Name: Introduction To Advanced PPC Course - Advanced PPC Training - Henry Harvin in Fort Worth | Henry Harvin
Uploaded: 2021-10-16 07:46:03
Description: Accelerate your Digital Marketing career with experiential learning in managing paid marketing initiatives | The Advanced PPC Course will assist you in transforming your personality into an industry-ready paid professional | This course will give you the learning path designed by industry veterans

Module 1: Introduction to Pay Per Click
- PPC for Various Business Types
- Defining the Channels for PPC
- Define CPM CPC and CPA
- Defining Paid Search Advertising
- Search Volume
- PPC Extends Beyond Search Engines
- Reach of PPC
- Auction-based System
- Targeting Capabilities
- How PPC works For Various Business Types
- PPC For E-Commerce
- PPC For Lead Generation
- PPC For Local Companies
- PPC Ads For B2B
- PPC Ads for Informational Queries
- PPC Ads for Branding
- PPC Goals
- PPC Cycle
- Quiz Module 1
Module 2: Psychology of Search
- Introduction to Psychology of search
- The Search Process
- he Landing Page
- Search Marketing is Not Interruptive
- Refine Your Audience
- Write Ads Relevant to the Searcher
- Choose the Correct Landing Page
- Track Conversion
- Aligning Goals for Successful Search Engine Marketing
- Useful Information is Not Advertising
- Quiz Module 2
Module 3: Search Ads and Keyword Targeting
- Hierarchy of a PPC account
- Structuring of Ad Groups
- Ad Fundamentals: Purpose of an Ad
- Ad Group: Example
- Creating Compelling Ads: Features vs. Benefits
- Creating Compelling Ads: Call-to-Action
- Unique Selling Proposition
- Ad Components
- Ad Components: Example
- Ad Testing
- Ad Extensions
- Ad Extensions: Example
- How Keywords and Search Queries Work Together
- Search Intent
- User Intent Classification
- Types of Keywords
- Think About the Searcher
- B2B vs B2C Keywords
- Ad Group Organization
- Quiz Module 3
Module 4: Increasing Reach with Display Network
- Display Network and its Reach
- Targeting Options
- Display Network Follows Campaign Settings
- Contextual Targeting
- Placement Targeting
- Audience Targeting
- Layer Targeting
- Ad Formats
- Ad Creation Tips
- Quiz Module 4
Module 5: Reaching Target Audiences
- Who Is the Audience
- Remarketing: Conversion Rate Analysis
- Customer Touch Points
- User Behavior Studies
- Remarketing for Display Ads
- Remarketing Lists for Search Ads
- Customer Match
- Reaching New Audience
- Segmenting Audience
- Email Segmentation
- How PPC Affects GDPR
- Data Segmentation
- Quiz Module 5
Module 6: The Buying Funnel
- Stages of the Buying Funnel
- Advantages of Using the Buying Funnel
- Buying Funnel for Inexpensive Products
- B2B Buying Funnel
- Targeting Users
- Search Keywords Throughout the Buying Funnel
- Importance of Information in the Purchase Journey
- Ads Throughout the Buying Funnel
- Landing Pages Throughout the Buying Funnel
- Channels to Leverage Throughout the Buying Funnel
- Quiz Module 6
Module 7: Setting and Measuring Marketing Goals
- Setting and Measuring Marketing Goals
- Third-Party Tools
- Numbers to Obsess Over
- Making Data-Driven Decision
- Bid Methods
- Bid Options
- The PPC Auction
- Types of Auction
- Automated Bidding
- Manual Bidding
- Bid Modifiers
- Bidding to Goals
- Customer Journey and Attribution Management
- Attribution Models
- Quiz Module 7
Module 8: How PPC Fits into the Digital Strategy
- PPC and Other Marketing Channels: Customer Aquisition
- PPC and Email
- PPC and SEO
- PPC and Social Marketing
- PPC and Conversion Optimization
- PPC and Analytics
- PPC and Branding
- PPC Management in Various Business Types
- Account Audits
- Increasing Visibility
- The Quick Organization Audit
- Digging for Outliers
- Future of PPC with Big Data and Machine Learning
- Future of PPC
- Quiz Module 8
Module 9: Reporting and Tracking
- Reporting and Tracking
- Conversion Tracking Mechanisms
- UTM Parameters
- UTM Parameters: Examples
- Different Types of Reports
- Quiz Module 9

Advanced PPC Course Certification in Fort Worth

30 Dec 2024

Book a Live Class, For Free!

Accreditations & Affiliations

Know the complete offerings of our Advanced PPC Course in Fort Worth

About Advanced PPC Course in Fort Worth

Advanced Pay Per Click (PPC) Course

9 in 1 Course

Trainers at Henry Harvin®

Alumni Status

Gold Membership Benefits

Learning Benefits

Recognitions of Henry Harvin® Education

Career Benefits

Key Highlights

12 Hours of Instructor-Led Sessions

4 Hours of Live Interactive Doubt Solving Sessions

2 Hours of Live Master Sessions by Industry Experts

192 Hours of Self-Paced Learning

Job-Ready Portfolio of 1 Capstone Projects

114 Auto-Graded Assessments

2+ Industry Case Studies

18 Guided Hands-On Exercises

1+ Assignments and Mini Projects

1 Mock Interview and 1 Hackathon

Get 1-Year Gold Membership of Henry Harvin® School of Digital Marketing Academy

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

1 Hour of Mentorship by Industry Experts

Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Our Placement Stats

Access the best jobs in the industry

You Get 10-In-1 Program

Curriculum For Advanced PPC Course in Fort Worth

Module 1: Introduction to Pay Per Click

Module 2: Psychology of Search

Module 3: Search Ads and Keyword Targeting

Module 4: Increasing Reach with Display Network

Module 5: Reaching Target Audiences

Module 6: The Buying Funnel

Module 7: Setting and Measuring Marketing Goals

Module 8: How PPC Fits into the Digital Strategy

Module 9: Reporting and Tracking

Admission Closes On 30 Dec 2024

Post Graduate Program in Digital Marketing

Henry Harvin® Ranks #1

Upcoming Cohort

Henry Harvin® Ranks #1

Starts in 3 day. 30 Dec 2024

Upcoming Cohorts

Skills Covered

Certifications

Get Ahead with Henry Harvin® Advanced PPC Course in Fort Worth Certification

What you'll Learn in this course

Earn your Certification

Differentiate yourself with a Henry Harvin® Certification

Share your achievement

Training Certification

Our courses and Course Certificates are trusted by these industry leaders

Career Services By Henry Harvin®

Placement Drives

Premium access to Henry Harvin® Job portal

Personalized Job Consulting

Popular Programs

Digital Marketing Course

Social Media Marketing Course

Digital Marketing Masterclass Course

SEO Course

Advanced Social Media Marketing Certification Program Course

Digital Marketing Intermediate Course

Affiliate Marketing Course

Marketing Research Professional Course

MBA in Marketing by College de Paris

Executive Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Master's (MS) in Digital Marketing

MBA in Digital Marketing

Advanced Search Engine Optimization (SEO) Certification Program Course

Advanced Level Digital Marketing Program

Advanced Email Marketing Course

Google Analytics Certification Course