Table of Contents
Introduction
Digital marketing Course is an element of marketing that requires internet and online based digital technologies such as computers, phones, and other digital media and platforms to promote products and services.
It started developing during the 1990s and 2000s, which changed the way brands and businesses use technology for marketing. As digital platforms entered into the market, people have started using digital devices instead of visiting physical shops.
Digital marketing campaigns have become widespread, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.
The Digital Marketing Institute was founded in 2008 to tackle the growing digital skills shortage and help people to up-skill, retrain and kick-start their digital marketing career. Today the Digital Marketing Institute is the global certification standard in Digital Marketing Course.
Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.
Studying Abroad during your university education has advantages on several fronts. It is a bold decision – one that involves leaving your home and stepping into unfamiliar territory, but your personal growth and the experience of living internationally will open more doors than you can possibly imagine.
Whether you want to go abroad for your university studies to pursue a particular field or if you would like to see a different part of the world, studying abroad at the school that meets your criteria and supports your strengths will be a life-changing experience that will open your mind and give you an edge when you enter the workforce.
Click here to refer to complete guidelines on studying abroad, USA.
Now moving forward, let’s discuss some of the Universities which offers Digital Marketing courses in the USA:
1. Henry Harvin Education
Course Name – Certified Agile Digital Marketer with the CADM
How does the CADM Training Program help?
- The Certified Agile Digital Marketer(CADM) training program by Henry Harvin Marketing Academy is a well-structured Digital Marketing Course to help aspirants reach their career goals in the Digital-driven technological world and earn a handsome package thereby elevating a good career growth.
- Learn DIGITAL MARKETING tactics with our CADM Training Program and augment the in-demand skills & relevant knowledge to make yourself ascend up the hierarchy as well as stand out among other competitors.
- With the CADM certification program, you can expand your own business, build a career in the hot marketing industry, or can assist clients to increase their business.
Benefits from the Course :
- 32-Hours Online Training: A virtual tour on digital marketing strategies, tips, benefits, as well as implications and monetizing grasped skills.
- 7 certifications: Get certified from Henry Harvin Marketing Academy (as Certified Agile Digital Marketer (CADM)), Google (with Adwords Fundamental, Search Advertising, Display Advertising, Mobile Sites & Video Advertising certifications), and Facebook (Facebook Marketing).
- 1-Yr Membership of Henry Harvin Marketing Academy
- Free Monthly Brush-up Sessions
- Study Material
- Access to the Learning Management System (LMS)
- Recorded Videos of the Session.
- 100% Placement, Internship and Project Support exclusively entitled for Digital Marketing Professionals.
- Hallmark of CADM next to your name. For Ex: Karan Singh (CADM).
- Excellent marketing knowledge about all social media platforms.
- Opportunity to work with renowned companies.
Henry Harvin Provides Digital Marketing Course in these Cities
Ranks #1 Amongst Top 5 Most Trending Digital Marketing Courses by Higher Education
2. MIT Sloan School of Management (Get Smarter)
Course Name – Digital Marketing Analytics Online Short
- Location – Cambridge, USA
- Duration – 6 weeks
- Study Type – Online
- Pace – Part-time
- All Languages – English
The MIT Sloan School of Management emphasizes innovative research that enhances management practice. Its focus on action learning means that students are able to apply concepts learned in the classroom to real-world business settings.
New digital technologies have led to an increase in the amount of information we are able to store, access, and analyze. An abundance of valuable data means that businesses have the opportunity to update the way they measure, plan, and implement their marketing activity.
On completion of this course, you’ll walk away with:
- The ability to examine how digital channels can be leveraged to optimize marketing spends.
- The skills to analyze the performance of a marketing campaign using digital marketing analytics tools.
- The knowledge to recommend ROI-optimization strategies for digital marketing campaigns.
- An understanding of the application of machine learning and artificial intelligence for digital marketing.
3. Yale School of Management
Course Name – Digital Marketing: A Strategic Perspective Online Short Course
- Location – New Haven, USA
- Duration – 8 weeks
- Study Type – Online
- Pace – Part-time
- All Languages – English
The Yale School of Management Executive Education is dedicated to educating leaders for business and society. Through its integrated curriculum, close ties to Yale University, and active connection to the Global Network for Advanced Management, participants are ensured to acquire crucial technical skills and develop a genuine understanding of an increasingly complex global context.
You’ll walk away with
- The ability to investigate opportunities to create and capture value throughout the customer journey.
- An understanding of how value can be extracted from data, and insight into key digital marketing tools that can help inform evidence-based business decisions.
- The knowledge needed to maximize value from owned media via search engine optimization (SEO), social media marketing, and paid media strategies.
- A certificate of participation from the Yale School of Management Executive Education, formalizing your essential digital marketing skills and knowledge.
4. Eruditus Executive Education
Course Name – Kellogg Digital Transformation Program
- Location – Evanston, USA
- Duration – Contact school
- Study Type – Online & Campus Combined; Campus; Online
- Pace – Part-time
- All Languages – English
Eruditus Executive Education’s broad portfolio of customized and open programs delivered in India, Singapore, Dubai and other global locations offer the frameworks needed to face challenges today and tomorrow. Lead by alumni of INSEAD and Harvard, and supported by program experts from the world over, the programs are designed and conducted in alliance with global leading business schools.
Alumni Benefits
Upon completing the Kellogg Digital Transformation Program, you will join an elite network of 60,000 alumni, spanning 122 countries.
- Access to over 35 Kellogg international alumni clubs
- Regular career and professional development tools via the Our Northwestern website network
- Kellogg branded email account and listing in alumni directory
- 30% discount is on ALL Executive Education programs, including online
- Invitations to attend Kellogg-sponsored conferences on relevant issues in management.
5. DMAC (Digital Marketing Academy)
Course Name – Facebook & Instagram Marketing – Crash Course – 10 Hours Online
- Location – Toronto, Canada, New York, USA, San Francisco, USA
- Duration – 10 Hours
- Study Type – Online
- Pace – Part-time
- All Languages – English
Our online course was created by Digital and Social Media Marketing experts who work day to day in Digital Marketing agencies who are mandated to keep up with the most recent Digital Marketing best practices and industry updates. The course was created to provide a practical overview along with detailed strategy and implementation insight. This course is not about theory but about the real-world application.
At your DMAC, we set out to create a comprehensive online learning experience that will enable anyone completing our course to work in the Digital & Social Media Marketing field immediately upon completion. Our philosophy stems from the belief that online education is an “education without borders” and one should be able to learn what they want, how they want and when they want.
What Social Media Marketing Competencies Will You Gain?
- Create and manage effective Social Media campaigns on Facebook and Instagram.
- Define the key aspects of a compelling Facebook & Instagram campaign which generates online traffic.
- Use Facebook & Instagram to promote and advertise your business in a measurable way.
- Leverage the power of Facebook & Instagram for your business.
6. AMLOTUS Language & Professional School
Course Name – iBT TOEFL Prep Program
- Location – New York, USA
- Study Type – Campus
- Pace – Part-time
- All Languages – English
We are delighted to welcome you to Amlotus English Language School in New York! Amlotus was founded in 2011, and has been in continuous operation since that date. During this time, we have had many students enrolled in our programs, “General ESL, Business English, Academic ESL, iBT TOEFL, Elective Courses (American Culture, Current Events in the world), TESOL Certificate Program”. Our former students have reported that they were extremely satisfied with our services. Check our reviews “amlotus” in Google. We offer full service for Overseas Students, Change of Status Students, Transfer Students to study in USA.
7. UC Berkeley Global: Study-Abroad Opportunities
Course Name – Digital Marketing 8-Week Certificate Program
- Location – Berkeley, USA
- Duration – 8 weeks
- Study Type – Online & Campus
- Pace – Full-time
- All Languages – English
UC Berkeley Extension is an academic department within UC Berkeley and is located just a few blocks away from the main campus. This department offers short-term programming for international students who want to study at Berkeley. We do not offer degrees. Instead, after you complete your studies with us, you’ll receive a certificate of completion, a transcript and the opportunity to transfer academic credits to your home university. For those of you who are working professionals, our programs will provide you with in-depth skills and learning that you can apply to your current position or a new job in the workplace.
Benefits from the Course
- Learn Live Online – Access classroom-style interactive learning from anywhere in the world! Attend scheduled online sessions with your instructor and classmates in addition to completing your coursework.
- Intensive Curriculum – Attend 3 hours of classes and workshops each day, Monday–Friday. Earn 8 academic credits (120 hours of instruction total).
- Real-World Experience – Work on an Applied Study Project to solve marketing challenges in a real business case with your group.
- Academic Excellence – Learn at a top-ranked global public university.
- Capstone Project – Build your portfolio with a real-world capstone project that you complete as you progress through the course.
8. North Dakota State University
Course Name – Graduate Certificate – Digital Marketing and Innovation
- Location – Fargo, USA
- Duration – 9 months
- Study Type – Online
- Pace – Full-time
- All Languages – English
NDSU excels in areas of innovative and technology-driven research, with more than $153 million in annual research expenditures as reported in the National Science Foundation’s Higher Education Research and Development Survey. NDSU has been listed in the Top 100 public research universities in the United States for research and development in agricultural sciences, psychology, and social sciences, based on reported research expenditures.
9. BrainStation
Course Name – Digital Marketing
- Location – New York, USA, Toronto, Canada, Vancouver, Canada
- Duration – 5-10 Weeks
- Study Type – Online & Campus
- Pace – Part -time
- All Languages – English
What You’ll Learn
- Brand Strategy – By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you’re selecting the right channels and messaging for your brand.
- Search Marketing – Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google Ads, and performing site audits to improve SEO.
- Social Media – Leverage both organic and paid channels to get your brand’s message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.
- Email Marketing – Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.
- Analytics – Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key digital marketing skills and tools, including Google Analytics, to better understand your marketing performance.
Master Digital Marketing Tools
- Google Ads
- Google Analytics
- Google Search Console
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world’s leading subject matter experts and professionals.
BrainStation is the global leader in digital skills training, empowering students and professionals to succeed in the digital age. Established in 2012, BrainStation has worked with over 500 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 100,000 professionals and some of the largest corporations in the world.
10. Rutgers University
Course Name – “Mini-MBA” in Digital Marketing
- Location – University in Newark, New Jersey, USA
- Duration – 12-week
- Study Type – Online & Campus
- Pace – Part -time
- All Languages – English
Rutgers offers a 12-week in-person and online “Mini-MBA” in Digital Marketing for those wishing to continue their education outside of traditional higher education. This program provides an excellent overall view of digital marketing and content creation.
Rutgers–Newark is one of three regional campuses of Rutgers University, New Jersey’s State University. It is located in Newark. Rutgers, founded in 1766 in New Brunswick, is the eighth-oldest college in the United States and a member of the Association of American Universities
Below are some major reasons for studying abroad:
1. Study abroad to explore a new culture
Moving to a new country to study is different than traveling there on vacation. Rather than getting a simple snapshot of the culture, you are surrounded by it. Seeing the world through an open-minded perspective makes you a culturally aware global citizen, and that is a passport that will benefit you wherever you go.
2. Become more independent while studying in a foreign country
Leaving your home encourages you to become independent very quickly. As you study in a completely new environment, you become more independent faster and you learn to enjoy the excitement of knowing that you are in control of your life.
3. Build a network of friends from around the world
One of the most obvious reasons to study abroad is to meet people from different places. Creating an international circle of friends is a huge benefit of studying abroad – imagine having friends both in your home country and in the country you attend university. And these friends will forever be part of your most cherished memories from your time abroad.
4. Stand out to future employers with your academic experience abroad
When you study abroad, you enhance your CV and gain a global perspective that will impress your future employers. These are all things employers look for in job candidates, and they are all things you will get in addition to a bachelor’s or master’s education abroad.
5. Improve your English skills no matter what you study abroad
When you study abroad in the US, Canada, the UK, Ireland or the UAE, you are surrounded by English. Not only are your classes conducted in English, but you use English in your free time when you meet with friends and take part in activities on campus. Whether you study engineering, mathematics, political science or theater, your English skills will improve until you are fluent and your advanced multi-lingual skills will strengthen your CV.
Understanding how new media technologies work is one part of a successful digital marketer’s strategy. Expertise in using these new forms to drive consumer behavior is also key. Focuses may include social media, digital radio and television, mobile marketing and other channels.
Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.
The USA remains the world’s most popular destination for international students. Universities in the US dominate the world rankings and the country also offers a wide variety of exciting study locations. State university systems are partially subsidized by state governments, and may have many campuses spread around the state, with hundreds of thousands of students.
Living Expenses
Estimated living cost for the US is around $10000 to $12000 per year, which averages around $700 to $1000 per month. This includes your accommodation costs, room, and board, food, travel, textbooks, weather appropriate clothing and entertainment expenses as well.
Here is a range of costs that have been considered while estimating the living expenses-
- Books and study material costs around $500 to $1000 per year
- Travel costs within the US will be from $300 to $700
- Accommodation will cost between $5000 and $7500 per year
- For living off campus, the cost of renting an apartment will be between $300 and $600 a month but could be higher depending on the location of the school.
- Meals should cost around $2500 a year if you do not eat out too many times
- Shopping for clothes will cost more than $500 annually if you are in a cold country
- Personal and variable expenses will be around $2000 per year.
Additional Costs
Students should be able to meet the following costs when they are studying in the US. Costs may increase by about 5to7% per year due to inflation and external factors.
- Travel expenses between India and US during vacation time
- Large purchases, such as PC, furniture, or even a rental car etc.
- Medical expenses not covered by health insurance, e.g. dental care, eye care, cosmetic treatments
- Additional summer expenses – room and board, grocery costs for the summer months you stay on in the US when classes are not being held
- Additional expenses such as off-campus transportation
- Entertainment, social outings, weekend trips.
FAQ’s
1. Anyone responsible for developing or implementing your organization’s online strategy:
2. Professionals who need to understand Digital Marketing or get more out of their Digital channels
3. Marketers who want to fast-track their career or improve their position in the market-place
4. Small business owners who need to maximize online channels for growing their business
5. Students who want to up skill in Digital Marketing
1. Helps you become a better online writer: When you understand the market and your ideal audience, you can better craft your writing to target the right person. A digital marketing course can help you know your crowd on a deeper level.
2. Betters your marketing skills: The field of marketing is changing every day, so setting aside time to study the latest updates and trends will help to modernize your overall marketing game. You may learn new ways of connecting with followers that you hadn’t thought of before or unique tricks that help you reach your ideal customer.
3. Teaches the newest innovations: Digital marketing is changing at lightning speed, and you need to keep up. A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning.
4. Offers the right pace for you: Whether you want an online or in-person course, you can choose the best option that fits your timeframe. Maybe you only have a few hours, or perhaps a couple of years, to devote to increasing your skills, but you’re sure to find the right digital marketing course for your lifestyle.
5. Builds your resume: Many courses give you a certificate upon completion or even a degree. These badges should help you to ramp up your resume or CV Portfolio. The class you choose should be an area of study you want to display proudly.
To decide which digital marketing course to take, you need to consider several factors. You’ll want to think about your budget, the preferred topic and skill level, how much time you can commit each week and for how long, as well as whether you prefer an online or in-classroom format.
1. Budget: As with most things, first and foremost is money. Before deciding on a course, calculate how much you can allot to a digital marketing course. If you have some capital to invest in training, you’ll have many options — from degree to certificate to individual programs. On the other hand, if you would prefer to spend only time rather than cash, you’ll still have several great choices for free digital marketing courses that can help you gain an edge over the competition.
2. Topic: Some courses on digital marketing cover a general overview of the field, but others focus on specific topics. You can choose a course narrowed in on content marketing, SEO marketing, analytics, digital media, and more, or go for a more generalized choice. To ensure you choose the right class for your needs, read the course descriptions carefully before applying.
3. Skill level: Some digital marketing courses provide beginner-level information, which won’t be super helpful for you. Make sure the class you choose targets professionals who have been in the field for a while. You want a descriptive course that will teach you something new rather than reiterating facts you already know.
4. Time commitment: Ask yourself how many hours per week you have to put toward this coursework. If you have a couple of spare hours consistently, you might consider a longer program, like a multi-week certification or a degree program. However, if you only have a few hours total to dedicate toward learning more about digital marketing, you might consider a free course or an individual course
5. Duration: Figure out how many days, weeks, or months you want to devote to enhancing your digital marketing skills. If you prefer a quick rundown of new trends and innovations, you might want to go for a one-off individual course or a free online course that you can peruse at your own pace. On the other hand, if you’d like a course that will get into the nitty-gritty and teach you everything you need to know on a digital marketing topic, you might choose a degree or certificate program.
6. Format: Digital marketing courses are taught in two ways: in-person or online. You’ll need to decide whether the perfect class is worth transplanting your life to another city for up to several years or if you would prefer to stick with the options you can complete from the comfort of home. If so, you’re in luck — many of the best digital marketing courses are taught 100% online. Also, some institutions provide the flexibility to either come to class or take the course online.
Free courses
A free digital marketing course requires no capital to register. These are usually online so that you can complete them on your timeline. You won’t typically receive a certification, but there’s no reason you can’t add the course to your resume. These courses are quick to complete, but usually are more focused on beginner marketers and might not give you the deep dive into a topic that paid classes will.
If you’re looking into a digital marketing course, it might seem tricky to decide which type of course you want. Here’s a breakdown of the different kinds of courses that are on the market to help you with your decision.
1. Degree programs
A degree program is what it sounds like — you end up with a degree after several years of study. Many of these programs are taught online through well-known universities, so they may not require relocation. However, you will need to make a long-term commitment to bring in a master’s or another degree at the end of the course of study. Typically, a specialized degree enhances your resume incredibly. These are the most expensive option and usually bill per credit hour.
2. Certification programs
A digital marketing certification program is typically shorter than a degree program and allows you to gain a certificate from an accredited institution or university. You do a deep dive into a topic and come out with plenty of knowledge you can take back to work. A certificate can also enhance your resume and provide proof to current or future employers that you have enough experience with a specific digital marketing topic to do the work well. Also, you’ll pay less for a certificate than a full degree.
3. Individual courses
Universities, companies and associations often offer stand-alone digital marketing courses. These can give you insight into new digital marketing trends and act as a refresher when you are feeling overwhelmed or stagnant in your career. This type of marketing course is perfect for individuals seeking a shorter and less time-intensive commitment. Often, you can complete these courses at your own pace, as well, but they do usually require payment. You also can find one-off courses or sessions at most marketing conferences.
Post Graduate Program in Digital Marketing by Henry Harvin®
Ranked #1 Amongst the Top 5 Trending Digital Marketing Course by India Today | Validate your professional skills in the field of Digital Marketing
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