Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati in Detroit

Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati in Detroit

Ranked No.1 amongst Top Digital Marketing Courses

by Economic Times and India Today.

  • ★ ★ ★ ★ ★ 4.8/5 Ratings
  • 1.1 Million Learners
  • 16000 Learner’s Rating
  • 81% Report Career Benefits

Join the Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati, and gain comprehensive knowledge in Digital Marketing and application development | Learn to harness the power of Digital Marketing and enhance your career prospects in the booming field of DM | Earn a prestigious certificate while acquiring the skills needed to succeed in Digital Marketing

Starts In 5 day

02 Dec 2024

Learning Period

3 Months

Book a Live Class, For Free!

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Certificate from E&ICT Academy, IIT Guwahati

Alumni Status from E&ICT Academy, IIT Guwahati

2 days Immersive sessions at IIT Guwahati Campus in addition to the course & learn from IIT Guwahati Faculty

Guaranteed Internship at IIT Guwahati Campus

Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

Know the complete offerings of our Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati in Detroit

Key Highlights

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3 Months of Instructor-Led Sessions
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16 Hours of Live Interactive Doubt Solving Sessions
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8 Hours of Live Master Sessions by Industry Experts
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192 Hours of Self-Paced Learning
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Job-Ready Portfolio of 5 Capstone Projects
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142 Auto-Graded Assessments
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10+ Industry Case Studies
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72 Guided Hands-On Exercises
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5+ Assignments and Mini Projects
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1 Mock Interview and 2 Hackathons
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Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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6 Hours of Mentorship by Industry Experts
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Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Curriculum For Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati in Detroit

  • icons-carri22 Module 1: Getting Started with Digital Marketing

    • Basics of digital marketing
    • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
    • Digital Media Vs. Traditional Media
    • Benefits of Digital marketing
    • Latest Digital marketing trends
    • Digital media marketing platforms
    • Digital Marketing strategy for websites
    • Quiz Module 1
  • icons-carri22 Module 2: Effective Webpage Designing

    Prepare site structure
    • What all pages
    • Prepare wireframe of pages
    • Short Landing Page
    • Long Landing Page
    • Decide placements of important elements
    • Patterns for Engaging Website Visitors
    • Pattern #1 - Pop-Ups
    • Pattern #2 - Pop Under Call-to-Action
    • Pattern #3 - Inside Article CTA Placement of call to actions
    • Conversion Oriented Landing Page Design
    • Investment in Landing Page
    • Is it for me?
    • Critical Concerns to Address on Landing Page-
    • What is it?
    • What's the Next Step
    • Quiz Module 2
  • icons-carri22 Module 3: Search Engine Marketing (Google Ads)

    Introduction to SEM – Fundamentals & Case Studies
    • Consumer Journey
    • What is SEM? Why SEM?
    • What is Google Ads? Why Google Ads?
    • Google Network
    • Google Ads Terminologies
    • How Does the SEM Auction Work?
    • Structure of a Google Ads Account
    • Campaign Types – Introduction to Search, Display (Mobile App),
    • Creation of Search Network Campaign
    • Ad Formats Ad Text Policies
    • Ad Text Best Practices DKI
    • Ad Extensions Keyword Research
    • Tool – Keyword Planner & Estimator Keyword Match types
    • Keyword Strategies Landing Page Bidding and Budget
    • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
    • Creation of Google Display Network
    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation - Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns
    • Mobile Ad Campaigns
    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo
    • Quiz Module 3
  • icons-carri22 Module 4: SEO (Off Page, On Page, Local, Mobile)

    Introduction to SEO How Search Engines Work
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget
    • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO / Link Building (Social, Content-based, PR)
    • Keyword Research
    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process - Identify Seed Keywords, Collect metrics, Map Keywords
    • Google Keyword Planner Tool
    • On-page SEO
    • HTML Basics
    • Web Page Basics: What is HTML, JavaScript, CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • Title, H1, Meta Description, Keyword Usage
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid
    • Technical SEO
    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    • 301 Redirects
    • Mobile SEO
    • App Store Optimization
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search Schema Markups
    • What is Schema & Why is it relevant to SEO.
    • Schema Types - Micro, JSON-LD
    • Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
    • How Schema shows up in SERPs
    • Off-page SEO
    • Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics
    • Social SEO
    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd, and other social channels for SEO
    • Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings/citations SEMrush.com Backlink
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain
    • SEO Audit, Tools, Measurement
    • What are SEO Audits?
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
    • Mobile Site Audit
    • Free Learning Resources-Moz, Google Analytics
    • A career in SEO
    • Quiz Module 4
  • icons-carri22 Module 5: Facebook Marketing

    • Introduction to social media marketing
    • How to use Facebook for lead generation?
    • Ways to use Facebook for branding?
    • How to target the right audience?
    • How to increase the likes of the Facebook business pages?
    • How to create Facebook Ads?
    • Facebook Ads Automation
    • How to generate leads through Facebook Marketing?
    • How to add conversion tracking pixel code?
    • Make regular reports keeping a check on the insights
    • Quiz Module 5
  • icons-carri22 Module 6: LinkedIn Marketing

    • Video Lessons For LinkedIn Marketing
    • LinkedIn as a Marketing Platform
    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads
    • Types of Campaign
    • Drive traffic to your website
    • Audience Selection
    • Ad Creation and Optimization of LinkedIn Usage
    • Tips to optimize the campaign
    • Trick to get qualified lead below Rs.100
    • Quiz Module 6
  • icons-carri22 Module 7: YouTube Marketing

    • YouTube Marketing - Introduction & Ad Formats
    • Creating Youtube Channel
    • YouTube Ad Formats and SEO
    • YouTube Campaign Creation
    • YouTube Analytics
    • Video Campaign Optimization Tips
    • Top Keywords to rank your video
    • Attracting Subscribers
    • Quiz Module 7
  • icons-carri22 Module 8: Complimentary Module 1: Soft Skills Development

    • Business Communication
    • Preparation for the Interview
    • Presentation Skills
  • icons-carri22 Module 9: Complimentary Module 2: Resume Writing

    • Resume Writing

Know the complete offerings of our Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Admission Closes On 02 Dec 2024

Days

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Hours

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Upcoming Cohorts

Skills Covered

Brand Communication

Marketing Analytics

Marketing Communication

Email Marketing

Affiliate Marketing

Google Analytics

Tools Covered

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Know more about 50+ tools covered in this Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati in Detroit

Certifications

Get Ahead with Henry Harvin® Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati in Detroit Certification

What you'll Learn in this course

Digital Marketing Channels

Social Media Campaigns

Email Marketing

Strategies for Landing Page Optimization

Lead Generation Campaign

Conversion Tracking Techniques

Our courses and Course Certificates are trusted by these industry leaders

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Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Job Profiles

Senior Digital Marketer

Online Campaign Manager

Facebook Ads Campaigner

Digital Marketing Specialist

Content Creator

Graphic Designer

Brand Manager

SEO Analyst

Email Marketing Specialist

Related Jobs

Senior Digital Marketer, Online Campaign Manager, Social Media Content Curator, Facebook Ads Campaigner

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Why Henry Harvin for the best Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

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