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Businesses and Digital Marketing – Digital Marketing is NOT “None of Your Business”
What role does Digital Marketing play for your Business?
Digital Marketing has a goal to accomplish for a Business, a goal any business is necessitated by – GROWTH. There is an overall effect it can get from Digital Marketing, in the form of Status, Recognition, establishing itself into a Brand.
Digital Marketing can be infused at any stage of a business. It can be used right-away at the beginning to launch one, in the baby steps of a start-up or at a comfortable point, from where a successful business is aggressively pursuing a bigger turn-around in profits. Digital Marketing can let business firms see avenues that were not imagined to be open. Digital Marketing, concisely, is a straight arrow in terms of what it can achieve for a business. But, how it does it is a vast, branched-out matter of strategies, coming to which leads this discussion into its principal subject, the Digital Marketing Agencies.
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What do Digital Marketing Agencies do?
Digital Marketing Agencies understand objectives of businesses for growth, recognition, reputation, outreach, standardization, positioning, and based on marketing analytics data, deploy a custom & continuously evolving marketing plan to drive revenue generation, increase profits, and realize businesses’ subjective objectives.
Before going into the talk of digital marketing agencies, it would be good to introduce the digital marketing strategies that the best of the digital marketing firms, like the top 10 listed downwards, are conversant with and have achieved phenomenal success for their clients, utilizing them. As such a digital marketing plan can be an envelope of one strategy, or a box of several out-of-the-box strategies. Broadly, some of which could appear as the terms below:
- SEO ‘Search Engine Optimization’
- SEM ‘Search Engine Marketing’ – like Paid Ads on Google
- Social Media Marketing
- Content Marketing
- PPC (Pay-Per-Click)
- CRO ‘Conversion Rate Optimization’
- Affiliate Marketing
- Influencer Marketing
Now, coming to that expertise that can entertain businesses with high-achieving marketing campaigns – the list (not in ranking order) of top 10 digital marketing agencies of the world, based on various research-based data-gathering agencies is as follows.
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1. KlientBoost
“Performance Marketing”
One of the best companies in USA for digital marketing, it serves from 3 cities in the US – Costa Mesa, CA; Austin, TX; Raleigh, NC.
Its digital marketing services are condensed into 4 categories, covering all Industries/Sectors one can think of.
Services (Broadly Stated)
- SEO – Content Marketing, Link-Building
- Paid Advertising – PPC, PPC Management, Social Media Ads, SEM
- Email Marketing
- Conversion – CRO, Landing Pages
Industries
All – (to name some) Hospitality, Education, Leisure, Fashion, Automotive, Healthcare
Lift-Offs
- Free Marketing Plan
- ROI ‘Return-on-Investment’ promise – 63% in 1st 3 months
- Various options for business relationship – from Partnership-to-One-Time-Audit
- Fair Pricing
- 200+ case studies of clients’ success i.e., highest number of case studies published by any marketing team
- Proprietary Software KITE for real-time feedback on marketing performance
- Marketing Partners – Facebook, Google, Microsoft
Clients-Examples
Airbnb, Juniper Networks, Graduate School of Stanford Business, NPR, Mathnasium, SAP, Bloomberg, Upwork & many more…
Size of Clients’ Business
Start-ups to Popular Brands, but with >= $10K spend on marketing
Global Presence
NO. But, scope of service is International
Accolades
- National Excellence Winner– USA in 2021 & 2020
- Local Excellence Winner – California, 2021
- #1 on g2.com
2. SmartSites
“Results Driven Marketing”
The agency started in the year 2011and is headquartered in Parasmus, NJ. Also, one of the best companies in USA for digital marketing, it has clients worldwide.
Its digital marketing services are offered under 3 headings, covering most Industries/Sectors, including non-profits and small businesses, which is worth mentioning.
Services (Broadly Stated)
- SEO – SEO Copywriting, Link-Building, Mobile SEO, Web Migration, SEO Audit, Local-National-Ecommerce SEO etc.
- PPC – Landing Pages Design, Remarketing, Display Ads, Web Analytics etc.
- Web Design – WebPages Coding & Creative across devices, Call-to-Action, Mobile Apps, Web Hosting, Fast Loading etc.
Industries
B2B, Small Business, Non-profits, Legal Services, Retail, Industrial/Commercial, Hospitality, Automotive, Medical &Healthcare, Home Services & more…
Lift-Offs
- Free Marketing Proposal
- Complimentary Audit on PPC Spend, Free Audit on Google Ads
- Full-Service Digital Marketing Solutions
- Affordable Pricing
- $100+ million client revenue generated
- 900+ websites launched
- Numerous case studies of clients’ success
- Proprietary Analytics, coupled with Google Analytics
- Marketing Partners – Facebook, Google (premier), Microsoft
- Multi-platform Certified: Zapier for automated workflows, HubSpot Gold Partner for Inbound Marketing, Magento for Website Development
Clients-Examples
Agile Data Sites, AGA Truck Parts, Everything KOI, Fantastic Inc., Newark Academy, Paul Anderson Youth Home, Zane Productions & more…
Size of Clients’ Business
Small Businesses-to-Enterprises
Global Presence
NO. But, scope of service is International
Accolades
- Quality Rating – 97%
- A+ BBB Accredited Business
- Listed in Inc 5000 and Entrepreneur 360
- Top Rated on g2.com
- Top Local and Global Agency – Upcity & Clutch
- #1 on GoodFirms.com & many more…
3. WebFX
“Digital Marketing That Drives Revenue”
Since 1995, WebFX has been building marketing websites and now has a range of digital marketing services with expertise. It is headquartered in Harrisburg, PA and also runs from other major cities in the USA. It is regarded as one the best companies in USA and globally for digital marketing, gathered into 3 main categories. It covers as many Sectors as possible, including non-profits, local and small businesses.
Services (Broadly Stated)
- SEO & Lead Generation – Organic Search, Digital Ads, Social Media Ads with Local, Enterprise SEO, SEO Audits, Core Web Vitals Optimization etc.
- *Ecommerce – Digital Marketing for Ecommerce with SEO, PPC, Shopping Feedback Automation, Amazon & Advantageous-2021 Marketplaces Launch, B2B with AR/VR Solutions etc.
- UX & Interactive – UX, Web Design & Development, Content Marketing with Web Maintenance, CMS, Graphics, Media, Voice Search Optimization etc.
Industries
B2B, Small Business, Non-profits, Legal Services, Retail, Industrial, Hospitality, Automotive, Medical &Healthcare, Home Services, Technology, Animal Services & more…
Lift-Offs
- Free Marketing Proposal
- Continued Project Support
- 700+ Clients, 300+ Experts, 1.6M Hours of Expertise
- 91% Client Retention Rate
- Record Lead Generation
- Numerous case studies of clients’ success
- Proprietary Platform ‘MarketingCloudFX’ for ROI Tracking
- Marketing Partners – Facebook, Google (premier), Bing and more…
- Continuous Team Learning and Skill Enhancement
- Social and Community Give-Back
Clients-Examples
HydroWorx, Furbo, Cleveland Brothers, KOA, Red Oxygen, Ortho Bethesda, SPQ Brands, CNTV, Tampa Bay Grand Prix & many more…
Size of Clients’ Business
All Sizes – Non-profits, Small Businesses-to-Enterprises
Global Presence
Sydney, Australia. But, scope of service could be International
Accolades
- Listed in Inc 5000
- Top Rated on G2 and Design Rush
- Top Rated for B2B & #1 for SEO (2018) on Clutch
- Top Company to Work For by PA Businesses & many more…
4. Ignite Visibility
“Innovative, High-touch Performance Marketing Agency”
Ignite Visibility started in the year 2013. The agency has offices in major cities of USA and is headquartered in San Diego, CA. It has been cited more than once as one of the best companies in USA for digital marketing.
Its digital marketing services are consolidated at the media level, under 3 mains, covering 4 Sectors.
Services (Broadly Stated)
- Earned Media – SEO (International/Multi-lingual/Multi-regional/Local/Ecommerce), Social Media Marketing, Digital PR, Email Marketing, Inbound Marketing, CRO etc.
- Paid Media –Paid Search, Google Display Ads, Paid Social Ads, CRO etc.
- Other – Web Design& Development, Amazon Marketing, Franchise Marketing, Google Penalty Removal and Recovery, Radio/TV/Influencer Marketing etc.
Industries
Automotive, Dental, Financial, Insurance
Lift-Offs
- Free Consultation
- 160+ clients
- Approx. $100 million annual Ad-spend management
- ROI ‘Return-on-Investment’ focused
- Short-term contracts
- Numerous case studies of clients’ success
- Marketing Partners – Google (premier)
- Books on CRO ‘Conversion Rate Optimization’
Clients-Examples
Sharp, The General Insurance, 5-hour Energy, Tony Robbins and more…
Size of Clients’ Business
All Sizes: Small Businesses-Enterprises-Top Brands
Global Presence
NO. But, scope of service is International
Accolades
- Listed in Inc 5000
- #1 SEO Company in USA – 2016 through 2019
- #1 PPC Company in USA – 2018 & 2019
- Top Rated on several sites
- Top Rated in Local SEO and many more…
5. Disruptive Advertising
“Solution-based Full Funnel Marketing”
Disruptive Advertising started its journey in 2012. It is headquartered in Pleasant Grove, UT. It is a top and one of the most listed as ‘best’, company for digital marketing. Disruptive Advertising is not a full-service company, but specializes in the services it offers.
Its digital marketing services are classified into 4 key areas, covering 9 Sectors.
Services (Broadly Stated)
- Paid Advertising -Paid Search, Paid Social, including Ads on all platforms, Retargeting, PPC
- Lead Nurture Marketing(Customer to Brand Advocate)–Email Marketing, SMS, Chatbots (next-level communication with the customer for retention)
- Website Optimization –Landing Pages, CRO, UX/UI, Google Analytics, Split Testing etc.
- Creative Services – Graphics Design, Motion Ads, Creative Strategy
Industries
B2B, Legal Services, Ecommerce, Medical &Healthcare, Home Services, Education, Automotive, Insurance
Lift-Offs
- Free Marketing Proposal. Free Audits
- $250+ million annual marketing-spend management
- Monthly marketing contract – freedom to move-on
- Numerous case studies of clients’ success
- Several Marketing, Contracting, & Business Partners
- Heavy Auditing Experience–3000+ companies audited for their exiting digital marketing performance
Clients-Examples
Adobe, Americas Best Franchises, CBD, ConocoPhillips, DAVINCI, Guitar Center, N. Arizona University, RITEWAY, TRUDOG &many more…
Size of Clients’ Business
- Specific: Businesses with Revenue>$150,000/annum and min. Ad-spend at $3,000/month
- *** Chosen Clients: 9% of prospective clientele
Global Presence
NO. But, the scope of service is International
Accolades
- Listed in Inc 5000
- Listed in Entrepreneur 360 – 5 years
- Most number of (1000+) positive reviews of any digital marketing agency
- Top Rated on Clutch
- Top Rated in Paid Search & many more…
6. Mad Fish Digital
“Digital Marketing for Values-Driven Brands”
The agency is headquartered in Portland, OR (USA)
Its digital marketing services are arranged into 9 categories, covering 16 Sectors.
Also Read: 10 Best Ecommerce Online Courses You Can Take In 2023
Services (Broadly Stated)
- Content Marketing – Content Strategy, Email Marketing
- Design – Data-driven Design, Visuals, Branded Video Campaigns, UI/UX/CRO
- Digital Marketing Consulting–Data Analysis, Strategic Direction to in-house marketing team, Workshops & Training
- Paid Media – SEM, Programmatic Advertising, Workflow Automation, Remarketing, Amazon Shopping, Lead Generation
- SEO – On-page Optimization, Keyword Mapping, Technical Audits, Link Redirects, Website Migration, Local SEO
- Social Media Marketing– Audit, Social Media Strategy, Brand Positioning, Buyer Personas, Competitor Research, Influencer Marketing, Reporting, Analytics
- Conversational Intelligence –Transform Sales by in-house sales team by specific improvements/strategies, Revenue Intelligence Data Insights
Industries
Most –B2B, B2C, Banking, e-commerce, Event Planning, Finance, Food & Beverage, Healthcare, Hospitality, Higher Education, Outdoor, SaaS, Sustainability and environment, Travel and tourism
Lift-Offs
- Free Consultation
- Continued Marketing Support
- Innovation (in action)
- Sales Revenue Intelligence Platforms – Gong.io, Chorus.ai
- Numerous case studies of clients’ success
- Lifting up of community along with otherwise cocooned values-driven businesses
- * Pro Bono Services – Digital Marketing Services at no cost to non-profits
- Supplier Diversity Policy
Clients-Examples
Sapho, Solmate Socks, School House, test.ai, f5, USFoods & many more…
Size of Clients’ Business
All Sizes: Smallest-to-Brands
Global Presence
NO. But, scope of service is International
Accolades
- Top Rated on goodfirms.com
- Certified B Corporation – for sustainably building economy
- Listed in 100 Best Companies in Oregon – 2020
7. iProspect
“Accelerated Growth with Marketing Integration Across Culture, Content, Data”
It is a top company and being part of Dentsu International, the agency is multi-regional and multi-continental with 126 offices in 93 countries.
Its digital marketing services fit into3 key areas, covering many Sectors/Industries.
Services (Broadly Stated)
- Business Intelligence–CRO, Intelligent Content, Voice & Assistant Management
- Marketing Activation – PPC Paid Search, SEO Organic Search, Paid Social, Programmatic Advertising, Affiliate Marketing, Commerce
- Strategy & Planning – Paid Advertising, Communications Planning
Industries
Many – (to name some) Consumer Electronics, Pharmaceutical, Luxury, Education, Automotive, Retail, Technology & Communications, Tourism
Lift-Offs
- Global Company – 8000+ Experts, 145 Markets, 2600+ Clients
- End-to-End Excellence with understanding across multiple segments of people and technology
- Automation in Advertising
- *Sets up the world’s most demanding and iconic brands for growth
- Numerous case studies of clients’ success
- Several Marketing and Media Partners
- At the forefront of Emerging Areas of Advertising
- Insightful on things-to-be in the marketing world – ‘Cookieless World 2023’
Clients-Examples
Budweiser, Elgiganten, Sonos, Under Armour & many more…
Size of Clients’ Business
World’s Brands
Global Presence
YES
Accolades
- iProspect UK – The Most Effective Agency 2019
- iProspect INDIA – 4 Best Digital Marketing Campaigns 2018
- Top Rated on goodfirms.com & many more…
8. Pearl Lemon
“Award- Winning SEO Agency for When Life Gives You…You Know What”
The agency is located in 9 countries of the UK. It has 20+ years of SEO experience and lives out of one passion – SEO.
Its digital marketing services are arranged as 3 main segments and there is no short list of industries or sectors they can serve.
Services (Broadly Stated)
- SEO – Local/Muti-Lang/Mobile SEO, Lead Generation, Link Building, CMS SEO, Ecommerce SEO etc.
- PPC – Remarketing, Retargeting
- Other – App Store Optimization, CRO, Content Creation, Inbound Marketing, Reputation Management, WordPress Speed Optimization, Public Relations (London)
Industries
Many – Banking, Ecommerce, Gambling, Finance, Healthcare, Education, Technology, Music & Entertainment, Fashion & many more…
Lift-Offs
- 25+ Video Case Studies
- 100+ Clients
- Remote Services
- Strategies to generate 183 leads/month, every month with 60-80 Inbound
- Have Achieved Traffic-Doubling in a month
- 200+ Positive Reviews
- Full-Service SEO Agency
- International SEO
- Supplier Diversity Policy
Clients-Examples
Elevano, OAL, SeniorGuidance.org, Astteria (LONDON), Indie Law, Book Like A Boss, Selfie Booth & many more…
Size of Clients’ Business
- All Sizes: Smallest-to-Brands
Global Presence
Pan-UK. But, scope of service is International
Remote Services
YES
Accolades
- Top 10 SEO by Find Best
- Top SEO Services Company of the Year by Manchester Prestige Awards – 2019
- Top Rated on Clutch, Design Rush, Agency Spotter
- Top SEO company in London by The Manifest & many more…
9. WebNet Creatives
“Developing Critical Enterprise Applications” with “Full-Service Digital Solutions”
WebNet Creatives started in the year 2006. The agency is headquartered in New Delhi, INDIA. It is one of the best companies with expertise in digital marketing, as well as software applications’ development for Enterprises.
Its digital marketing services are consolidated into 4 fields, covering numerous Sectors.
Services
- CMS Customization – Content Management Systems (CMS) Development, Third-party Tools Integration in CMS, ERP Application Development
- Website Design – Creatives & Responsive Website Design (for all devices)
- Web Development – E-commerce Solutions, Development across many frameworks, including AngularJS, CodeIgniter, Zend
- Internet Marketing – SEO, CRO, Online Reputation Management
Industries
Many – Ecommerce, Entertainment, Finance, Education, Technology
Lift-Offs
- Free Marketing Proposal. Free Audits
- 755+ Clients; 1755+ Delivered Projects
Clients-Examples
Halliburton, Olympus, HCL, Bauxley Haulage, Look3D, Floral India, FTRI & many more…
Size of Clients’ Business
All Sizes – Non-profits, Small, Enterprises
Global Presence
NO. But, Clientele is all-over the World, including countries like Australia, UK, USA, Sweden, Germany, Kuwait and many others
Accolades
- Top Ranked on Digital Marketing Agency Rankings
- In Top 5 Digital Marketing Agencies in India
- Best Global Full-Service Digital Solutions Agency by CV Magazine (UK) – 2018
10. Uplers
“Outsourcing Digital Marketing with Technical and Creative Expertise”
Born of merger between multiple companies, Uplers was formed in 2019. The agency is located in multiple countries, but serves globally through its remote team.
Its digital marketing services broadly span over 3 categories, covering variety of Sectors.
Services (Broadly Stated)
- Web Development – Backend with HTML5, Angular JS, React JS etc. Frontend with WordPress, HubSpot, WooCommerce etc.
- Digital Marketing – SEO, SEM, Email Marketing, Link Building and more…
- Design – Website Design, Graphics, Content, Landing Pages, Display Banners, Email Templates, Infographics, E-books etc.
Industries
Most – Banking, Ecommerce, Finance, Food & Beverage, Healthcare, Hospitality, Education, Outdoor, Travel & Tourism, Real Estate, Technology & many more…
Lift-Offs
- Free 30 min. Consultation
- 650+ Resources
- Remote Services of Off-shore Teams that can be fully integrated with Clients
- Build a Team for dedicated services or pick a unitary service
- Options available for service engagement based on extent of help required
- Rate/Pricing card available on website per skill level, service level and such
- Technical Expertise with multiple Content Management Systems and Coding
- Numerous case studies of clients’ success
- Marketing, Certified Partner with Bing, Google, Facebook, HubSpot
Clients-Examples
Asana, Zeus Street Geek, Eating Fit, Get Reminded, Slack, Trello, Jira, Oracle, DHL, National Geographic, Ogilvy, Amazon, 21st Century & many more…
Size of Clients’ Business
Absolutely All Sizes: Start-Ups to Biggest Brands
Global Presence
NO. But, scope of service is International
Remote Services
YES. That’s the basis of the company
Accolades
- Top Rated on Clutch and Trust Pilot
- #1 Small IT/ITES Company – 2021
- Content Marketing Awards (CMA) – Silver 2014
- Bureau Veritas Certification
Conclusion
The potential of Digital Marketing is increasing, even as this article goes written and read. There are thousands of Digital Marketing Agencies worldwide and many provide top-notch services.
Even for a fallen business, there is a good chance to flourish, if, willingly, the product or service quality is good. The Digital Space is like a Jungle, for survival. In their own respect, Digital Marketing Agencies and Businesses compete ruthlessly and that brings out the better of their own best.
For Career
Matching the potential of Digital marketing, the potential for Digital marketing has to grow proportionately, and it is! Out of the numerous courses, online and offline, one that trends at #1 is listed here.
Recommended Reads:
- Digital Marketing Courses Institute in India
- Digital Marketing Masters in India
- Digital Marketing Challenges and Opportunities
- Digital Marketing Skills in Demand
- Digital Marketing Courses in Indore
Frequently Asked Questions
Link Building is about having a click-able link of a website or generally, any content, mentioned, listed or hosted on another website or digital media, facilitating direct access to that website or content entity. The familiar term that this is known by is Back-Linking apart from Link Building.
The authority of link building is built by link referrals or hosting by popular, reputed, reliable parties – this is called Authority Linking.
The quality of linking or link building is considered the highest when the linking happens naturally, without any push, such as monetary, from the link owner – this is called Editorial Linking.
Authority Linking that is Editorial is the best form of Link Building.
So, yes, there is a value to link building – the better the quality of linking, the brighter the search rankings on search pages.
Refer to SEMRush Link Building.
With no human intervention, the automatic buying and selling of Ads/Ad-Spaces with real-time bidding constitutes Programmatic Advertising.
Programmatic Advertising makes digital marketing efficient with time, money and energy, and has been giving greater ROI to businesses.
Just a part of the process that it relays ads to targeted customers in real-time each time.
This flow or sequence of Programmatic Advertising can give a practical view of what it is, most simply.
a) Customer/Consumer/User accesses a Website, b) (in the background) Ad/Ad-Space Exchange launches a bidding process with the Advertisers, c) Highest Bidder of the Advertisers gets to display their Ad to the user as they visit the Website or the Digital Platform.
The problem(s) that have arisen from Programmatic Advertising is of control and fraud. The Ads can get displayed on sensitive or inappropriate websites/platforms due to the automatic nature of the process, as the vetting mechanism is either absent or not fool-proof.
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