Name: Introduction To Digital Marketing Intermediate Course in Kanpur | Henry Harvin
Uploaded: 2024-08-02 14:37:44

Module 1 : Introduction to Digital Marketing
The learners will learn about marketing. The learners will be introduced to the Digital Marketing concept.
- Introduction to Marketing and Advertisements
- Traditional Marketing
- Marketing Research
- Marketing Strategy
- Evolution of Digital Marketing
- Customer Journey: AIDA Funnel
- Creating Customer Personas
- Competitor Analysis
- Benefits of Digital marketing
Module 2 : Website Planning and Creation
- Build a Professional Website, get a domain & hosting for yourself.
- Learn content writing for your blog post.
- WordPress installation
- Theme Customisation
- Building Home Page & Blog Section
- Learn to create Brand Logo & Images for website
- Content Optimization of Blog Post
Module 3 : Search Engine Optimisation (SEO)
- Overview of Search Engine Optimization
- Evolution of Search Engines
- Importance of SEO in Digital Marketing
- How Search Engines Work
- Crawling, Indexing, and Ranking
- Google Algorithms: Panda, Penguin, and Hummingbird
- Importance of Keywords in SEO
- Tools for Keyword Research (e.g., Google Keyword Planner, SEMrush,UberSuggest)
- Long-Tail Keywords and Intent Analysis
- Title Tags, Meta Descriptions, and Header Tags
- URL Structure and Internal Linking
- Image Optimization and Alt Text
- Page Speed Optimization
On-Page SEO:
- Keyword Research
- Types of Keywords (Short Tail & Long Tail)
- Keyword Competition Level (Low Medium or High)
- Keywords Intent > Informational, Navigational, Commercial, Transactional
- Keyword Density
- Landing Page Content
- Competition analysis to rank higher
- SEO For Local Pages, Domestic Pages and International Pages
- Images & Video Optimisation
- What Are Permalinks How to Structure Them
- Headings & Title Structure
- Content Structure (headings 1,2,3,4)
- Internal and External Linking
- Focussed Keyword and Alt Keywords
- Cornerstone Pages
- Building Pillar Content
- Indexing and no indexing
- SEO For Social Sharing Optimisation
- Meta Description, Tags, Categories
- 301 Redirect, 404 Error, Canonical URLs
Off-Page SEO:
- Introduction to Off-Page SEO
- Backlinks, Types of Backlinks
- Generating Quality Backlinks
- Web 2.0, 3.0 Strategy.
- Content Marketing Strategy
- Google My Business
Local SEO
- How to Generate Quality Backlinks
- Cold Email Outreach for Guest Blogging
- Thin Content
- How to Create Quality Content.
- Duplicate Content
Technical SEO:
- HTTP vs HTTPS Servers.
- Content Delivery Network (What it is? How to Implement)
- XML SiteMap
- Speed Optimization
- 301 Redirect and 404 Pages
- Permalinks, Internet & External Links, Broken Links
- Title Length
- Meta Length
- Structured Data
- Schemas
Module 4 : Search Engine Marketing (SEM)
The learners will learn about search engine marketing, understand Google Ads fundamentals and conversion tracking and goals.
- Overview of Search Engine Marketing
- Distinction between SEO and SEM
- Importance of SEM in Digital Marketing
- Google Ads Fundamentals
- Setting Up a Google Ads Account
- Keyword Research and Match Types
- Creating Effective Ad Copy
- Bidding Strategies and Budgeting
- Google Search Ads Features
- Ad Extensions: Types and Implementation
- Quality Score and Ad Rank
- Targeting Options: Demographics, Locations, and Devices
- Google Ads Editor: Bulk Editing and Optimization
- Introduction to Display Advertising
- Creating Compelling Display Ads
- Targeting Options in Display Campaigns
- Display Ad Campaign Optimization
- YouTube Advertising Overview
- Creating Video Ads and Campaigns
- Video Ad Metrics and Optimization
- Introduction to Google Shopping
- Setting Up Product Listings
- Merchant Center Integration
- Optimizing Shopping Campaigns
- Google Analytics for SEM
- Conversion Tracking and Goals
- Performance Metrics and KPIs
- Analyzing and Interpreting Reports
Module 4 : Search Engine Marketing (SEM)
The learners will learn about search engine marketing, understand Google Ads fundamentals and conversion tracking and goals.
- Overview of Search Engine Marketing
- Distinction between SEO and SEM
- Importance of SEM in Digital Marketing
- Google Ads Fundamentals
- Setting Up a Google Ads Account
- Keyword Research and Match Types
- Creating Effective Ad Copy
- Bidding Strategies and Budgeting
- Google Search Ads Features
- Ad Extensions: Types and Implementation
- Quality Score and Ad Rank
- Targeting Options: Demographics, Locations, and Devices
- Google Ads Editor: Bulk Editing and Optimization
- Introduction to Display Advertising
- Creating Compelling Display Ads
- Targeting Options in Display Campaigns
- Display Ad Campaign Optimization
- YouTube Advertising Overview
- Creating Video Ads and Campaigns
- Video Ad Metrics and Optimization
- Introduction to Google Shopping
- Setting Up Product Listings
- Merchant Center Integration
- Optimizing Shopping Campaigns
- Google Analytics for SEM
- Conversion Tracking and Goals
- Performance Metrics and KPIs
- Analyzing and Interpreting Reports
Module 5 : Social Media Marketing
The learners will learn about social media marketing, Facebook marketing, a lot more.
- Introduction to Social Media
- Social Media Marketing Concept
- Exploring Social Media Channels
- Facebook Business Marketing
- Twitter Marketing
- Linkedin Marketing
- Instagram Marketing
- WhatsApp and Snapchat Marketing
- Video Marketing
- Quora Marketing
- Affiliate Marketing
Module 6 : Email Marketing
Introduction to Email Marketing
- Understanding the Basics
- Definition and Importance of Email Marketing
- Evolution of Email Marketing
- Email Marketing Strategy
- Setting Objectives and Goals
- Target Audience and Segmentation
- Types of Email Campaigns
Building and Growing Email Lists
- List Building Strategies
- Opt-in Forms and Lead Magnets
- Managing Email Lists
- Segmentation and Personalization
- List Hygiene and Maintenance
- GDPR and Compliance
Crafting Compelling Email Content
- Writing Effective Copy
- Understanding Your Audience
- A/B Testing Subject Lines
- Personalization and Dynamic Content
- Designing Engaging Emails
- Best Practices for Layout and Design
- Mobile Responsiveness
- Multimedia in Emails
Email Automation and Sequences
- Introduction to Automation
- Benefits and Use Cases
- Setting Up Automated Workflows
- Drip Campaigns and Sequences
- Nurturing Leads
- Behavioral Triggers
- Measuring and Analyzing Automated Campaigns
Deliverability and Optimization
- Factors Influencing Email Deliverability
- Sender Reputation
- Authentication Protocols (SPF, DKIM, DMARC)
- Avoiding Spam Traps
- Testing and Optimization
- A/B Testing for Campaigns
- Analyzing Metrics (Open Rates, Click Rates)
- Continuous Improvement Strategies
Integration with Other Marketing Channels
- Email and Social Media Integration
- Cross-Channel Campaigns
- Social Sharing and Forwarding
- Integrating with CRM Systems
- Leveraging Customer Data
- Coordinating Marketing Efforts
Module 7 : Web Analytics and Google Analytics
The learners will learn about Web Analytics and Google Analytics

Introduction to Web Analytics and Google Analytics
- Understanding the Importance of Web Analytics
- Introduction to Google Analytics
- Creating a Google Analytics Account
- Navigating the Google Analytics Interface
Setting Up Google Analytics
- Installing Google Analytics Tracking Code
- Setting Up Goals and Conversions
- Configuring Ecommerce Tracking
- Integrating Google Analytics with Other Google Products
Understanding Basic Metrics
- Exploring Key Metrics and Dimensions
- Analyzing Audience Reports
- Interpreting Acquisition Reports
- Evaluating Behavior Reports
Advanced Reporting and Customization
- Customizing Dashboards and Reports
- Using Advanced Segments
- Creating Custom Reports
- Setting Up and Using Custom Dimensions and Metrics
Campaign Tracking and Attribution
- Understanding UTM Parameters
- Analyzing Campaign Reports
- Analyzing Multi-Channel Funnels
Event Tracking and Enhanced Ecommerce
- Implementing Event Tracking
- Analyzing Events in Google Analytics
- Configuring Enhanced Ecommerce Tracking
- Interpreting E-commerce Reports
Data Visualization and Exporting
- Creating Data Visualizations in Google Analytics
- Exporting Data and Reports
- Sharing Reports and Collaborating with Others
Module 8 : Web Content writing
The learners will learn about concepts of content writing
- Introduction to Content Writing
- Content Writing for Business Sites
- Tools For Content Research and Content Writing
- AI Based Tools For Content Writing
- Conversational Writing For Social Media
- Ecommerce Content writing
- Content Writing vs. Copywriting
- Copywriting Best Practices
- Creating Ad Copies
- Writing For Landing Pages
Module 9 : Graphic Designing
The learners will learn about Graphic Designing for social media
- Introduction to Graphic Designing
- Introduction to Canva
- Designing for Social Media
- Designing for Marketing
- Best Practices for Graphic Designing
- Tips for Effective Graphic Designing

Digital Marketing Intermediate Course in Kanpur

06 Jan 2025

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About Digital Marketing Intermediate Course in Kanpur

Digital Marketing Intermediate Course

Who can Enroll?

Agota™ Framework

Trainers at Henry Harvin®

Alumni Status

Gold Membership Benefits

Key Highlights

120 Hours of Instructor-Led Sessions

40 Hours of Live Interactive Doubt Solving Sessions

20 Hours of Live Master Sessions by Industry Experts

240 Hours of Self-Paced Learning

Job-Ready Portfolio of 10 Capstone Projects

153 Auto-Graded Assessments

28+ Industry Case Studies

120 Guided Hands-On Exercises

10+ Assignments and Mini Projects

2 Mock Interviews and 2 Hackathons

Get 12 Months Gold Membership of Henry Harvin® Digital Marketing Academy

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

12 Hours of Mentorship by Industry Experts

Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

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Access the best jobs in the industry

You Get 10-In-1 Program

Curriculum For Digital Marketing Intermediate Course in Kanpur

Module 1 : Introduction to Digital Marketing

Module 2 : Website Planning and Creation

Module 3 : Search Engine Optimisation (SEO)

Module 4 : Search Engine Marketing (SEM)

Module 4 : Search Engine Marketing (SEM)

Module 5 : Social Media Marketing

Module 6 : Email Marketing

Module 7 : Web Analytics and Google Analytics

Module 8 : Web Content writing

Module 9 : Graphic Designing

Admission Closes On 06 Jan 2025

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Starts in 7 day. 06 Jan 2025

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What you'll Learn in this course

Advanced Digital Marketing Techniques

Digital Marketing Strategies

Online Content Marketing Techniques

Critical Problem-solving Skills

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