Module 1: Getting Started with Digital Marketing Course
- Basics of digital marketing
- Understanding the process including visibility, engagement, targeted traffic, retention and conversion
- Digital Media Vs. Traditional Media
- Benefits of Digital marketing
- Latest Digital marketing trends
- Digital media marketing platforms
- Digital Marketing strategy for websites
- Quiz Module 1
Module 2: Effective Webpage Designing
Prepare site structure
- What all pages
- Prepare wireframe of pages
- Short Landing Page
- Long Landing Page
- Decide placements of important elements
- Patterns for Engaging Website Visitors
- Pattern #1 - Pop-Ups
- Pattern #2 - Pop Under Call-to-Action
- Pattern #3 - Inside Article CTA Placement of call to actions
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me?
- Critical Concerns to Address on Landing Page-
- What is it?
- Whats the Next Step
- Quiz Module 2
Module 3: Search Engine Marketing (Google Ads)
Introduction to SEM – Fundamentals & Case Studies
- Consumer Journey
- What is SEM? Why SEM?
- What is Google Ads? Why Google Ads?
- Google Network
- Google Ads Terminologies
- How Does the SEM Auction Work?
- Structure of a Google Ads Account
- Campaign Types – Introduction to Search, Display (Mobile App),
- Creation of Search Network Campaign
- Ad Formats Ad Text Policies
- Ad Text Best Practices DKI
- Ad Extensions Keyword Research
- Tool – Keyword Planner & Estimator Keyword Match types
- Keyword Strategies Landing Page Bidding and Budget
- Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
- Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation - Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
- Quiz Module 3
Module 4: SEO (Off Page, On Page, Local, Mobile)
- Introduction to SEO How Search Engines Work
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO / Link Building (Social, Content-based, PR)
- Keyword Research
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process - Identify Seed Keywords, Collect metrics, Map Keywords
- Google Keyword Planner Tool
- On-page SEO
- HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- Title, H1, Meta Description, Keyword Usage
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
- Mobile SEO
- App Store Optimization
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search Schema Markups
- What is Schema & Why is it relevant to SEO.
- Schema Types - Micro, JSON-LD
- Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
- How Schema shows up in SERPs
- Off-page SEO
- Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Social SEO
- Quora
- YouTube Video SEO
- Slideshare, Scribd, and other social channels for SEO
- Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local listings/citations SEMrush.com Backlink
- Backlink audit of one website
- How to audit backlinks of competitors and gain
- SEO Audit, Tools, Measurement
- What are SEO Audits?
- Different Types of SEO Audits.
- Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
- Mobile Site Audit
- Free Learning Resources-Moz, Google Analytics
- A career in SEO
- Quiz Module 4
Module 5: Facebook Marketing
- Introduction to social media marketing
- How to use Facebook for lead generation?
- Ways to use Facebook for branding?
- How to target the right audience?
- How to increase the likes of the Facebook business pages?
- How to create Facebook Ads?
- Facebook Ads Automation
- How to generate leads through Facebook Marketing?
- How to add conversion tracking pixel code?
- Make regular reports keeping a check on the insights
- Quiz Module 5
Module 6: LinkedIn Marketing
- Video Lessons For LinkedIn Marketing
- LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Types of Campaign
- Drive Traffic to Your Website
- Audience Selection
- Ad Creation and Optimization of LinkedIn Usage
- Tips to Optimize the Campaign
- Trick to Get Qualified Lead Below Rs.100
- Quiz Module 6
Module 7: YouTube Marketing
- YouTube Marketing - Introduction & Ad Formats
- Creating Youtube Channel
- YouTube Ad Formats and SEO
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
- Top Keywords to rank your video
- Attracting Subscribers
- Quiz Module 7
Module 8: Complimentary Module 1: Soft Skills Development
- Business Communication
- Preparation for the Interview
- Presentation Skills
Module 9: Complimentary Module 2: Resume Writing
- Resume Writing

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