Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Henry Harvin® Henry Harvin® Ranks #1 for Digital Marketing Courses in India by India Today

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Leverage Digital Marketing for personal or organizational growth | Understand the concept of digital marketing & other digital marketing platforms | Use of various tools and techniques for digital marketing | Be able to plan and manage digital marketing budget and campaigns | Evaluate various internet-marketing metrics.

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Certificate from E&ICT Academy, IIT Guwahati

Alumni Status from E&ICT Academy, IIT Guwahati

2 days Immersive sessions at IIT Guwahati Campus in addition to the course & learn from IIT Guwahati Faculty

Guaranteed Internship at IIT Guwahati Campus

Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

Know the complete offerings of our Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

About Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

What is an Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati?

The Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati, at Henry Harvin®, is a comprehensive program designed to equip professionals with the skills and knowledge necessary to thrive in the rapidly evolving digital landscape. This course caters to individuals seeking to enhance their understanding of digital marketing strategies, tactics, and tools to effectively reach and engage target audiences online.

It aims at covering the key concepts of digital marketing and advertising, and is meant for those who want to involve themselves in digital strategies at their current organization, or are looking for a shift in their career. This program provides professional certification for participants who want to make the most out of the intricate and complex world of digital marketing. The digital economy is embedded in every aspect of our lives.

Who Should Attend?

  • Business Professionals
  • Marketing Professionals
  • Communication Specialists
  • Product Managers
  • IT and Web Development Professionals
  • Sales and Marketing Professionals
  • Entrepreneurs
  • Traditional Marketers

AGOTA™ Classes

This unique 10-in-1 learning experience begins with training and concludes with career support for job seekers and aspiring business owners

  • Training: 12 Months of Two-Way Live Online Interactive Sessions
  • Projects: Facility to undergo projects in Fundamentals of Digital Marketing, Creation of Search Ads, On-page SEO & more
  • Internship: Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
  • Certification: Get course completion Certification of Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati from Henry Harvin® Govt of India recognized & Award-Winning Institute, NSDC & IIT Guwahati
  • Placement: Get 3 in 1 Placement support through Placement Drives, Premium access to the Job portal & Personalized Job Consulting
  • E-Learning: Free access to E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video based learning, question bank, library, practice tests, final assessment, a forum, and doubt sessions.
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Student Engagement & Events: Access to all student engagement & events throughout the program
  • Membership: 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati
  • Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance & Entrepreneur level

Trainers at Henry Harvin®

  • Most respected industry experts with 15+ years of working experience and recognized by numerous organizations over the years for their work
  • They have delivered 550+ keynote classes for the Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati
  • Have delivered 650+ lectures and are currently empaneled as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status

Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.

Gold Membership Benefits

  • Avail 24 Months Gold Membership of Henry Harvin® Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Access to Masterclass Sessions
  • Earn the Prestigious Henry Harvin®️ Alumni Status and become one of the reputed 3,00,000+ Alumni across the globe.
  • Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered.
  • Experience Industry Projects during the training

Learning Benefits

  • Access to E-Learning Portal
  • Learn from the latest Industry trend Curriculum
  • Earn globally recognized Certification
  • Optimize your website for humans and search engines alike
  • Build out your email, social media, and advertising strategies to get your business message to a wider audience
  • Learn key components of digital marketing include Search Engine Optimization, Search Engine Marketing, Email Marketing, Affiliate Marketing, Content Marketing, Social Media Marketing, and more
  • Be able to recognize ethical and moral issues, identify needed actions, and demonstrate the moral courage to implement them
  • Demonstrate understanding of the various new medias such as; social media, mobile technology, web analytics, search engine optimization, viral advertising
  • Identify and implement best practices in business for planning, decision-making, problem-solving, and conflict management within an ethical framework
  • On completion of the course, become eligible for various Job Roles

Know the complete offerings of our Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Key Highlights

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12 Months of Instructor-Led Sessions
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64 Hours of Live Interactive Doubt Solving Sessions
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32 Hours of Live Master Sessions by Industry Experts
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288 Hours of Self-Paced Learning
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Job-Ready Portfolio of 19 Capstone Projects
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377 Auto-Graded Assessments
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28 + Industry Case Studies
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192 Guided Hands-On Exercises
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19 + Assignments and Mini Projects
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2 Mock Interviews and 3 Hackathons
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Get 12 Months Gold Membership of Henry Harvin® Digital Marketing Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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12 Hours of Mentorship by Industry Experts
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Earn Certification of Course from IIT Guwahati, Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

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You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Certification

Distinguish your profile with credentials and showcase expertise with our Hallmark Completion certificate

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Projects

Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

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Membership

Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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Curriculum For Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

  • icons-carri22 Module 1: Initialisation of Digital Marketing

    • What is Marketing
    • How many types of marketing
    • What is Digital Marketing
    • Difference between traditional marketing and digital marketing
    • What is Internet
    • Difference between LAN and WAN
    • How to convert traffic into leads
    • Difference between inbound and outbound marketing
    • Success Factors of Digital Marketing
    • Core concept of conversion process
    • Case Study for popular startups
  • icons-carri22 Module 2: Facebook Marketing

    • Introduction to social media marketing
    • How to use Facebook for lead generation?
    • Ways to use Facebook for branding?
    • How to target the right audience?
    • How to increase the likes of Facebook business pages?
    • How to create Facebook Ads?
    • Facebook Ads Automation
    • How to generate leads through Facebook Marketing?
    • How to add conversion tracking pixel code?
    • Make regular reports keeping a check on the insights
  • icons-carri22 Module 3: Google AdSense

    • What is Google?
    • What is Google Adsense?
    • Difference between Google Adwords vs Google Analytics
    • Easy steps to follow for Google Adsense
    • Difference between Google Adsense vs Affiliate Marketing?
    • Plugin for AdSense integration
    • Reports Study
    • Different types of Ad unit
    • Which size for Adsense is the most effecti
    • Case Studies to work for Google Adsense
  • icons-carri22 Module 4: Bing Webmaster

    • My Site
    • How to configure my site
    • Image feed specification
    • Sitemaps
    • Video Feed Specifications
    • Submit URLs to Bing
    • Ignore URL Parameters
    • Crawl Control
    • How to manage Deep Links
    • Messages and Alerts Set Email Preferences Remove Broken links/ outdated cache Webmaster Guidelines Link Buildings Malware and Spam
    • Site Move
    • Verify Bingbot Tools
    • SEO Analyzer
    • Using SEO Reports
    • Markup Validator
    • Mobile Friendliness
    • Page Traffic Reports
    • Using Reports and Data
    • How to add New User
    • Verify Ownership
    • Geo-targeting your website
    • Connected pages
  • icons-carri22 Module 5: Email Marketing

    • Introduction to Advanced Email Marketing
    • Write Better Subject Lines
    • Develop Emails that Drive Results
    • Optimize Your Email Content
    • List Management Strategies
    • Automating Your Emails
    • Create Optimal Landing Pages
    • Create an Email Campaign Checklist
    • GDPR for Digital Marketers
  • icons-carri22 Module 6: Earn as a Freelancer

    • What is Freelancing?
    • How do you make your venture in the field of freelancing?
    • How to get projects on freelancing?
    • How to get the project on Upwork?
    • How to make contacts on Fiverr?
    • How to initiate Gigs on Fiverr?
    • How to generate sales on Fiverr?
    • Know-how to use the portal effectively
    • Bid for the projects easily and smartly
    • Simple selling basic
  • icons-carri22 Module 7: Search Marketing

    • What is Google Adwords?
    • Campaign ideations
    • Differentiating between Ads and Keywords
    • What are Bing Ads?
    • Introduction to PPC
    • Selection of relevant keywords
    • Options for advanced locations
    • Bid stimulator
    • How to control fraud click on your Ads
    • Creation of Search Ads
    • Differentiating dynamic search Ads and dynamic keyword insertion?
    • The process of marketing
  • icons-carri22 Module 8: Lead Generation for Business

    • What is a Lead?
    • Build a website for Lead Generation
    • Add a live chat function to your website
    • Difference between Leads Vs Sales?
    • What is SEO?
    • How to generate leads through Search Engine Optimization?
    • Social media & Content marketing
    • Generate customer testimonials
    • Include calls to action on your website
    • Collect online revenues
    • How to generate leads through Google Adwords?
    • Difference between Micro conversion and Macro conversion
  • icons-carri22 Module 9: Pinterest Marketing

    • What is Pinterest?
    • What is Pinterest marketing?
    • When to use Pinterest Marketing?
    • Key factors to using Pinterest Ads
    • How to generate sales with Pinterest?
    • Learn to choose the right category for your content
    • Share your content on other social networks other than Pinterest
    • Learn to optimize your boards with Keyword-Rich Descriptions.
    • Automate your content
    • Know-how the other strategies to have a successful marketing campaign
  • icons-carri22 Module 10: Website Planning

    • ntroduction to a Website
    • Webpage and Website
    • Webpage and Web Media
    • Blogs and Websites
    • Importance of a Website
    • Need of a Website
    • Types of Websites
    • How sales Boom according to layout
    • Sales fluctuate according to theme
    • Adding a domain to hosting
    • Choosing the best hosting for websites
    • Types of Hosting
    • What is Hosting
    • How to buy a domain
    • Creating a blueprint of the Websites
    • What is Landing Page
    • Web Application
    • Popular Frameworks - Magento / WordPress
    • The framework used to create a website
  • icons-carri22 Module 11: Brand Communication

    • Arriving at a role or roles for the brand
    • Identifying stakeholders
    • Prioritizing stakeholders
    • Segmenting primary audiences
    • How to analyze macro environments
    • How to reverse engineer competition's communication plans
    • Consumer pyramids and funnels
    • Crafting messages
    • Putting all of the above in one logical plan
  • icons-carri22 Module 12: Search Engine Optimization

    • Introduction to SEO How Search Engines Work
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget
    • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO / Link Building (Social, Content-based, PR)
    • Keyword Research- Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process - Identify SeedKeywords, Collect metrics, Map Keywords
    • Local SEO- What is Local SEO, Pigeon Update
    • Scribd and other social channels for SEO
    • YouTube Video SEO
    • Quora
    • Link Building Metrics Social SEO
    • Manual Link Building Process
    • Link Building Tactics
    • What is Link Building
    • A career in SEO
    • Off-page SEO- Link Building
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings / citations SEMrush.com Backlink
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain
    • SEO Audit, Tools, Measurement- What are SEO Audits?
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights, Mobile Site Audit
    • Free Learning Resources-Moz, Google Analytics
    • Technical SEO- URL Architecture
    • Google Keyword Planner Tool
    • On-page SEO- HTML Basics
    • Web Page Basics: What is HTML, JavaScript,CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • Title, H1, Meta Description, Keyword Usage
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid
    • How Schema shows up in SERPs
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    • 301 Redirects
    • Mobile SEO- App Store Optimization
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search Schema Markups
    • What is Schema & Why is it relevant to SEO.
    • Schema Types - Micro, JSON-LD
    • Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
  • icons-carri22 Module 13: Online Reputation Management

    • What is Online Reputation Management?
    • Know-how to use ORM tools
    • Neutralize the reviews in a polite manner
    • Improving the reputation
    • Hiding of the negative reviews
    • Creation of ORM strategies
    • Increasing the star rating
    • Flagging inappropriate reviews
    • Analyzing Real-Time case studies
    • Get more customers
  • icons-carri22 Module 14: E-Commerce Marketing

    • What is E-commerce Marketing?
    • Basic concepts of E-commerce
    • Effective strategies to plan for an eCommerce website
    • Difference between Normal SEO and eCommerce website SEO?
    • How to boost sales through E-commerce?
    • Easy checkout and cart development techniques
    • Product presentation and"ROI" parameter
    • How to promote large products in a single click?
    • How to avoid failure on-site auctions?
    • How to increase eCommerce sales through marketing?
  • icons-carri22 Module 15: Instagram Marketing

    • What is Instagram?
    • A basic introduction to Instagram Marketing
    • How to create Instagram ads?
    • Creating remarkable content for Instagram Ads
    • Analyze and run your Ads
    • Use Instagram Marketing for influencing
    • Get in touch with influencers for better reach and engagement
    • Drive traffic to your website with Instagram Ads
    • Tips and Tricks to tackle the account/business page
  • icons-carri22 Module 16: Advanced Excel

    • Ranked Advanced Excel Course in India. Learn to apply Advanced Formulas, Perform Data analysis & Data Visualization, and create Pivot tables & dashboards. This course will provide comprehensive knowledge of MS Excel and its function. The learner will be equipped with the knowledge about Power query and user-defined functions with skills on Advanced VBA
    • Gain basic knowledge of MS Excel
    • Work flawlessly with the Basic Excel Function
    • Understand the Advanced Excel Functions and work with it
    • Get introduced to Lookup Functions
    • Learn the essential functions of Excel and the Pivot Table
    • Know the basics of VBA and its analysis
    • Acquire knowledge about Power Query and User-Defined Functions
    • Get Acquainted with the Basics of Advanced Excel
    • Data Validation
    • Mail Merge
    • Dynamic Array Formula
    • Using Conditional Formatting
    • Macros (Only Recording, Non-VBA)
    • Summarizing Data with Pivot Tables
    • Working with Slicers
    • Power Pivot / Power Query
    • Charts
    • Other Topics
    • Excel Dashboard
    • Protecting and Security
    • Using Named Ranges
    • Lookup and Information Functions
    • Working with Dates and CountIfs and SumIfs
    • If Functions and text Functions
    • Basics of Formula/Functions
    • Filtering Data
    • Sorting Data
    • Basics Functions of Excel
    • Understanding Cell References
    • Working with Tables
    • Course Curriculum- Introduction to MS Excel
    • Learn to work with Advanced Excel Functions
    • Acquire Knowledge of Advanced VBA
  • icons-carri22 Module 17: Website Creation

    • Introduction to WordPress
    • Choosing the right hosting
    • How To Install WordPress?
    • Finding a right domain name
    • Choosing a free/premium template
    • Know your WordPress dashboard
    • Adding a sitemap, widgets, and themes
    • Create Posts and Pages
    • WordPress categories and tags
    • Critical Concerns to Address on Landing Page
    • Investment in Landing Page
    • Conversion Oriented Landing Page Design
    • Pattern #1 - Pop-Ups
    • Pattern #2 - Pop Under Call-to-Action
    • Pattern #3 - Inside Article CTA Placement of call to actions
    • Decide placements of important elements- Patterns for Engaging Website Visitors
    • Long Landing Page
    • Prepare wireframe of pages- Short Landing Page
    • Prepare site structure - What all pages
    • Site speed- make it faster
    • Integrating Google Analytics
    • Our 20-step plan to create your website
    • How to upload Demo content?
    • Creating multiple pages
  • icons-carri22 Module 18: Marketing Communication

    • Marketing Communication Overview
    • Marketing Communication & Relationship
    • Corporate Communication
  • icons-carri22 Module 19: Marketing Analytics

    • Marketing in the Digital World
    • Customer in the Digital World
    • Customer Journey
    • Reaching and Engaging the Customer
    • Making Digital Work: Strategies for Paid Ad Campaigns
    • Email, Display and Social Media Advertising
    • Strategies and Evaluation: Metrics, and ROI
    • Digital Strategy and Analytics
    • Digital Marketing: Strategy, Planning and Execution
    • Emerging Technologies for Digital Marketing
  • icons-carri22 Module 20: Twitter Marketing

    • What is Twitter?
    • What is Twitter Marketing?
    • How to create Twitter Ads?
    • Ways to Increase website visitors through Twitter Ads
    • Increase followers with the help of Twitter Ads
    • How to process App installation with the help of Twitter Ads?
    • How to Tweet most effectively?
    • Twitter embedded/block/ widgets
    • Usage of effective hashtags
    • Campaign planning and ideations
  • icons-carri22 Module 21: Google Webmaster

    • Introduction to Dashboards
    • Site Dashboard
    • The Right Panel
    • Search Appearances- Structured Data
    • Data Highlighter
    • HTML Improvements
    • Site Links
    • Structured Data Tools
    • Search Traffic- Search Analytics
    • Link to your site
    • Security Issues and Other Resources
    • Sitemaps and URL Parameters
    • Fetch as Google and robots.txt
    • Crawl- Crawl Error and Crawl Stats
    • Remove URLs
    • Content Keywords and Blocked Resources
    • Google Index- Index Status
    • Penguin and Panda Updates
    • Internal Links
  • icons-carri22 Module 22: Digital Content Writing

    • Learn the Basic Writing and Language skills
    • Get in-depth knowledge of the Basic Internet Skills
    • Learn the fundamentals of various types of writing such as Technical, creative, Business Academic, and more.
    • Acquire the Skills of Various Content Creating Strategies
    • Learn the techniques of creating Academic Content
    • Get exposed to International Projects with high Remunerations
    • To earn online from International Projects
    • Course Curriculum-Language skills
    • Simulated Content Writing Projects
    • Earn Online & get International Projects
    • Email Writing
    • Copywriting
    • Creative Writing
    • Academic Writing
    • Technical & Research Writing
    • Content Strategy
    • Business & Marketing Writing
    • Internet Skills
  • icons-carri22 Module 23: Creative Designing

    • What is Creative Designing?
    • How to create appealing creatives?
    • Introduction to typography
    • Colour combination and schemes
    • Logotype Design
    • Learn to create infographics
    • Deciding an appropriate size according to the platform
    • Maintaining the text ratio of the creative
    • Alignment to be taken care of
    • Using CTA terms in the creatives
    • Use instant creative designing tools
    • Use creative taglines
  • icons-carri22 Module 24: Affiliate Marketing

    • What is Marketing?
    • What is Affiliate Marketing?
    • Easy steps to earn from Affiliate Marketing
    • How to start earning from Affiliate Marketing?
    • Ways to find low competitive keywords with high potential?
    • Learn about Affiliate Earning Models
    • Know about Affiliate Landing Pages
    • Ways to redirect visitors to the Affiliate page?
    • Get knowledge about B2B and B2C industry
    • Tips & Tricks to drive in more sales and reach more people
  • icons-carri22 Module 25: Linkedin Marketing

    • An introduction to Linkedin marketing
    • How does Linkedin work?
    • When to use Linkedin as a way to market/drive leads?
    • How to generate B2B leads?
    • Create different types of Linkedin sponsored Ads
    • Selection of the Best Ads for promotion
    • Keeping a track of Linkedin sales
    • How to target the precise audience?
    • Usage of relevant keywords in the bio and description of the page
    • Adding links for better leads

Know the complete offerings of our Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Admission Closes On 30 Dec 2024

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Upcoming Cohorts

Skills Covered

Search Engine Optimization (SEO)

Pay-Per-Click Advertising (PPC)

Social Media Marketing (SMM)

Content Marketing

Email Marketing

Affiliate Marketing

Influencer Marketing

Video Marketing

Mobile Marketing

Meet our Trainers

Image of Sachin Shirohi

Sachin Shirohi

English, Hindi

Henry Harvin

12+ Years+ Exp

Certifications

Get Ahead with Henry Harvin® Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati Certification

What you'll Learn in this course

Advance Level of Digital Marketing

Facebook Ads Automation

Google Adwords vs Google Analytics

Basic concepts of E-commerce

Power Query and User-Defined Functions

Success Factors of Digital Marketing

Advance knowledge of Google AdSense

How to earn as a freelancer

Marketing Analytics- Twitter, Facebook, Pinterest etc.

Our courses and Course Certificates are trusted by these industry leaders

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Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Job Profiles

Digital Marketing Manager

Marketing Automation Specialist

SEO Specialist

Digital Marketing Consultant

Analytics Expert

Web Analytics Specialist

E-commerce Manager

Content Creator

Social Media Manager

Related Jobs

Digital Marketing Manager, Content Strategist, SEO and SEM Specialist, Social Media Manager, Email Marketing Specialist

Frequently Asked Questions

  • Who is the Executive Course in Digital Marketing designed for?

    The course is intended for professionals looking to advance their knowledge and skills in digital marketing, including business owners, marketing professionals, sales executives, and anyone interested in leveraging digital channels to drive business growth and personal development.

  • What topics are covered in the course?

    The course usually covers a broad spectrum of digital marketing aspects, including SEO, PPC advertising, social media marketing, content marketing, email marketing, mobile marketing, analytics, and digital strategy development.

  • How does this course help advance my career?

    The skills and knowledge gained from an executive course in digital marketing can position you for a wide range of roles in digital marketing, improve your performance in existing roles, or help you pivot to a new career path within the digital marketing domain.

  • What Kinds Of Digital Marketing Strategies Are There?

    • The following are the most effective digital marketing techniques:
    • Social Media Marketing.
    • Email Marketing.
    • Content Marketing.
    • Search Engine Optimization (SEO)
    • Our Learners Also Read: How You Can Do A PPC Competitive Analysis.
    • Video Marketing.
    • Influencer Marketing.

  • What is pay-per-click?

    PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically

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Who We Are?

Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 4,60,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.

460,000+

Trained

6,700+

Reviews with 4.5/5
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7,000+

Live Classes Every
Month

210+

Corporate Partners

180+

College Partners

87%

Reported Career
Benefits

Why Henry Harvin for the best Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Certified & Experienced Instructors

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Gold Membership & Post Training Followups

Tailor Made Training

Flexible Schedule

Access to the Recorded Sessions

10 in 1 Program

Masterclasses By Henry Harvin®️

One-to-One Training

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