Name: Introduction To Google Analytics Course - Google Analytics Training- Henry Harvin in Philadelphia | Henry Harvin
Uploaded: 2021-10-27 08:12:36
Description: Master the skills to set up a Google Analytics account and acquire extensive knowledge about the metrics of Google Analytics | Track the Performance of all Social Media and Marketing Campaigns | Get Specialized in Google Analytics and interpret data from acquisition and behavior reports

Module 1: Introduction to Google Analytics
- Introduction to Analytics
- Google Merchandise Store
- Creating Google Analytics Account
- Accessing Google Analytics Data
- Quiz Module 1
Module 2: Navigating the Interface
- Navigating the Interface
- Understanding AABC Reporting Structure
- Understanding Reporting Parameters
- Creating Shortcuts to Customized Reports
- Quiz Module 2
Module 3: Advanced Table Filtering
- Advanced Table Filtering
- Applying Efficient Inline Analysis
- Create Customized Reports with Selected Dimensions Metrics
- Using Advanced Filters and Regular Expressions
- Quiz Module 3
Module 4: Creating Segments
- Creating Segments
- Using System Defined Segments
- Customizing Segments
- Advanced Segment Scope and Sequencing
- Quiz Module 4
Module 5: Multiple Goals and Goal types
- Multiple Goals and Goal Types
- Defining Goals to Measure Success
- Understanding Smart Goals
- Applying Goals to Understand Economic Value
- Quiz Module 5
Module 6: Campaign Tracking
- Fundamental Concepts
- Categorizing Various Types of Clicks
- UTM Parameters
- Categorizing Tracking Parameters
- Tracking Parameters Examples
- Tracking Parameters in Different Scenarios
- Differentiating Marketing Activities
- Identifying Common Mistakes
- Quiz Module 6
Module 7: Analyzing Marketing Effectiveness
- Analyzing Marketing Effectiveness
- Understanding Your Audience
- Common Requests Related to Traffic Sources
- Exploring Campaign Effectiveness
- Attribution and Its Limits
- Quiz Module 7
Module 8: Tracking E-commerce
- Ecommerce Tracking
- Leveraging E-commerce Tracking Features
- Remarketing Based on Shopping Behavior
- Leveraging E-commerce Tracking Features on Non-E-commerce
- Quiz Module 8
Module 9: Analytics Intelligence
- Analytics Intelligence
- Identifying the Unknown
- Using Intelligence
- Asking Your Own Questions
- Going Beyond GA Intelligence Feature
- Quiz Module 9
Module 10: Collaboration and Sharing
- Collaboration and Sharing
- Using Sharing and Collaboration Features
- Using Annotations to Keep Track of Important Changes
- Applying Agile Management Concepts to Analysis Workflow
- Quiz Module 10
Module 11: Understanding Account Structure and Managing Users
- Understanding Account Structure and Managing Users
- Understanding Google Analytics Account Structure
- Access Level Permissions
- Applying Best Practices for Teams Agencies
- Quiz Module 11
Module 12: Quality Assurance
- Quality Assurance
- Identifying Google Analytics on the Page
- Leveraging Google Tools to Improve Data Quality
- Utilizing Third-Party Tools for Quality Assurance and Audits
- Quiz Module 12
Module 13: Complementary Module 1: Soft Skills Development
- Business Communication
- Preparation for the Interview
- Presentation Skills
Module 14: Complimentary Module 2: Resume Writing
- Resume Writing

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