Digital Marketing Intermediate Course in Detroit

Digital Marketing Intermediate Course in Detroit

Henry Harvin® Ranks #1 for Digital Marketing Course in India by India Today

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  • ★ ★ ★ ★ ★ 4.9/5 Ratings
  • 1.1 Million Learners
  • 9865 Learner’s Rating
  • 81% Report Career Benefits

The Digital Marketing Intermediate Course covers essential skills like SEO, content creation, social media strategy, PPC, email marketing, and data analytics. It includes hands-on projects, real-world case studies, and expert-led sessions, preparing participants to effectively plan, execute, and analyze digital marketing campaigns. Ideal for those looking to advance their careers or enhance their marketing expertise.

Starts In 2 day

25 Nov 2024

Learning Period

120 Hours

Book a Live Class, For Free!

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Placed Learners

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Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

Know the complete offerings of our Digital Marketing Intermediate Course in Detroit

Key Highlights

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120 Hours of Instructor-Led Sessions
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40 Hours of Live Interactive Doubt Solving Sessions
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20 Hours of Live Master Sessions by Industry Experts
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240 Hours of Self-Paced Learning
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Job-Ready Portfolio of 10 Capstone Projects
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153 Auto-Graded Assessments
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28+ Industry Case Studies
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120 Guided Hands-On Exercises
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10+ Assignments and Mini Projects
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2 Mock Interviews and 2 Hackathons
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Get 12 Months Gold Membership of Henry Harvin® Digital Marketing Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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12 Hours of Mentorship by Industry Experts
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Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

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You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Certification

Distinguish your profile with credentials and showcase expertise with our Hallmark Completion certificate

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Projects

Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

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Membership

Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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About the Digital Marketing Intermediate Course in Detroit

Digital Marketing Intermediate Course

Henry Harvin® Digital Marketing Intermediate Course is the perfect program for those with foundational knowledge looking to deepen their expertise in digital marketing. This course is designed for professionals aiming to advance their careers, entrepreneurs seeking to boost their online presence, and individuals eager to refine their marketing strategies. Enroll now to acquire the skills and tools necessary to excel in the dynamic digital marketing landscape.

Who can Enroll?

  • Marketing Professionals looking to advance their careers
  • Entrepreneurs aiming to expand their business online
  • Small Business Owners wanting to improve their digital marketing strategies
  • Freelancers seeking to enhance their service offerings
  • Content Creators aiming to optimise their content for better reach
  • Social Media Managers looking to deepen their expertise
  • Sales Professionals wanting to leverage digital marketing for lead generation
  • Bloggers and Influencers aiming to increase their online visibility
  • Recent Graduates with basic marketing knowledge seeking specialisation
  • Career Changers interested in transitioning into digital marketing

Agota™ Framework

It is a versatile 10-in-1 program that includes various aspects of competency development and career development.

  • Training: 120 Hours of live Two-way interactive online sessions
  • Projects: Facility to undergo projects in Search Engine Optimisation, Website Development and Optimization, Email Marketing, Digital Display Advertising, Content Marketing Strategy, Video Marketing, Conversion Rate Optimization (CRO) and more.
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Student Engagement & Events: Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®
  • Membership: Get 12-Month Gold Membership of Henry Harvin® Digital Marketing Academy for the Digital Marketing Intermediate Course.
  • E-Learning  Free access to E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.
  • Certification: Get Course Completion Certification of Digital Marketing Intermediate Course from Henry Harvin®  a Govt of India recognized & Award-Winning Institute and from NSDC
  • Internship Support: Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.
  • Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels
  • Placement Support: Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

Trainers at Henry Harvin® 

  • Most renowned industry experts with 15+ years of work experience and recognized by various organizations over the years for their work.
  • Have been invited to 350+ keynote classes for the Advanced Level Digital Marketing Course.
  • Have delivered 510+ lectures and are currently enlisted as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status 

Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.

Gold Membership Benefits

  • Avail 12 Months Gold Membership of Henry Harvin®  Digital Marketing Academy that includes E-Learning Access through recorded Videos
  • Free Masterclass Sessions access.
  • Earn the Prestigious Henry Harvin®️ Alumni Status and become one of the reputed 4,60,000+ Alumni across the globe.
  • Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered.
  • Experience Industry Projects during the training

Know the complete offerings of our Digital Marketing Intermediate Course in Detroit

Curriculum For Digital Marketing Intermediate Course in Detroit

  • icons-carri33Module 1 : Introduction to Digital Marketing

    The learners will learn about marketing. The learners will be introduced to the Digital Marketing concept.

    • Introduction to Marketing and Advertisements
    • Traditional Marketing
    • Marketing Research
    • Marketing Strategy
    • Evolution of Digital Marketing
    • Customer Journey: AIDA Funnel
    • Creating Customer Personas
    • Competitor Analysis
    • Benefits of Digital marketing

  • icons-carri33Module 2 : Website Planning and Creation

    • Build a Professional Website, get a domain & hosting for yourself.
    • Learn content writing for your blog post.
    • WordPress installation
    • Theme Customisation
    • Building Home Page & Blog Section
    • Learn to create Brand Logo & Images for website
    • Content Optimization of Blog Post

  • icons-carri33Module 3 : Search Engine Optimisation (SEO)

    • Overview of Search Engine Optimization
    • Evolution of Search Engines
    • Importance of SEO in Digital Marketing
    • How Search Engines Work
    • Crawling, Indexing, and Ranking
    • Google Algorithms: Panda, Penguin, and Hummingbird
    • Importance of Keywords in SEO
    • Tools for Keyword Research (e.g., Google Keyword Planner, SEMrush,UberSuggest)
    • Long-Tail Keywords and Intent Analysis
    • Title Tags, Meta Descriptions, and Header Tags
    • URL Structure and Internal Linking
    • Image Optimization and Alt Text
    • Page Speed Optimization

    On-Page SEO:

    • Keyword Research
    • Types of Keywords (Short Tail & Long Tail)
    • Keyword Competition Level (Low Medium or High)
    • Keywords Intent > Informational, Navigational, Commercial, Transactional
    • Keyword Density
    • Landing Page Content
    • Competition analysis to rank higher
    • SEO For Local Pages, Domestic Pages and International Pages
    • Images & Video Optimisation
    • What Are Permalinks How to Structure Them
    • Headings & Title Structure
    • Content Structure (headings 1,2,3,4)
    • Internal and External Linking
    • Focussed Keyword and Alt Keywords
    • Cornerstone Pages
    • Building Pillar Content
    • Indexing and no indexing
    • SEO For Social Sharing Optimisation
    • Meta Description, Tags, Categories
    • 301 Redirect, 404 Error, Canonical URLs

    Off-Page SEO:

    • Introduction to Off-Page SEO
    • Backlinks, Types of Backlinks
    • Generating Quality Backlinks
    • Web 2.0, 3.0 Strategy.
    • Content Marketing Strategy
    • Google My Business

    Local SEO

    • How to Generate Quality Backlinks
    • Cold Email Outreach for Guest Blogging
    • Thin Content
    • How to Create Quality Content.
    • Duplicate Content

    Technical SEO:

    • HTTP vs HTTPS Servers.
    • Content Delivery Network (What it is? How to Implement)
    • XML SiteMap
    • Speed Optimization
    • 301 Redirect and 404 Pages
    • Permalinks, Internet & External Links, Broken Links
    • Title Length
    • Meta Length
    • Structured Data
    • Schemas

  • icons-carri33Module 4 : Search Engine Marketing (SEM)

    The learners will learn about search engine marketing, understand Google Ads fundamentals and conversion tracking and goals.

     

    • Overview of Search Engine Marketing
    • Distinction between SEO and SEM
    • Importance of SEM in Digital Marketing
    • Google Ads Fundamentals
    • Setting Up a Google Ads Account
    • Keyword Research and Match Types
    • Creating Effective Ad Copy
    • Bidding Strategies and Budgeting
    • Google Search Ads Features
    • Ad Extensions: Types and Implementation
    • Quality Score and Ad Rank
    • Targeting Options: Demographics, Locations, and Devices
    • Google Ads Editor: Bulk Editing and Optimization
    • Introduction to Display Advertising
    • Creating Compelling Display Ads
    • Targeting Options in Display Campaigns
    • Display Ad Campaign Optimization
    • YouTube Advertising Overview
    • Creating Video Ads and Campaigns
    • Video Ad Metrics and Optimization
    • Introduction to Google Shopping
    • Setting Up Product Listings
    • Merchant Center Integration
    • Optimizing Shopping Campaigns
    • Google Analytics for SEM
    • Conversion Tracking and Goals
    • Performance Metrics and KPIs
    • Analyzing and Interpreting Reports

  • icons-carri33Module 4 : Search Engine Marketing (SEM)

    The learners will learn about search engine marketing, understand Google Ads fundamentals and conversion tracking and goals.

     

    • Overview of Search Engine Marketing
    • Distinction between SEO and SEM
    • Importance of SEM in Digital Marketing
    • Google Ads Fundamentals
    • Setting Up a Google Ads Account
    • Keyword Research and Match Types
    • Creating Effective Ad Copy
    • Bidding Strategies and Budgeting
    • Google Search Ads Features
    • Ad Extensions: Types and Implementation
    • Quality Score and Ad Rank
    • Targeting Options: Demographics, Locations, and Devices
    • Google Ads Editor: Bulk Editing and Optimization
    • Introduction to Display Advertising
    • Creating Compelling Display Ads
    • Targeting Options in Display Campaigns
    • Display Ad Campaign Optimization
    • YouTube Advertising Overview
    • Creating Video Ads and Campaigns
    • Video Ad Metrics and Optimization
    • Introduction to Google Shopping
    • Setting Up Product Listings
    • Merchant Center Integration
    • Optimizing Shopping Campaigns
    • Google Analytics for SEM
    • Conversion Tracking and Goals
    • Performance Metrics and KPIs
    • Analyzing and Interpreting Reports

  • icons-carri33Module 5 : Social Media Marketing

    The learners will learn about social media marketing, Facebook marketing, a lot more.

    • Introduction to Social Media
    • Social Media Marketing Concept
    • Exploring Social Media Channels
    • Facebook Business Marketing
    • Twitter Marketing
    • Linkedin Marketing
    • Instagram Marketing
    • WhatsApp and Snapchat Marketing
    • Video Marketing
    • Quora Marketing
    • Affiliate Marketing

  • icons-carri33Module 6 : Email Marketing

    Introduction to Email Marketing

    • Understanding the Basics
    • Definition and Importance of Email Marketing
    • Evolution of Email Marketing
    • Email Marketing Strategy
    • Setting Objectives and Goals
    • Target Audience and Segmentation
    • Types of Email Campaigns

    Building and Growing Email Lists

    • List Building Strategies
    • Opt-in Forms and Lead Magnets
    • Managing Email Lists
    • Segmentation and Personalization
    • List Hygiene and Maintenance
    • GDPR and Compliance

    Crafting Compelling Email Content

    • Writing Effective Copy
    • Understanding Your Audience
    • A/B Testing Subject Lines
    • Personalization and Dynamic Content
    • Designing Engaging Emails
    • Best Practices for Layout and Design
    • Mobile Responsiveness
    • Multimedia in Emails

    Email Automation and Sequences

    • Introduction to Automation
    • Benefits and Use Cases
    • Setting Up Automated Workflows
    • Drip Campaigns and Sequences
    • Nurturing Leads
    • Behavioral Triggers
    • Measuring and Analyzing Automated Campaigns

    Deliverability and Optimization

    • Factors Influencing Email Deliverability
    • Sender Reputation
    • Authentication Protocols (SPF, DKIM, DMARC)
    • Avoiding Spam Traps
    • Testing and Optimization
    • A/B Testing for Campaigns
    • Analyzing Metrics (Open Rates, Click Rates)
    • Continuous Improvement Strategies

    Integration with Other Marketing Channels

    • Email and Social Media Integration
    • Cross-Channel Campaigns
    • Social Sharing and Forwarding
    • Integrating with CRM Systems
    • Leveraging Customer Data
    • Coordinating Marketing Efforts

  • icons-carri33Module 7 : Web Analytics and Google Analytics

    The learners will learn about Web Analytics and Google Analytics

    Introduction to Web Analytics and Google Analytics

    • Understanding the Importance of Web Analytics
    • Introduction to Google Analytics
    • Creating a Google Analytics Account
    • Navigating the Google Analytics Interface

    Setting Up Google Analytics

    • Installing Google Analytics Tracking Code
    • Setting Up Goals and Conversions
    • Configuring Ecommerce Tracking
    • Integrating Google Analytics with Other Google Products

    Understanding Basic Metrics

    • Exploring Key Metrics and Dimensions
    • Analyzing Audience Reports
    • Interpreting Acquisition Reports
    • Evaluating Behavior Reports

    Advanced Reporting and Customization

    • Customizing Dashboards and Reports
    • Using Advanced Segments
    • Creating Custom Reports
    • Setting Up and Using Custom Dimensions and Metrics

    Campaign Tracking and Attribution

    • Understanding UTM Parameters
    • Analyzing Campaign Reports
    • Analyzing Multi-Channel Funnels

    Event Tracking and Enhanced Ecommerce

    • Implementing Event Tracking
    • Analyzing Events in Google Analytics
    • Configuring Enhanced Ecommerce Tracking
    • Interpreting E-commerce Reports

    Data Visualization and Exporting

    • Creating Data Visualizations in Google Analytics
    • Exporting Data and Reports
    • Sharing Reports and Collaborating with Others

  • icons-carri33Module 8 : Web Content writing

    The learners will learn about concepts of content writing

    • Introduction to Content Writing
    • Content Writing for Business Sites
    • Tools For Content Research and Content Writing
    • AI Based Tools For Content Writing
    • Conversational Writing For Social Media
    • Ecommerce Content writing
    • Content Writing vs. Copywriting
    • Copywriting Best Practices
    • Creating Ad Copies
    • Writing For Landing Pages

  • icons-carri33Module 9 : Graphic Designing

    The learners will learn about Graphic Designing for social media

    • Introduction to Graphic Designing
    • Introduction to Canva
    • Designing for Social Media
    • Designing for Marketing
    • Best Practices for Graphic Designing
    • Tips for Effective Graphic Designing

Know the complete offerings of our Digital Marketing Intermediate Course

Admission Closes On 25 Nov 2024

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Upcoming Cohort

Henry Harvin® Ranks #1

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Starts in 2 day. 25 Nov 2024

Skills Covered

Google Ads

Search Engine Marketing

Bidding Strategies

Budgeting

Quality Score and Ad Rank

Quality Score and Ad Rank

Creation of Compelling Display Ads

Merchant Center Integration

Merchant Center Integration

Optimization of Shopping Campaigns

Performance Metrics and KPIs

Twitter Marketing

Instagram Marketing

WhatsApp and Snapchat Marketing

Quora Marketing

Affiliate Marketing

Email Marketing

Email Automation

Authentication Protocols (SPF, DKIM, DMARC)

Email and Social Media Integration

Navigating the Google Analytics Interface

Tools Covered

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Know more about 50+ tools covered in this Digital Marketing Intermediate Course in Detroit

Certifications

Get Ahead with Henry Harvin® Digital Marketing Intermediate Course in Detroit Certification

What you'll Learn in this course

Advanced Digital Marketing Techniques

Digital Marketing Strategies

Online Content Marketing Techniques

Critical Problem-solving Skills

Our courses and Course Certificates are trusted by these industry leaders

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Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Job Profiles

Digital Marketing Specialist

SEO Analyst

Content Marketing Strategist

Social Media Manager

PPC (Pay-Per-Click) Specialist

Email Marketing Coordinator

Digital Advertising Specialist

Content Creator

Web Analytics Specialist

Affiliate Marketing Coordinator

Digital Marketing Consultant

Related Jobs

SEO Specialist Content Manager Social Media Manager PPC Expert Email Marketer Digital Analyst Affiliate Marketer

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Who We Are?

Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 4,60,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.

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Reviews with 4.5/5
rating

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Live Classes Every
Month

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Corporate Partners

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College Partners

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Reported Career
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Why Henry Harvin for the best Digital Marketing Intermediate Course

Certified & Experienced Instructors

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Gold Membership & Post Training Followups

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Tailor Made Training

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Flexible Schedule

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Access to the Recorded Sessions

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10 in 1 Program

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Masterclasses By Henry Harvin®️

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One-to-One Training

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