Modeling Framework
    • Scales of Measurements
    • Quiz Module 1

  • icons-carri22 Module 2: R Programming

    • R Environment and R Studio
    • Data Management
    • Improving functionality with additional packages
    • Quiz Module 2

  • icons-carri22 Module 3: Basic Programming and Data Structures

    • Basic Data Structures & Programming Constructs
    • Libraries
    • Numpy
    • Pandas
    • Matplotlib
    • Quiz Module 3

  • icons-carri22 Module 4: Data Manipulation and Descriptive Summary

    • Group Summaries
    • Crosstab, Pivot and Reshape data
    • Managing Missing Values
    • Outliers Detection
    • Various types of Joins, merge
    • Managing indexes in pandas
    • Partitioning data into train and test set
    • Scaling of Data (useful for Clustering)
    • Quiz Module 4

  • icons-carri22 Module 5: Statistics

    • Basic Statistics (mean, median, mode)
    • Other Statistics (sd, var, quantile, skewness, kurtosis)
    • Hypothesis Tests (t-test, Chi-sq tests, etc)
    • Probability Distributions (normal, binomial, etc)
    • Sampling Techniques
    • Quiz Module 5

  • icons-carri22 Module 6: Graphical Representation of Data

    • Selection of Graph
    • Basic Graphs (histogram, barplot, boxplot, pie, etc)
    • Libraries (matplotlib, seaborn, plotline)
    • Managing plot parameters(size, title, axis, legend, etc)
    • Advanced Graphs (correlation, heatmap, mosaic, etc)
    • Exporting graphs
    • Quiz Module 6

  • icons-carri22 Module 7: Linear Regression

    • Simple Linear Regression
    • Multiple Linear Regression
    • Libraries - sklearn, statsmodel
    • Predict DV on IVs
    • Metrics of Linear Regression(R2, RMSE, p-values)
    • Applications of Linear Regression
    • Assumptions of Linear Regression
    • Quiz Module 7

  • icons-carri22 Module 8: Logistic Regression

    • Difference between Linear and Logistic
    • Logistic Regression
    • Metrics of Logistic Regression (confusion matrix, ROC curve)
    • Predict the probability of DV on IV
    • Applications of Logistic Regression
    • Quiz Module 8

  • icons-carri22 Module 9: Classification

    • Difference between classification and regression decision trees from CART models
    • Understanding tree from the plot
    • Classification Tree - predict class, plot, accuracy
    • Regression Tree - predict numerical value, plot, RMSE
    • Improving tree accuracy using Random Forests
    • Bagging and Boosting
    • Applications of Decision Tree
    • KNN (k-nearest neighbors)
    • Neural Networks
    • Gradient Descent
    • SVM (Support Vector Machine)
    • Quiz Module 9

  • icons-carri22 Module 10: Cluster Analysis

    • Clustering for Grouping Data
    • Types - Hierarchical & Non-Hierarchical
    • K Means - output metrics (iter, error, plot)
    • Hierarchical (Agglomerative & Divisive) - Dendrogram, Visual plot
    • Extracting the data in clusters, Cluster Centers
    • Applications of Clustering
    • Quiz Module 10

  • icons-carri22 Module 11: Association Rule Analysis

    • Applying AR to the grocery store for Market Basket Analysis
    • Metrics- Support, Confidence, Lift
    • Frequent Itemsets and Rules; Filtering rules
    • Applications of AR
    • Quiz Module 11

  • icons-carri22 Module 12: Text Mining

    • Managing Unstructured Data; Unstructured to Structured Data
    • Extracting Tweets from Twitter
    • Extracting words for Sentiment Analysis
    • Wordcloud to visualize the frequency of occurrence of words in the text
    • Applications of Text Mining
    • Quiz Module 12

  • icons-carri22 Module 13: Complimentary Module 1: Soft Skills Development

    • Business Communication
    • Preparation for the Interview
    • Presentation Skills

  • icons-carri22 Module 14: Complimentary Module 2: Resume Writing

    • Resume Writing

Know the complete offerings of our Marketing Analytics with R (CMAP) Course

Admission Closes On 25 Dec 2024

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Post Graduate Program in Analytics

Henry Harvin® Ranks #1

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Skills Covered

Data Science

Data Mining

Statistics

Machine Learning

Supervised & Non-Supervised Techniques

Data Management

Marketing Analytics

Linear & Logistic Regression

Cluster Analysis

Tools Covered

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Know more about 50+ tools covered in this Marketing Analytics with R (CMAP) Course in Chennai

Our Projects

Projects

HR: Analyze the Attrition rate of Employees

Use of different metrics for the attrition analysis helps to work on the accurate reason for employees leaving an organization. It also helps to bring necessary changes to retain talent.

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Certifications

Get Ahead with Henry Harvin® Marketing Analytics with R (CMAP) Course in Chennai Certification

What you'll Learn in this course

Best Practices for Data Measurement & Analysis

Data Measurement & Analysis

Customer Data Analysis

Transactional Data Analysis

Managing Tangible and Intangible Assets

Applying Analytics Tools & Techniques

Our courses and Course Certificates are trusted by these industry leaders

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Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Job Profiles

Data Analyst

Marketing Analyst

Marketing Data Scientist

Digital Marketing Specialist

Business Intelligence Analyst

Quantitative Analyst

Customer Insights Analyst

Marketing Operations Analyst

Campaign Analyst

Frequently Asked Questions

  • What distinguishes the premium course from the free course in marketing analytics course in Chennai?

    Your brief introduction to the fundamentals will be provided by free classes, which are typically found on YouTube and do not include organized instruction. Paid courses, on the other hand, are designed with advantages like seasoned instructors, certification, internships, and job placements.

     

  • What advantages does Henry Harvins' internship program offer?

    Only students at Henry Harvin are eligible for internships. Every participant in the program receives assistance in applying their abilities in a practical setting. The students will get the opportunity of working with marketing analytics experts.

     

  • What function does marketing analytics serve in a company?

    Marketing analytics provides guidance to determine the impact of advertising. It aids in the identification of the target market, which takes into account consumer behavior and the qualities they value in a good or service.

  • Is learning a marketing analytics course in Chennai challenging?

    No, the course is simple to learn. The content has been chosen by specialists in a way that transforms complicated ideas into simpler ones.

     

  • Is there scope for a marketing analytics course in Chennai?

    In Chennai, there is a great need for marketing analytics training. Because businesses need freshers with training in marketing analytics to evaluate their marketing tactics.

     

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Who We Are?

Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 4,60,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.

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Reviews with 4.5/5
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Corporate Partners

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College Partners

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Why Henry Harvin for the best Marketing Analytics with R (CMAP) Course

Certified & Experienced Instructors

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Gold Membership & Post Training Followups

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Tailor Made Training

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Flexible Schedule

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Access to the Recorded Sessions

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10 in 1 Program

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Masterclasses By Henry Harvin®️

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