Top 10 Email Marketing Tools in 2024

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Email is one of the most widely used marketing channel after social media, video marketing, and SEO. Email is a cost-effective way to reach many people in a short duration. An email is quite flexible and You can personalize the messages as per your audience profile.

 

In this blog, we will discuss in detail email marketing, how and why it is used, and top 10 email marketing tools available. A lot of organizations use email marketing to generate leads, product or brand awareness, and share any updates about the organization.

 

What is Email Marketing?

Email marketing is a form of digital marketing that uses email to share information about the company with a list of customers. This information can be advertisements, promotional offers, newsletters, or updates. The purpose of these emails is to build brand awareness, customer engagement, sales, as well as relationship building.

 

The most compelling thing about email marketing is that these messages can be tailored as per the audience segmentation. As well as analyzing metrics can be used to measure the result of each campaign.

 

A few examples of these metrics are click-through rate, open rate, bounce rate, conversion rate, etc. In addition to this automation tools can be used to schedule and send emails according to specific time intervals or for auto response. This also helps to streamline the process.

 

Indeed email marketing is a powerful tool for businesses that lets them communicate directly with their audience and drive engagement, which leads to cost-effectively achieving marketing objectives.

Types of Email Marketing

Why Email Marketing is used

Best Email Marketing Tools

Here is the list of the 10 best Email Marketing Tools:

1. Mailchimp:

Mailchimp is a US-based cloud platform for email marketing. It provides services based on the software-as-service (SAAS) model. So the customer doesn’t need to install any software on their computers. They can simply use it through browsers. Mailchimp has a user-friendly interface.

 

It has features like a landing page builder, drag-and-drop editor, marketing automation, customer segmentation,  audience management, etc. Mailchimp also offers a fee plan. Therefore, this is a good tool for beginners and small businesses.

2. Constant Contact:

Constant Contact is also one of the oldest email marketing software that helps to create branding emails, online store websites, and more in one online marketing platform.

 

This has beginner-friendly features, such as a library of prebuilt email templates, a friendly user interface, built-in CRM, social media management tools, and insightful reporting. 

3. ActiveCampaign:

ActiveCampaign is one of the popular email marketing tools for businesses with large contact lists. This tool not only has email marketing but also has features like sales and marketing automation and CRM.

 

This also has powerful and advanced analytics and automation. ActiveCampaign offers integration features with 900+ applications such as WordPress, Shopify Zapier, and so on.

4. Klaviyo:

This is a popular tool because of its smooth integration with e-commerce. It offers a personalized experience for the customers. Moreover, it also has features like segmentation, personalized recommendations for every customer, and cart recovery.

5. HubSpot Email Marketing:

The HubSpot email tool is part of HubSpot CRM offerings. In addition, this tool gives you everything to manage your email marketing strategy in one place. It is easy to use a platform with plenty of resources available for sales, marketing, and customer service.

 

Hubspot also creates automated email flows based on demographics, customer behavior on the website, and purchase history.

6. Brevo (Formerly Sendinblue):

Bravo is one of the best platforms available for email marketing. It is an all-in-one marketing platform that also offers CRM, chat, landing pages, SMS marketing, along with email marketing. It is a profitable option for multi-channel marketing solutions.

7. ConvertKit:

ConvertKit is an email marketing solution specifically designed to help creators like authors, podcasters, musicians, etc. It offers features to build relationships with followers through emails. However, this is slightly more expensive than other tools.

8. Gist:

Gist is a unified tool for marketing, sales, and support teams. This tool helps the organizations to engage and lead the customer throughout the sales journey.

 

The company promotes itself as an all-in-one marketing tool that offers email marketing, marketing automation, live chat, a help desk, a knowledge base, and also opt-in forms.

9. Aweber:

AWeber is a popular email marketing tool because of its strong customer support. It offers features like ready email templates, email automation, landing page builder, and also SignUp form builder.

 10. Getresponse:

GetResponse is one of the most fully-functioned email marketing tools. In addition to creating email campaigns, it also supports e-commerce, live chat, push notifications, sales funnels, web design, and webinars.

 

One of its key strengths is email marketing features, which has undoubtedly superb automation and autoresponders.

Do’s and Don’ts of Email Marketing

Conclusion: 

There are a lot of email marketing tools available in the market, however, you should select the tool that per your requirements. Consider all the pros and cons before finalizing the right tool for your business needs.

Henry Harvin’s Advanced Email Marketing Course: 

Become Master in Email Marketing Techniques with Henry Harvin Email Marketing Course. You can Learn the basics of effective email marketing strategies, effective advertisement, as well as brand awareness.

 

This is a ten-in-one course that provides hands-on training. Moreover, the course comes with 1-year gold membership and access to the LMS portal.

Recommended Reads:

• Top 12 Content Marketing Trends to Watch Out
• Email Marketing Software in the Business: A Definitive Guide
• A Comprehensive Guide on Email Marketing Campaign
• Email Marketing – The Ultimate Beginners Guide for

FAQs

Q.1 How can I measure the success of an email marketing campaign?

Ans. You can measure the success of the campaign by reviewing and tracking the following metrics available with the tool.

• Open rate

• Click through rate

• Bounce rate

• Conversion rate

• New Subscriber rate

Q.2 How is email marketing still relevant in the age of social?

Ans. Although a lot of organizations have started using social media as a marketing channel, Email marketing is still one of the top digital marketing channels for customer engagement and conversion.

Email allows you to directly reach the customer with personalization. Whereas with social media platforms, your reach depends on the platform’s policies and algorithms. Therefore the conversion rate is usually higher with email marketing.

Q. 3 What features should I consider while selecting email marketing tools?

Ans. Below is the list of features to consider while selecting the email marketing tool

Customizable email templates

• Segmentation capabilities

• Analytics and Reporting

• A/B testing

• Integration with other tools
• Automating workflow

• Compliance with regulations like GDPR and CAN-SPAM

4. What are the 7 email marketing strategies?

1.  Personalization

2.  Crafting compelling subject lines

3.  Mobile optimization

4.  Automation

5.  A/B testing

6.  Content marketing

7.  Data analysis

5. How can I grow my email list?

Ans. You can take following steps mentioned below to grow your email list

• Add a SignUp form on your website or landing page

• Send personalize emails

• Offer incentives to sign up, for example, discount codes or free resource

• Run opts-in contests and giveaways

• Add share and forwards to emails

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