Name: Introduction To Copywriting Course and Training in Pune | Henry Harvin
Uploaded: 2021-02-20 09:11:03
Description: Discover easy techniques of Copywriting | Learn Copywriting with India’s #1 Course and get ahead in your Career | Recognized by American Association of EFL, Content Writing Association of India, UK Cert, UKAF & MSME

Module 1: How to Research?
In this module the candidate will learn how to conduct a Research inclusive of knowledge of Competition analysis and Industry Trends.
- Competition analysis
- Industry trends
- Quiz Module 1
Module 2: Introduction to Copywriting
In this module the candidate will learn about Copywriting, attributes of a good Copywriter, understanding the difference between a good writing and good copywriting, and who are Master Copywriters.
- What is Copywriting? - An Intro to the Secrets of Good Copywriters
- Knowing the Difference Between Good Writing and Good Copywriting
- Can Anyone Be a Master Copywriter?
- Quiz Module 2
Module 3: Writing Well
In this module the candidate will be equipped with tips to write well, the topics include Knowing the audience, Clarity and Simplicity in Writing. Learn how to find your voice and how to create Boredom Free Writing.
- Knowing Your Audience
- Writing with Clarity
- Writing with Simplicity
- Finding Your Voice
- Boredom-Free Writing
- Quiz Module 3
Module 4: Understanding the Objective of Social Media Post
In this module the candidate will learn about the Objectives of Social Media which are Informing, teaching, inspiring, entertaining, persuading, starting a conversation , sparking a controversy, expressing an opinion and sharing knowledge.
- To inform (conceptual knowledge)
- To teach (how to)
- To inspire
- To entertain
- To persuade
- To start a conversation
- To spark a controversy
- To express an opinion
- To share industry knowledge or resources
- Quiz Module 4
Module 5: Turning a Passion for writing into a profession
In this module the candidate will learn to pursue writing into Profession. Firstly, getting started with writing, second, finding the Content that sells, third understanding your goal, and lastly, writing for the internet.
- Getting Started
- Content That Sells
- Knowing Your Goal
- Writing for the Internet
- How to write Subtitles
- Quiz Module 5
Module 6: Writing crisp and effective copies
In this module the candidate will learn about writing effectives copies which can be achieved by discussing Best practices of copywriting, writing for Graphics, while staying relevant, catching up with Social Trends and improving vocabulary.
- Best practices of copywriting
- Writing for Graphics – Statics/ Gifs and Videos
- Staying relevant
- Catching up with social trends
- Getting inspired
- Improving vocabulary and freshness
- Quiz Module 6
Module 7: How to measure the performance of copy
In this module the candidate will learn about Performance copy, which includes analysing copy and improving it as per the analysis.
- How to analyze a copy
- How to better the copy as per the analysis
- Quiz Module 7
Module 8: Complimentary Module 1: Soft Skills Development
- Business communication
- Preparation for the Interview
- Preparation for the Interview
Module 9: Complimentary Module 2: Resume Writing
- Resume Writing

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