Table of Contents
Introduction
In the world of gadgets, anything and everything can be done or achieved digitally. So, how does learning digital marketing course make changes in your career? How does taking a simple certification can make simple to drastic changes to your career? Let us have a look at it.,
Firstly, what is Digital Marketing?
Digital marketing refers to advertisements done and delivered through digital channels. In the current decade, anything done digitally reaches a large volume of crowd than many other modes. Digital marketing channels such as search engines, websites, social media, email, and mobile apps are methods by which organizations can market goods, services, and brands. Taking the course of Marketing anything that involves digital media is a digital marketing course.
“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.’”
– Sanjay Dholakia, Former Chief Marketing Officer, Marketo
Marketing a product normally involves two things
- Inbound Marketing
- Digital Marketing
Do you want to master the essential disciplines in digital marketing? Check out the Digital Marketing Specialist course now!
Is Inbound marketing, and digital marketing the same?
Inbound marketing and digital marketing can be confused easily as digital marketing uses the same tool as inbound marketing like email, and online content. They both work towards capturing the customer’s attention either business to business (B2B) or business to customer (B2C) through their ideal methods. But the set goal for both of them from using the tool to their goal to establish a relationship with customers varies.
Digital Marketing evaluates how an individual tool can convert probability. In digital marketing strategy either they plan on using multiple platforms or focus on using a single platform.
Inbound marketing is a universal process. It considers working towards the goal first and then looks up at the tools that are available to determine which tool has vast exposure towards target customers. This marketing provides support, structure, and purpose to digital marketing efforts, making sure that they work towards achieving the goal.
How does learning digital marketing benefit you?
Posting an ad and making it reach customers builds a big brand name for your business. There are multiple ways and options in which marketing can be done. A professional would be able to do the job more correctly.
Careers that can be pursued with digital marketing
Looking up at the current trend of digital marketing the career opportunities in these fields make a lot of difference in your life. Let’s look at the career options for the same
Digital Marketing Manager promotes a product or service to multiple trending tools and increases their sales cost-efficiently.
Search Engine Optimizer helps you making the website or web page show up more on the search engine’s results. Further, they also have to analyze, review and optimize websites using the SEO techniques available online.
Social Media Marketer looks towards establishing the company’s brand name more effectively by designing and executing complete social media strategies for companies in Facebook, Twitter, Instagram, LinkedIn, etc.
Content Marketer solely works in creating interactive, interesting, and readable content will be the major job for content marketers. They can create content in the form of blog articles, videos, email newsletters, social media content, etc.,
Email Marketer, email is still one of the quickest, cost-effective, most powerful mediums used for the business to connect with people. There is statistical proof that email marketing has a higher return than many other marketing modes.
SEM, Search Engine Marketers are responsible for the strategic creation of Ad campaigns, the targets, the budget, and the bidding to make sure that the ads reach the right amount of audience.
Content Creator for AR-VR is one of the industries growing quickly right now. Marketers are looked upon to creating content for both AR and VR, nourishing this skill would be able to give a headstart in the career.
SEO Specialist for Voice Assistants, with the growing need of people using voice assistants nowadays like Google Assistant, Alexa, Cortana, and Bixby, etc., given the current trend, the job of SEO specialist for voice assistants are more in demand and difficult as the voice assistants will pick your business up only if you are in the top rank.
Automation Expert, using an automation tool or software and AI to automate repetitive tasks like email marketing, Ad campaigns, social media marketing, etc.,
Paid Media Specialist, the person taking this position is responsible for bringing up the traffic to your web portals through online advertising platforms like FB, Google, etc. The people with the best mix of creation and an analytical mind are best suitable for this job.
Data Analyst works towards interpreting the data and turning them into information that paves the way towards improving the business, thus affecting the business decisions.
Web Developer takes user experience into account and makes sure that the content, graphics, and navigation provides a positive user experience.
Reasons to learn Digital Marketing
If the above career opportunities were not convincing enough for you to choose digital marketing, the below-mentioned reasons will make you think otherwise.
1. Demand in the Market
In the current year, the demand for digital marketers has become more like social media, and online tools are used more frequently. In such cases, work can be said and done by a professional easier than a layman as they will have the knowledge and accessibility to use the right set of tools.
This means that the companies today are competing with each other to hire digital marketers. So learning the skill that is in-demand in the current market paves way for better-paying jobs with more security.
2. Great Growth
In this prevailing situation, anything and everything that is done digitally will be able to grasp the attention of the crowd not only now but also shortly. According to the current study, the digital industry is growing 10X faster than the offline economy.
Digital Marketing lets companies reach a large amount of audience, scale their business further and generate more revenue. Setting up an online business, running ad campaigns, developing content strategies are important tasks for digital marketing people.
3. Becoming an Entrepreneur
Starting a business is a dream of many people, be it a small scale or a large scale business. If you have studied digital marketing skills thoroughly, starting an online business yourself would be a cakewalk.
For people with the idea of starting a business, learning digital marketing is the best option.
Learning the digital marketing course would reduce the cost of promoting your business, target the right amount of audience, and measure the progress better with the help of this knowledge.
4. Doing the Smart work.
Learning the digital marketing course would provide you the insight on how and when things can be done to reach the designated audience. With this, you would be able to take yourself or your business to the next step.
You would be able to do the smart work as you would already be aware of the things that need to be done like content creation, marketing the products/services, broadcasting the business details, making the product pop up first in the search engines, etc.
5. Versatility of the field
In any field, changing the domain or switching from one field to another would be difficult. While in digital marketing switching from one field to another can be done smoothly and effortlessly without much risk involved.
You can continue the training of your previous domain though you start learning the new role. You are given plenty of choices and ongoing learning opportunities, many skills can be adopted together in different ways.
6. Evolving Digital Market
In this evolving field of digital marketing, the scope of getting the perfect job with a good income in the field of digital marketing is big. Job security is available when it comes to digital marketing as there is no possibility of it going through an emergency shutdown.
This industry is growing at a tremendous speed and also with multiple job opportunities. The requirement for the digital marketer is growing differently in different markets.
7. Staying ahead of the competitors
Making digital marketing an acclimate in your organization is a must. By adopting this, you can stay ahead of your competitors, you will have a head start in anything you do.
A competitor with less or no digital marketing experience would not be complete the process of digital marketing expert when it comes to a competitive situation. Learning the digital marketing course will be able to give you insight into how can things be done for the expert.
8. Certification
Completing the certification course would lead to an increased value in the market. Competition for hiring people with any knowledge of digital marketing is growing day by day. Completing the certification with a reputed institution would only show the difference in your career.
Secondly, you can choose the time within which you can start training. In case if you are working from home or doing a part-time job based on that you can choose the time of your training schedule.
9. Knowing how to drive the traffic to your site
With digital marketing you would be able to know how to drive the traffic to your website, letting the people know about the product/service that you are providing. A person without the knowledge on that would not be able to do the needful for marketing their products/services.
10. High Pay Grade
The pay grade for the digital marketing career is high as you go up the ladder. Freelancer or remote working is possible with digital marketing; you need not be available in-house for working as a digital marketer. Experience and skills pay more, and never forget to show your skills and achievements that earn more rewards and recognitions.
Digital Marketing Manager- 6 lakhs/year as an average
SEO Manager- 4 lakhs to 6 lakhs/ year
SEM/PPC expert- 3 lakhs to 5 lakhs/year
Web Developer/designer- 3 lakhs to 6 lakhs/year
Social Media Manager- 3.5 lakhs to 9 lakhs/year
Content Writer – 3 lakhs to 5 lakhs/year.
Things to expect in Digital Marketing Career
Normally, there are always pros and cons in any career that need to be faced and accepted once you start looking at taking that career path. Let’s look at what to expect in your digital marketing career.
- Companies are majorly looking for people who are skilled in the digital marketing field, so proper planning of certification would lead to good career options in the future.
- Changing the career path is haze-free and will not cause much difference in your career options.
- With the industry evolving on daily basis requirements for people are also increasing, there are still several roles to fill up and the people are less in number for the same.
- Since this industry is one of the growing industries, the possibility of the industry going into an emergency shut down is minimal to now.
- Creativity is an important part of digital marketing, people with more creative ideas are more capable of working in these roles.
- Training yourself anytime and anywhere based on your work schedule or if you are a work from the home employee you can schedule the time based on that
- You can get your skills enhanced more in this field as you get to work with new people with new kinds of jobs and multiple skillsets
- Keeping yourself updated with the current trends and making yourself learn every new course at every point in time can be a pro as well as a con in digital marketing
- There exists a competition always between the people and jobs which causes a high level of competition for the jobs.
- The competition is on a world level making it more difficult to breakthrough
Where can you learn digital marketing?
Digital marketing course is provided in both online and offline mode. The list provided below is a simple idea from whom you can take up the course with.
1. Henry Harvin Education
Henry Harvin education is providing digital marketing courses both online and offline with many added benefits and features.
Digital marketing course – Main takeaways from the course would be the CADM training program which gives you the idea for starting your own business, exposure to verified digital approaches, saving the cost by going digital, etc.
Digital Marketing Internship – Takeaways would be learning the tools and techniques of digital marketing. Then hands-on training on the same with a biweekly evaluation.
Post Graduate Program in Digital Marketing – You can expect to learn how to optimize the website structure, driving relevant web traffic to the site, creating optimized digital content like video, infographics, etc.
Added Benefits with Henry Harvin
- They are having an option called the 9-in-1 program, with a 100% placement guarantee
- Complete access to e-learning portal for 12 months
- Frequent brushup sessions for the next 12 months
- Free access to #AskHenry, Hackathons, and competitions.
- 12 months interactive classroom sessions online
- Gold Membership with access through recorded Videos, Games, Projects, CPDSPe studies.
Check Other Henry Harvin Courses:
Henry Harvin Provides Digital Marketing Course in these Cities:
Mumbai, Bhopal, Bangalore, Hyderabad, Kolkata, Online, Cochin, Agra, Delhi, and Noida
Ranks #1 Amongst Top 5 Most Trending Digital Marketing Courses by India Today, Youth Incorporated.
2. DigiGrad
DigiGrad works towards providing the required training for the digital marketing course.
The courses offered are
Digital Marketing Master Program
Advanced Digital Marketing Master Program
Benefits from the Course
- It is a 3-month online program with 8+ live projects
- The course is provided with a Harvard-style case study style.
- They are providing guaranteed internships with 100% placement assistance.
- You can learn how to acquire customers with targeted campaigns to drive sales for your business
- Skill sets that you can learn are SEO, SEM, Social media marketing, content writing, digital advertising, etc.
- The website provides you a list of websites you can learn
- They are providing a guaranteed internship program with 250+ top brand projects
- Digigrad is giving you an option to go for a fast-track course which enables you to complete the course even sooner.
The fees required from completion of this course is Rs 60,000/-
3. Great Learning
The course by great learning is PG Program in Strategic Digital Marketing
Prerequisites – Holds a Bachelor Degree
Collaboration – Great Lakes Executive Learning
What to expect from the course
- A comprehensive curriculum that helps in building your career in Digital Marketing
- 15+ Hands-on project training on real-world projects, tools, and techniques
- Certification that denotes that you have completed the certification in B-school
- SEO, SEM, social media marketing, affiliate marketing, email writing and more are the tools that are covered.
- A world-class digital marketing faculty who are providing the training
- All major tools required for digital marketing are covered here.
- They are also providing resume-building workshops, career mentorship, access to curated jobs.
4. IMarticus
This institute provides the below mentioned digital marketing courses
Digital Marketing Prodegree
Post Graduate Program in Digital Marketing
Takeaways from the course
- In-class, industry-related projects that give you a real-life experience.
- Certification is provided by digitas in accordance with Publicis Group
- 120 hours of the polished curriculum with practical projects, and in-depth learning.
- Specially selected live websites to work on as your projects, giving you hands-on experience.
- Live industry mentorships are provided that make you placement-ready.
The fee infrastructure is divided into online course Rs 60,000/-, Offline course Rs 80,000/-
5. UpGrad
The courses that UpGrad provide for digital marketing are
Advanced Branding in Digital Branding and Advertising
Advanced Marketing in Digital Marketing and Communication
Prerequisites–2+ Years of experience in executive positions in sales and marketing, copywriting, advertising. Minimum eligibility of bachelor’s degree to enroll for the course.
What to expect from the course
- Registered certification from one of the top B-schools
- MICA provided alumni status
- Supports available 9 Am – 9 PM IST for queries
- Brand Management training
- are provided
- Having links with most reputed organizations
The fee for enrolling for the course is Rs 1,50,000/-
Tools Currently trending in Digital Marketing
In the current year, multiple tools are trending and used for the marketing of the products. Knowing and getting specialization in any one of these tools would make a big difference in your business and career.
Artificial Intelligence – As per the survey, it is estimated that companies and countries using this will have the biggest commercial opportunity as the global GDP is said to increase by up to 14% by the year 2030.
ChatBots – Response platform used by many people across the world as a 24/7 support system. They help save the business income by over $8million per annum by immediate response to the customer online, through real-time chat with website visitors.
Video Marketing – Given the current situation video marketing is one of the most trending methods of marketing used and it is likely to remain the same for the next 5-10 years. About 70% of the consumers when enquired about the brand name said that they have learned about it online brand promotional video. Also, around 52% informed looking at the brand promotional videos makes them secure enough to buy the products.
Augmented and Virtual Reality Marketing – Bring the statistical/unreal environments, something integrating the offer with the reality of the buyer.
Voice Search – Voice search is one of the most used modes nowadays. A complete electrical household can be run with a simple voice search.
‘Alexa’, ‘Ok Google’ and ‘Siri’ are one of the most used voice searches now.
Business must be run and for running the business successfully we require the usage of voice engine optimization which would allow the marketers in letting them know about the target business audience who will be using the keywords more.
Conclusion
Digital marketing is a good career path for people with creative skills and an interest in the marketing field. Choosing a field in digital marketing be it any field would yield better options in the mere future.
Also, creating content, establishing a brand name, making that pop up in the top chart of Google search, or name it any search is not an easy task. Getting an employee trained enough and skilled enough to do is the goal for many companies nowadays.
If you think that you have the potential and capacity then digital marketing would be the best option for you.
Recommended Reads
- Top Digital Marketing Agencies in India
- Best Digital Marketing Courses Online
- Free Marketing Analytics Courses
- Why Digital Marketing is Important for Small Business
- Best Digital Marketing Tools
FAQ
Yes, social media is the most sought, talked and stressbuster channel nowadays, and marketing your brand name in it gives you a proper establishment for your business.
The methods used would be traffic, leads, and customers that are utilizing the website.
Yes, given the current situation and the reach provided for a brand name. Social Media Marketing is a much-needed platform.
Both b2b and b2c require social media marketing for establishing their brand name and business.
Post Graduate Program in Digital Marketing by Henry Harvin®
Ranked #1 Amongst the Top 5 Trending Digital Marketing Course by India Today | Validate your professional skills in the field of Digital Marketing
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