Hariyali Teej is a vibrant and significant Hindu festival celebrated in North India. It marks the arrival of the monsoon season, symbolized by the word “Hariyali,” which means Green. This festival is also known as “Shravan Teej,” as it occurs during the Hindu month of Shravan (July-August).

 

The festival celebrates the arrival of the monsoon and the greenery brought by the rains, which are essential for agriculture in India. The lush green surroundings symbolize fertility, growth, and prosperity. It is a time to celebrate the beauty of nature, the flourishing of life, the pleasant weather, and the rejuvenation that the rains bring.

Significance of Hariyali Teej

Hariyali Teej is a day of great significance, commemorating the union of Goddess Parvati, after years of penance, with Lord Shiva. The story of Parvati and Shiva embodies the ideals of love, patience, and the strength of a devoted relationship. Women, both married and unmarried, worship Goddess Parvati on this day, seeking blessings for a happy married life or praying for a good husband.

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Celebrating Hariyali Teej in India

Hariyali Teej is a festival that beautifully merges religious devotion, cultural traditions, and the celebration of nature. Special prayers are offered to Goddess Parvati, and women visit temples to seek her blessings. Offerings of sweets, fruits, and other delicacies are made to the goddess.

 

A unique tradition of Hariyali Teej is the setting up of swings on trees, adorned with flowers. Women and girls enjoy swinging while singing traditional folk songs that celebrate love and the monsoon. All women dress in green attire, which is considered auspicious and symbolizes happiness and prosperity. They wear jewelry, and bangles, and apply mehndi designs on their hands and feet, adding to the festive spirit of the celebration.

Online Hariyali Teej Celebration 

Online celebrations of Hariyali Teej in 2024 can blend tradition with technology, allowing people to stay connected, share joy, and keep the spirit of the festival alive, no matter where they are.

Virtual Prayer Gatherings

  • Live-Streamed Poojas: Temples or communities can live-stream Hariyali Teej poojas, enabling devotees to participate from home. This allows people to take part in religious rituals, even if they cannot physically attend a temple.
  • Online Group Prayers: Families and friends can organize virtual prayer sessions via video conferencing platforms like Zoom, Google Meet, or WhatsApp. Participants can collectively chant prayers, sing devotional songs, and share blessings.

E-Gifting and Sharing

  • E-Gifts and Greeting Cards: Send e-greetings, digital cards, or e-gift vouchers to friends and family. Many platforms offer personalised options for festive occasions.
  • Virtual Sweets and Treats: Share recipes for traditional sweets like ghevar, malpua, or kheer, and organize virtual cooking sessions. Participants can prepare these at home and share pictures or videos of their creations.

Mendi Art

  • Women doing mehndi art on their hands and feet on special festivals like Hariyali Teej is also booming on Social media Platforms. You can see many reels on how to make instant mehndi designs neatly and quickly. 

Home Decoration and Family Gathering

Women in many families decorate their homes and cook delicious meals and sweets. All family members wear ethnic dresses with a green dress code. They meet all family members in virtual sessions where everyone can join in the celebrations, share stories, and enjoy the festive spirit together.

Online Shopping and Offers

Major social media platforms are all packed with celebrations and online marketing and sales on Hariyali Teej. Famous social media platforms are the best place for online marketing and sales of various festival-related products such as pooja items, festivals-related items, traditional, ethnic and fashion wear, Jewellery, sweets and food.

 

Online retailers give special Hariyali Teej offers on women-related products like bangles, Jewellery, cosmetics, and makeup. Many restaurants also give discounted meals, combos and sweets at festivals. People go for online shopping to avail of festive discounts and offers.

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Furthermore, the rise of online shopping platforms such as Amazon, Flipkart, and others has significantly encouraged digital shopping, offering a plethora of discounts, promotions, and gifts. This accessibility allows individuals from all walks of life, regardless of their jobs or work schedules, to shop conveniently from the comfort of their own homes. Within a matter of days, orders are delivered, ensuring a seamless and enjoyable shopping experience for customers.

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Conclusion

As technology continues to advance and digitalization becomes more prevalent, the shift towards online modes of communication is inevitable. From personal updates to online sales, the digital sphere has become the go-to platform for many. The convenience and speed of online communication have made it the preferred method for connecting with others, enjoying virtual Facetime with loved ones, and participating in official meetings, webinars, and seminars through platforms like Zoom, Google Meet, and WhatsApp video calls.

 

Additionally, social media platforms such as Facebook and Instagram are increasingly being used to promote products and services, while popular online shopping portals like Amazon, Flipkart, and First Cry offer a wide array of discounts, promotions, and gifts to attract customers. This accessibility and convenience have made online shopping a popular choice for daily necessities and occasional purchases. By pursuing top social media marketing courses, individuals can master the necessary skills to excel in this field and embark on a rewarding career in online marketing and sales.

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