Hariyali Teej 2024: Online Marketing and Sale on Festivals

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Hariyali Teej is a vibrant and significant Hindu Festival celebrated in North India. It marks the arrival of the monsoon season, symbolized by the word “Hairtail,” which means Green. This festival is also known as “Shravan Teej,” as it occurs during the Hindu Month of Shravan (July-August).  In Hariyali Teej, we celebrate the arrival of the monsoon and the greenery brought by the rains. These rains serve as essential essence for agriculture in India. It is a time to celebrate greenery of flourishing crops. Further more, the greenery symbolize growth and prosperity in life.

Celebrating Hariyali Teej in India

Hariyali Teej is a day of great religious significance. It is a day that symbolises the union of Goddess Parvati with Lord Shiva. The story of Parvati and Shiva is about the ideals of love, patience, and the strength of a devoted relationship. On this day, both married and unmarried women worship Goddess Parvati. They do prayers and fasting for a good husband and blessings for a happy married life.  Special prayers are offered to Goddess Parvati and women visit temples to seek her blessings. Offerings of sweets, fruits, and other delicacies are made to the goddess. 

The festival beautifully merges religious devotion, cultural traditions, and the celebration of nature. Moreover, a unique tradition of Hariyali Teej is the setting up of swings on trees, adorned with flowers. Women and girls celebrate the festive time singing traditional folk songs and dances. All women dress in green attire, which is considered auspicious and symbolize happiness and prosperity. Adding to the festive spirit of the celebration, they wear Jewellery, bangles and apply mehndi designs on their hands and feet.

Online Hariyali Teej Celebration 

Online celebrations of Hariyali Teej in 2024 is a blend tradition with technology, allowing people to stay connected, share joy, and keep the spirit of the festival alive, no matter where they are. Though at distant places with social media platforms people can communicate anytime from anywhere specially on festive time. Online connectivity has reduced the distances and keep connectivity with family and dear ones.

In addition to this, many people have turned from offline to online festive shopping. You can save time and money with online shopping. Check and avail various festive offers and discounts on different online shopping platform such as Amazon, Flipkart, First Cry and more. Moreover, you can order for various festive delicious preparation for you and your family on the day to give a special touch. Thus, you will observe various benefits of online mode of festive celebration such as:

Virtual Prayer Gatherings

• Live-Streamed Poojas: Temples or communities can live-stream Hariyali Teej Poojas enable mass devotees to attend and  participate.  This allows participants and devotees to actively participate in religious rituals, even if they cannot physically attend a temple.
• Online Group Prayers: Families and friends can organize virtual prayer sessions via video conferencing platforms like Zoom, Google Meet, or WhatsApp. Participants can collectively chant prayers, sing devotional songs, and share blessings.

E-Gifting and Sharing

• E-Gifts and Greeting Cards: Send e-greetings, digital cards, or e-gift vouchers to friends and family. Many platforms offer personalized options for greetings and gifts.
• Virtual Sweets and Treats: Share recipes for traditional sweets like Ghevar, Malpua, or Kheer, and organize virtual cooking sessions. Participants can prepare these at home and share pictures or videos of their creations.

Mendi Art

• Many girls and married women do Mehndi Art Designs on their hands and feet on special festivals like Hariyali Teej. various mehndi art and designs are also booming on Social Media Platforms. You can see many reels on various groups on how to make instant mehndi designs neatly and quickly. 

Home Decoration and Family Décor

• Women in many families decorate their homes and cook delicious meals and popular festive sweets. All family members wear ethnic dresses with a green dress code. They meet all family members in virtual sessions where everyone can join in the celebrations, share stories, and enjoy the festive spirit together.

Online Shopping and Offers

• Major shopping platforms like Amazon, Flipcart, Jiomart and more are packed with online festive celebrations offering high discounts, gifts and offers to boost sale on festive time.  You can observe various festival-related marketing and sale on pooja items, festivals-related items, traditional, ethnic and fashion wear, Jewellery, sweets and food. In addition, you can also see product promotion and festive offers on Major Social Media Platforms like Facebook.

• Online retailers give special Hariyali Teej offers on women-related products like bangles, Jewellery, cosmetics, and makeup. Many restaurants also give discounted meals, combos and sweets at festivals. People go for online shopping to avail of festive discounts and offers.

Social media has emerged as the premier platform for sharing both personal and professional updates. The platform offers the fastest and most accessible means of communication regardless of geographical boundaries. It serves as a powerful tool for advertising, product marketing and promoting online businesses. It effectively attract and engage audiences. Ultimately lead to conversions and profits. Thus, social media marketing is an effective way of product promotion to target audience which enhance sale and yield high returns.

Furthermore, the rise of online shopping platforms such as Amazon, Flipkart, and others platforms has significantly encouraged digital shopping. Turning people from offline to online shopping. Online sales and marketing offers a plethora of discounts, promotions, and gifts. This accessibility allows individuals from all walks of life regardless of their jobs or work schedules. They can shop conveniently from the comfort of their own homes. You can purchase as per your choice from a brand or a non brand. Within a matter of days, orders are delivered, ensuring a seamless and enjoyable shopping experience for customers.

 

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Conclusion

As technology continues to advance and digitalization becomes more prevalent, the shift towards online modes of communication is inevitable. From personal updates to online sales, the digital sphere has become the go-to platform for many. The convenience and speed of online communication have made it the preferred method for connecting with others, enjoying virtual Facetime with loved ones, and participating in official meetings, webinars, and seminars through platforms like Zoom, Google Meet, and WhatsApp video calls.

Additionally, social media platforms such as Facebook and Instagram are increasingly being used to promote products and services, while popular online shopping portals like Amazon, Flipkart, and First Cry offer a wide array of discounts, promotions, and gifts to attract customers. This accessibility and convenience have made online shopping a popular choice for daily necessities and occasional purchases. By pursuing top social media marketing courses, individuals can master the necessary skills to excel in this field and embark on a rewarding career in online marketing and sales.

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