SEO Content Writing vs. SEO Copywriting: Understanding the Difference

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SEO Content Writing. One of the most trending terms nowadays! And you will find this word in your job searches quite often, which gives it that so-called sophisticated look.

At the same time, another phrase that has topped the Google search over SEO content writing is SEO Copywriting. Another trending term! What exactly are these two terms after all? Is it really that difficult how they seem? Are both of them the same or different? And what exactly is this SEO in the first place? Are there any SEO writing courses available on the market?

Well, well…

You will get all your answers in this informative blog… let’s get on a ride…

What Is This SEO Thing After All?

The full form of SEO is Search Engine Optimization. This literally means optimizing your content, so that it appears organically (that is, without paying to the search engine) on the first two pages of the search engine page. This in turn means that they are ranking higher on the keyword search.

to make it easier, just try doing this:

Add your desired keyword in Google search and check which results appear on the first page.

You will observe some results written as ‘Ad’ on top of the website, while others will not have any such thing mentioned.

So, the first category of searches comes under the paid search; whereas the second, which is indexed by the search engine organically or naturally, is known as the ‘Organic Search’!

And another thing which you can observe is that, as you move on to the pages beyond page 2 of the search results, you will notice, that most of the websites are irrelevant to the keyword, you had searched for!

So, this is what is the magic of SEO…. all those websites which appear on the first two pages, are highly optimized for the search engines. Thus the high-ranking results have both, quality content and perfect SEO optimization in them.

Is It Really Important to Optimize Your Web Content?

Yes. If you and your website have to thrive in the competitive world of marketing, you need to be searched by search engines.

And the search engines can find you only when the content on your website has value for the readers/customers/ viewers.

So, even if you have great content, it will be of no use, if it is not backed by powerful search engine optimization.

This is the only way to get noticed and reach up to your desired customers. Please accept the hard truth! Furthermore, no-one goes beyond page three of the Google search ever!!

Even you do it yourself, right?

What Is SEO Content Writing? How to Do It?

Before understanding SEO content writing, let’s first see what is content writing.

Content writing is the process of outlining, drafting, editing, and publishing the information or content. This can be in any form, offline, online, blogs, articles, research papers, white papers, creative writing, and much more!

So, when we say, SEO Content writing, it is just implementing the SEO techniques to the content writing.

Thus, the first and the foremost thing you need for SEO content writing is:

You need to be a fine content writer first, i.e. you should be able to write engaging and valuable content, which is reader-friendly; which becomes possible firstly when you have a tact for it, and secondly when you practice it thoroughly.

Now you have to add your SEO skills to it.

One thing which needs to be kept in mind is that Search Engine Optimization can be done in two ways. That is On-Page Optimization and Off-Page Optimization.

On-Page optimization

Image by Tumisu from Pixabay

It is done by working on your page itself. This can be achieved by doing the following things:

• Writing highly engaging and reader-friendly content

• Adding perfect focus keyword and related keywords and their respective synonyms.
• Getting perfect keyword density.
• Adding a catchy title.
• Having a great introduction and meta-description to attract the visitor’s attention.
• Including your focus keyword in your introduction.
• Adding proper heading tags.
• Including proper images and/or videos to the content with alt attributions.
• Structuring the content properly.
• Adding perfect internal links i.e. inbound links.

Please check-Content writing course in Delhi

Off-Page Optimization

It is done by promoting your content on social media and adding external connections to your content. So this can be achieved by:

• Adding perfect external links i.e. outbound links, which are the links to the other websites.
• Getting the authoritative backlinks, that is links from other websites to yours, for example, a renowned website dedicated to health includes the link for your website which is based on healthcare products. So your website is backlinked by the other website.
• Sharing relevant outbound links, which can help you even earning money by affiliate marketing.
• Sharing your posts, content, on the social media
• Influencer marketing

So by doing all these things, we are trying to fulfill the primary goals of SEO content writing like:

• Enhancing the keyword search ranking of the website
• Increasing the duration of website navigation.
• Getting traffic to the other pages of your website.
• Getting the authoritative back-links to your website which are can even earn for you
• Reprocessing the existing content with internal and external linking.
• Earning through the external backlinks.
• Gaining the prospective subscribers which in turn could be the future customers from today’s visitors.
• Using the analytics for the website and implementing the measures to improve it.

Thus, in summary, we can say that

“SEO Content Writing is specialized for reaching the target audience and driving traffic to our website.“

Also check- Content writing course in Bangalore

What Are the Different Job Roles the SEO Content Writer Can Take Up?

Since you have understood the basics of SEO content writing, you can now check out what exactly an SEO content writer can do?

So the role of SEO content writer includes but is not limited to:

• Creating SEO-optimized blog posts, which are user-friendly too.
• Writing the Local SEO content for the businesses.
• Creating the SEO-optimized services pages.
• Creating the SEO-optimized guest posts i.e. writing anchor text.

• Writing the content for link-building.

• Creating PPC (Pay-Per-Click) landing pages.

• Creating relevant links in the blog article.
• Writing e-books.
• Video script-writing.
• Writing podcasts.

So, remember that the primary responsibility of the SEO content writers is driving the traffic to the website via organic search!

What About SEO Copywriting Then?

Photo by Tobias Dziuba from Pexels

Well! Before understanding the meaning of SEO copywriting, we need to know what is copywriting.

Just try to hum your favorite childhood jingle of a TV commercial… or recollect the latest advertisement which has touched your heart… or try to think about the newsletters your inbox is filled with.. or the brochures you have received from your nearby boutique…

Yes! You guess it right!

All of these come under copywriting. Various forms though.

So, as per Wikipedia:

Copywriting is the act or occupation of writing the text for the purpose of advertising or other forms of marketing.

The product of copywriting is known as the or ‘sales copy’ or just the ‘copy’ and it is a form of content whose aim is to enhance the brand identity, to finally influence people to take a specific action, which is expected as the customer buying that particular product.

The most important thing to remember is that A successful copywriter is always a good seller!

So, What Are the Primary Job Roles of a Copywriter?

• Creating brochures
• Catalogs
• Magazine
• Newsletters
• Billboards
• Brochures
• lyrics of Jingles
• Newspaper advertisements
• Scripts for Radio or TV commercials
• Taglines
• Social media posts
• Mails
• Various other forms of marketing communications

Now, when I say SEO Copywriting:

SEO copywriting is creating a captivating and valuable copy by targeting the relevant keywords and using other SEO techniques so that people are persuaded to purchase the product. Thus, their end goal is the conversion of the subscribers or visitors to the customers!

So, in other words, SEO copywriting is a process of creating a sales copy by stimulating the search engines to index you which will attract the traffic ad which in turn increases the sale of your brand/ product using an influential call-to-action.

Please check– Copywriting course in Hyderabad

Are SEO Content Writing and SEO Copywriting Different From Each Other?

Somewhat…

Let’s try to correlate it…

It’s like you can present a cupcake or a muffin or a banana cake for a high tea; but when it comes to Christmas, you need to have a plum cake; and when you want it for your birthday, has to be a birthday cake, with all tho creamy layers and all the decor, so that you have it first with your eyes!

That’s it!

So, your SEO content writing is like the tea cakes, they will engage you, but the SEO copy is like a birthday cake, which makes you have it immediately!

But, still, the thin line of demarcation between SEO Content writing and SEO copywriting lies in their purposes.

SEO content writing increases the flow of organic traffic to your website; whereas, SEO copywriting not only does this but also converts this traffic into the purchase, using the relevant keywords tactfully and creatively!

You will literally find many contradictory statements about both forms. According to many authors, both are one and the same, as SEO copywriting involves more SEO content writing than copywriting.

And whenever one has to increase his website’s sales, they have to hire an SEO copywriter specialized in a particular niche, like SEO Copywriters for Instagram marketing copy, for Facebook copy, for newsletters, so and so forth!

Also check- Copywriting course in Pune

What Does the Job of an SEO Copywriter Involve?

The SEO copywriter can do the following jobs perfectly:

They typically handle content like:

• Instagram advertisements
• Creating Facebook ads
• Writing the Sales pages
• Writing the Billboard advertisements
• Making the Google Advertisements
• Creating the Newspaper commercials
• Creating the Social media posts
• Writing the Product descriptions
• Creating the landing pages
• Creating the Call-to-action buttons
• Brand messaging
• On-site navigation copy
• Renewing the website as a whole for SEO and Google ranking
• Writing white papers
• E-mail campaigns
• Print marketing materials

Tips to the SEO Copywriting

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As the difference between the three types of writings, i.e. copywriting, SEO content writing, SEO copywriting, is quite clear now, let’s see some tips to be a successful SEO copywriter:

• Do thorough background research for your desired topic.
• Make a rough draft of your content i.e. add the pointers.
• Research your keywords. Google keyword planner and SEMrush are the best for searching the keywords. The only drawback of SEMrush is that it gives you only limited access to the number of keywords, unlike Google Keyword planner.
• Make use of great longtail keywords, which can fetch more traffic to your website.
• Create reader-friendly content and that will add value to the readers.
• But make sure that you are not overstuffing your content with the keywords.
• Use catchy headline and topic titles.
• Use the heading tags correctly.
• Write perfect meta-descriptions.
• Create the correct hook, for attracting customers and that too at the correct time, i.e. not too late in the blog.
• The other traditional copywriting ways to capture the reader’s attention and make them stay on your website is the following things:

• You can also use inspiring and persuasive language like:ecrets to save money!

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• All in all, you need to conduct thorough market research, write a copy that echoes the customers’ voice, and a perfect call to action that brings the customers to your website/ product, these are the keys to becoming a successful copywriter.

Where can I learn SEO Content Writing and SEO Copywriting?

If you are a person who loves playing with words, and at the same time wants to accept challenges as making a product a hit, then you can bat freely in the fields of SEO content writing and SEO content writing.

And if you wish to learn them, you need to take up a relevant certification for the same!

There are many good Content Writing courses out there.

Not only you can learn the basic content writing course, but depending upon your further choice of content writing, you can join the advanced courses like Technical writing, Medical content writing, Instructional designing, Creative writing, etc.

If you think that the job profile of an SEO copywriter or SEO content writer seems is a perfect fit for you, then surely take up a good content writing or copywriting course.

What are the Best Courses for Content Writing?

There are many offline as well as online courses for Content writing.

I have listed the three best of the online content writing courses here for your reference:

1. Content Writing Course by Henry Harvin:

This is one of the best content writing courses amongst many courses available currently.

The key benefits include the best in the industry trainers, constant support from the relationship managers, different forms of assignments, learning about 30+ content types, lifetime access to LMS, guaranteed internship and job support, and a chance to publish your content on the best platforms.

Visit the website to get into more details here.

2. Content Writing Course by IIMSkills:

This is another best online content writing course available in the market.

They provide you with the best skills needed for a successful content writer, lifetime access to LMS, guaranteed internship, and a chance to write on some renowned platforms.

3. Ninja Writing: Writing Skills, copywriting & Content Writing by Udemy:

This is a beginner-level course present on Udemy that helps in learning writing, copywriting, and content writing skills. Another best thing is that it is quite affordable!

You can get the details here: https://rb.gy/gjgsjq

You might be interested in finding more such courses. So, keep reading.

You can compare the two best courses.

Takeaways

• SEO is the must-have in today’s digital-based world.
• SEO content writing is basic know-how to reach readers/ viewers.
• The essential quality of an SEO content writer is to have easy-to-understand language and skills to optimize the content for ranking the keyword search result.
• On the other hand, SEO Copywriting is more focused on the sale of the product/ conversion.
• Thus, the SEO copywriter needs to have skills, in writing, SEO as well as selling!
• One should be aware when they should hire an SEO content writer or SEO copywriter.
• If you are really keen on implementing these things to your website, then you can learn them easily. There are many good courses available online and offline both for content writing and copywriting.

So keep learning and spreading the joy!! We will meet soon with another insightful article!

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