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Marketers need to build digital relationships and reputation before closing a sale.ā€ ā€“Chris Brogan, Chief Executive Officer of Owner Media Group

Do you want to learn about Marketing Analytics? best masters in marketing analytics is an awesome course! A blend of Marketing and Analytics can help you reach great heights in your career! Donā€™t miss out on this course!

Best masters in marketing analytics courses in the USA can give your career a great boost and it will help you to stand out from the rest of the working professionals. The courses provided in this country are quite detailed and will help you gain immense practical experience in the field of Marketing Analytics Masters Usa.

Marketing Analytics consists of the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. It is completed by measuring the performance such as blog, social media, and channel communication. 

It is the practice of managing metrics data to ascertain the ROI of marketing efforts such as a call to action, channel performance, and leadership to discover opportunities for improvement.

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Before We jump to the Marketing Analytics Course provided in the USA, We will first understand what is best marketing analytics masters programs and What are its benefits.

What is Analytics?

Analytics uses data and math to answer business questions, identify relationships, forecast uncertain results, and automate decisions. This vast area of computer science is used to identify concrete patterns in data and to discover new insights based on applied mathematics, statistics, predictive modeling, and machine learning techniques. 

What is Marketing Analytics?

Marketing Analytics is the practice of managing and studying metrics data to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement. By tracking and reporting on business performance data, diagnostic metrics, and leading indicator metrics, marketers will be able to provide answers to the analytics questions that are most vital to their stakeholders.

Marketing Analytics-USA logo

What is a Marketing Analytics Course?

This course helps you to gain information about Marketing and Analytics. Analytics plays an important role in tracking the progress of Marketing Campaigns. Mastering the field of best marketing analytics masters programs can help you to improve the Marketing Campaigns of your organization and bring profits to your organization eventually.

What are the Benefits of Marketing Analytics Course?

Learning best marketing analytics masters programs has several benefits which include:

  • See the big picture of marketing trends
  • Identify which programs work and why
  • Monitor trends for a given period and overtime
  • Understand the ROI of each program thoroughly
  • Forecast results.

The top 10 Marketing Analytics Courses in the USA are as follows:

1. Henry Harvin Education – Best Marketing Analytics Course in the USA

Henry Harvin Contact No: +91 9891953953 | Chat on WhatsApp with Henry Harvin

Henry Harvin logo

Henry Harvin is one of the renowned institutes for master’s in marketing analytics top universities. It gives you the best platform to deal with the critical problems of marketing and face the challenges. 

Henry Harvin offers 32 hours of training, 24 hours of brush-up sessions, and 50 hours of E-learning access in best marketing analytics masters programs. You will get certified marketing analytics practitioner certification after completing the course. 

Certification in best marketing analytics masters programs masters usa from Henry Harvin adds value in your resume.

 Industry-experienced trainers can hone their skills in the best marketing analytics masters programs through experiential teaching.

You will get 1-year membership of Henry Harvinā€™s best marketing analytics masters programs and avail the following advantages.

  • You will get E-learning access that includes recorded sessions, PPT presentations, and case studies that will elevate your prowess.
  • Internships boost up the learning curve to perceive the practical experience.
  • Henry Harvin provides job opportunities regularly by mail.
  • Henry Harvin incorporates interview skills in the mind of learners.
  • You can get novel ideas for solving problems of marketing with Henry Harvin.
  • You can evolve goal-oriented business strategies with trained facilitators.
  • You can comprehend analytics-based financial decision-making to drive a company’s ROI.

The above benefits can make you the best marketing analytics practitioner.

The fascinating segment of Henry Harvin is that you can elevate your knowledge by hands-on experience. You can get insights from different industries’ practices.

You can wield python and advanced analytics as a marketing practitioner.  You can explore, and analyze the problems of the best marketing analytics masters programs in masters usa and solve problems with the trainers. 

You can get ideas for financial analysis like stock market prediction and ETF trends. You get an in-depth knowledge of website trend analysis. You can get multidomain ideas for the best marketing analytics masters programs with Henry Harvin.

Henry Harvin propped up several tactics of marketing to expedite your prowess in the marketing segment. You can become compatible with the progressive world by comprehending new concepts of marketing with Henry Harvin.

masters in best marketing analytics masters programs at top universities are in demand. By acquiring the knowledge of marketing analytics, you can reach the pinnacle of your career.

Henry Harvin gives you the best way to move in an exotic journey of the best marketing analytics masters programs.

Henry Harvin Marketing Analytics Course fees :

https://www.henryharvin.com/schedule/marketing-analytics-course-with-r

Cities in India where Henry Harvin Marketing Analytics Course is Provided:

BangaloreHyderabadPuneKolkataDelhiChennaiAhmedabadIndore

Other Henry Harvin Courses:

Data Science CourseTableau CourseBusiness Accounting & Taxation CourseFinancial Analytics Course, best masters in marketing analytics USA  Course

Also Check the Review of Henry Harvin masters in marketing analytics top universities

Check Henry Harvin Student Reviews :

1. Priyanka Singh
Rated 5 out of 5 stars

It was a great learning experience with Henry Harvin. Being a new to this stream, I got to know many new things. My tutor (Priyanka Bhasin) was very nice with the students and in short span of time she builds a good relationship with all the students of the batch. We never hesitate in asking any silly questions or doubts. She was always ready to clear all our doubts. Thank You.

2. Harshita Jain 
Rated 5 out of 5 stars

This is my first training program in Henry Harvins and my experience till now has been great. My trainer Amrish Sharma explains the concept with utmost clarity and live examples. He Clarifies every student’s quire and makes the concept understandable. Thank you

3. Dinesh kumar Yawale
Rated 5 out of 5 stars

Sunil Agarwal Sir is a great teacher I always enjoy and learn a lot from him thanks a lot

2. Illinois Institute of Technology – Marketing Analytics Institution in Dubai

Contact No: 312.567.3000

Illinois Institute of Technology - Marketing Analytics- USA logo

Course Description:

  • Data has been called the oil of the digital era. Businesses are collecting ever-increasing volumes of consumer data and customer actions, and technology, like social media, is dramatically altering the way businesses communicate and engage their consumers. The rush to exploit this valuable resource generated a demand for marketing analysts.
  • The Master’s degree in Marketing Analytics offers a course that is fine-tuned to the needs of the industry, with an emphasis on improving students’ expertise and skills in business, analytical methods and technology. Marketing Analytics Certificate will be given after the completion of the  masters in best masters in marketing analytics usa
  • Chicago’s Stuart School of Business, a growing center of tech business, provides access to hands-on learning through internships and networking to help students start their careers.
  • This is a STEM-designated course, and international graduates of the course are eligible to apply for an extension for Optional Practical Training.
  • Students can choose from the following concentrations:
    • Marketing Analytics concentration
    • Marketing communication concentration 

Entry Requirements:

Specifications Description
Class 12th No specific cutoff mentioned
Bachelors 3.0 GPA Applicant must have passed a four-year bachelor’s degree or equivalent with a minimum cumulative undergraduate GPA of 3.0 on a 4.0 scale
Exams TOEFL: 85
With a minimum section score of 20
IELTS: 7
PTE: 63

With a minimum section score of 53
GRE: 298
GMAT: 500
Additional info During the admission process, Illinois Tech waives TOEFL or IELTS requirements if the applicants:
First or native language is English
Earned a degree from an English-speaking college and attended the school for at least two years.
Schoolā€™s official medium of instruction is in English, per transcripts
Entry Requirements

The Curriculum of the course:

  • BUS 510-Fundamentals of Innovative Bus
  • BUS 550-Business Statistics
  • BUS 590-Business Strategy Capstone Pro
  • MAX 501-Digital Marketing
  • MAX 502-Analytics for Decision Making
  • MAX 503 -Marketing Research & Engg
  • MAX 504-Marketing Strategy
  • MAX 505-Strategic Marketing Management.

MARKETING ANALYTICS CONCENTRATION

  • MAX 52- Qualitative Research Methods
  • MAX 522-Predictive Analytics
  • MAX 523-Social Media Marketing Analytics

MARKETING COMMUNICATION CONCENTRATION 

  • MAX 511 -Integrated Marketing Communication Strategy
  • MAX 512 -Customer Touch Points
  • MAX 513 -Managing Sustainable Brands
  • MAX 514-Customer Relationship Management
  • MAX 515-Database and Direct Marketing
  • MAX 516-Social Media Marketing Strategy

Course Fees And Duration :

Duration of the course: 1.5-2 years

Cost of the course: INR 24,55,933

Website Link : https://www.iit.edu/

3. Simon Business School, University of Rochester

Contact No : +1 585-275-3533

 Simon Business School- University Of Rochester- Marketing Analytics Course- USA logo
  • It was established in 1958 with its campus located in Rochester, New York, US. 
  • The school houses more than a thousand students admitted to various degree courses.
  • The school supports many student organisations. Some of them are Latin American Student Organization of Simon (LASOS), Simon Association of Women MBAs (SAMBA), Simon National Black MBA Association, Simon Partners, Simon United, VISION. They are responsible for the operation of various student growth activities.

Duration of the course:  1 year

Cost of the course: USD 67,250

Features of the course:

  • Simonā€™s economic and data-driven approach will help you discover how the power of information can take the guesswork out of marketing.
  • Their professional faculty and rigorous curriculum will teach you to understand, analyze and communicate big data, and you’ll be trained for a career in marketing, marketing, pricing, business intelligence and analysis, or sales management.
  • Their MS in best masters in marketing analytics can be completed through an accelerated non-internship track or expanded to include the option to complete an internship.
  • Students who want to continue their course beyond the internship will be able to apply for an internship but will not be guaranteed a placement. Also, this STEM-designated course qualifies eligible graduates on student visas for an optional practical training (OPT) extension, allowing them to remain in the country for an additional 24 months.
  • The STEM designation is also an indication of the quality and rigour of the course, which are factors of significant importance to students and recruiters alike.
  • Marketing Analytics certificate will be given after the completion of the Masters in marketing analytics usa The Curriculum of the course:

FALL SEMESTER

PREFALL

  • GBA462R-Core Statistics for MS Students Using R
  • GBA464-Programming for Analytics
  • MCG461-Professional Communications (4 credits)

FALL A

  • GBA463-Economics and Marketing Strategy for MS Students
  • CIS417-Introduction to Business Analytics
  • MKT436-Predictive and Causal Analytics in R
  • MCG461-Professional Communications (4 credits)

FALL B

  • GBA424-Analytics Design and Applications
  • MKT414-Pricing Policies
  • MCG461-Professional Communications (4 credits)

CHOOSE 1 ELECTIVE:

  • CIS432-Advanced Predictive Analytics with Python
  • MKT437-Digital Marketing

SPRING SEMESTER

SPRING A

MKT465-Marketing Analytics Project (3 credits)

CHOOSE 2 ELECTIVES:

  • MKT437-Digital Marketing
  • MKT440-Pricing Analytics
  • CIS434-Social Media Analytics

SPRING B

MKT465-Marketing Analytics Project (3 credits)

CHOOSE 1 ELECTIVE:

  • MKT431-Consumer Behavior
  • MKT439-Advanced Pricing
  • MKT451-Consumer and Brand Research

CIS418*

Advanced Business Modeling and Analysis Using Spreadsheets

4. California State University, Long Beach

Contact No : 562 951-4800

California State University, Long Beach - Marketing Analytics- USA logo
California State University, Long Beach
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Features of the Course:

  • Small to medium class sizes (25-35)
  • Dedicated course advisors that work with you through your course
  • Bootcamp will be offered to incoming MSMA students (8 hours)
  • Social networking events Toastmasters, alumni mixers, student organizations, and more
  • Marketing Analytics Certificate will be given after the completion of the masters in marketing analytics top universities.

The Curriculum of the Course:

Bootcamp

Bootcamp will be provided to incoming MSMA students before the first semester.

  • Understanding and exploring data: Data manipulation, description, and visualization
  • Foundation of statistics: Statistical distributions, statistical inference, A/B testing, etc.
  • Data analysis and visualization tools

Foundation of Marketing

  • MKTG 661-Seminar in Marketing Management
  • MKTG 665-Seminar in Marketing Research

Marketing Analytics and Digital Marketing

  • MKTG 662-Pricing Analytics and Strategy 
  • MKTG 663-Seminar in Digital Marketing and Social Media
  • MKTG 675-Seminar in Marketing Analytics
  • MKTG 677-Advanced Marketing Analytics
  • MKTG 680-Social Media Analytics

Electives (Dependent on Professor Availability)

  • MKTG 628-Seminar in Business-to-Business Marketing
  • MKTG 630-Branding and Integrated Marketing Communications
  • MKTG 690-Marketing Strategies and Analytics for New Products

Culminating Experience

  • MKTG 699 -Capstone Project for MSMA (Students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions.)

Course Fees and Duration :

Duration of the course:-  2 years

Course Fees :-

  • Full Time California Resident student:- $20,500
  • Full Time Non-California Residents: $32,400 
  • Part-time California Resident student : $23,800
  • Part-time Non-California Residents.: $35,500

Website link :- https://www.iit.edu/

5. The University of Alabama: Learn Top 10 Marketing Analytics Courses in the USA

Contact No – +1 205-348-6010

The University of Alabama-Marketing Analytics-USA logo
The University of Alabama

Through the online MS in Marketing, specialization in Ms in marketing analytics course in USA from The University of Alabama, you can learn the analytical skills you need to stay ahead in an evolving field from one of the best business schools in the country. Not only that, but UA is also a leader in data management and analytics education. The online format allows you to learn from the same on-campus faculty who are leading the nation in this area.

The degree course will teach you how to test marketing strategies based on a variety of data-a skill set that is much needed in today’s market. Other essential skills, such as communication and time management, will also be developed.

The online masters of the University of Alabama are certified by AACSB, which is the benchmark of excellence worldwide and is highly sought after by business schools. Less than five per cent of institutions worldwide have earned the achievement.

Duration of the course: 33 hours

Cost of the course:

  • Tuition per Hour – $420
  • Fees – $250 Culverhouse graduate fee (per course)

Features of the course:

  • Rankings -Rated 10th for the best online graduate business courses in the U.S. News and World Report (2020)
  • Officially Ranked 4th for Best Online Masters in Marketing courses by The BestSchools.org (2018)
  • Ranked 1st for the most affordable Master’s degree in online marketing by the SR Education Group (2017)
  • Marketing analytics certificate will be given after the completion of themasters in marketing analytics top universities

The Curriculum of the course:

Marketing Courses

  • MKT 530 Advanced Marketing Analysis
  • IBA 550 Global Business
  • IBA 555 Global Marketing Management
  • IBA 560 Advanced Import/Export Strategy
  • MKT 596 Capstone Project
  • Marketing Elective

Statistics Courses

  • ST 560 Statistical Methods
  • ST 521 Statistical Data Management
  • ST 522 Advanced Statistical Data Management
  • ST 531 Data Mining 
  • ST 532 Advanced Data Mining

6. Udacity – Marketing Analytics Courses in the USA

Udacity-Marketing Analytics -USA logo

Features of the Course:

  • Real-world projects from industry experts

Through real-world ventures and immersive experiences created in collaboration through top-tier firms, you’re going to master the engineering skills businesses want.

  • Technical mentor support

Their professional mentors direct your learning and concentrate on answering your questions, inspiring you and keeping you on track.

  • A personal career coach and career services

You will have access to career coaching sessions, training interviews, and resume and online professional profile feedback to help you progress throughout your career.

  • Flexible learning Course

Get a customized learning plan tailored to fit your busy life. Learn at your speed and reach your personal goals on a timetable that works best for you.

  • Marketing Analytics Certificate:

After the completion of the marketing Analytics course, You will earn a Marketing Analytics certificate.

The Curriculum of the Course:

  • Introduction to Data Analysis

Understand how to use data and diagrams to explore and express perspectives. Improve MS Excel skills to manage, interpret and visualize data in a spreadsheet.

  • Data Visualization

Learn how to apply design and visualization concepts to create powerful data visualizations, construct data dashboards, and tell stories with data.

  • Google Analytics

In this Marketing Analytics masters USA, youā€™ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.

  • Marketing Analytics

In this Marketing Analytics course, you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.

Course Fees and Duration :

Course Fees : 3 Months Access-Rs 58257-Rs19419 per month- 15% Discount ,Pay as you go-Rs 22849 per month

Course Duration :  3 months

Website link : https://www.udacity.com/

7. American University, Washington D.C:

American University-Washington D.C-USA logo

American University in Washington, DC features a top masterā€™s in marketing analytics online for students who want to enhance their marketing skills and data analysis. This AACSB accredited course was created for marketing professionals who want to advance their career. The course is comprised of 33 credit hours with coursework in:

  • Business Insights through Analytics
  • Integrated Marketing Communications
  • Digital Marketing Strategy and Analytics
  • There are two practicum experiences in Washington DC, providing students with valuable hands-on experience.

Duration of the course

Cost of the course

Features of the course:

  • 33 Credit courses
  • 5 Analytics course
  • 5 marketing courses
  • 2 practicums in Washington D.C
  • Marketing Analytics Certificate after the completion of the Marketing Analytics course

The Curriculum of the course:

  • Applied Managerial Statistics
  • Business Insights through Analytics
  • Database and Big Data
  • Predictive Analytics
  • Business Intelligence
  • Marketing Management
  • Brand Strategy
  • Integrated Marketing Communications
  • Marketing Analytics
  • Digital Marketing Strategy and Analytics
  • Marketing Analytics Practicum I
  • Marketing Analytics Practicum II

Course Fees and Duration :

Course Fees : $30,744/year

Course Duration : 15 months

Website link : https://www.american.edu/

8. Claremont Graduate University

Claremont Graduate University- USA logo

Cost of the course:

  • Course 32 units

Features of the course:

  • The MSMA is a flexible course that can be completed in two semesters (one academic year) on a full-time basis or four semesters (two academic years) on a part-time basis.
  • The MSMA is perfect for students looking for transfer careers or seeking to develop their expertise in marketing or analytics. Applicants vary from new college students to those with many years of work experience.
  • A hands-on learning environment with manageable, diverse classes and a 10:1 student-teachers ratio offers customized job advice from teachers and professional connections.
  • You will learn to implement rigorous marketing practices and analytic techniques, as well as create reports and presentations that make you stand out as an analytics professional.
  • You will have opportunities to gain real-world experience through your project in Applied Interdisciplinary Strategy.
  • MSMA trains you for a career in marketing and analytics, such as a social media analyst, business researcher, demand forecaster, inventory planning management expert, price analyst, or retail analyst.
  • Their MS in Marketing Analytics course is accredited by the Association to Advance Collegiate Schools of Business, the highest standard for business education.
  • After the completion of the Marketing Analytics Course, Students will earn a marketing analytics certificate.

The Curriculum of the course:

Core Courses

  • Introduction to Marketing Management (2 units)
  • Masters in marketing analytics USA I (4 units)
  • MS in marketing analytics USA II (4 units)
  • Marketing Research (4 units)
  • Applied Interdisciplinary Strategy (4 units)

Electives

  • 4 units of Analytics courses
  • 10 units of Marketing courses

Course Fees And Duration :

Course Fees : Tuition per unit* $1,980

Course Duration : 1ā€“1.5 years

Website link : https://www.cgu.edu/

9. Coursera – Best Marketing Analytics Courses in the USA

Offered by University of Virginia:

Coursera - University of Virginia - USA logo

Cost of the course:

  • Free without Marketing Analytics Certificate.

Features of the course:

  • Shareable Marketing Analytics Certificate-Earn a Marketing Analytics Certificate upon completion
  • 100% online-Start instantly and learn at your schedule.
  • Flexible deadlines-Reset deadlines as per your schedule.
  • Beginner Level-No previous experience required to take part in and gain from this course.
  • Approx. 16 hours to complete
  • English
  • Subtitles: English

The Curriculum of the course:

  • 1st Week: The Marketing Process
  • 2nd Week: Metrics for Measuring Brand Assets
  • 3rd Week: Customer Lifetime Value
  • 4th Week: Marketing Experiments
  • 5th Week: Regression Basics

Course Fees And Duration :

Course Fees : Rs 4,406 with Marketing Analytics Certificate.

Course Duration : 16 hours online  Marketing Analytics course

Website link : https://in.coursera.org/

10.  e Cornell – Best Marketing Analytics Coursera in USA

eCornell-USA logo

Course Fees and Duration :

Duration of the course: 3 months

Cost of the course: $ 3,600 or $650/month

Website link : https://ecornell.cornell.edu/

11. Purdue University – Best Marketing Analytics Course in the USA

Purdue University

This  Marketing Analytics Masters USA program provides the opportunity to pursue a Post Graduate in Marketing Analytics and acquire the elusive, complicated information required to analyze, visualize, and explore regression techniques. You will also get the opportunity to study programming languages without prior programming knowledge.

Key Highlights 

  • Includes a unique mentorship through IBM’s Ask Me Anything Hackathon and live, interactive online sessions taught by industry professionals.
  • Additionally, obtain JobAssist from Simplilearn, which will assist you in attracting the attention of hiring firms in your field.
  • After completing this course, the student is eligible for a Purdue University and an IBM certificate. Capstone and hands-on projects to develop marketing analyst skills.

12. Wharton University of Pennsylvania

Wharton University logo

Enroll in this online best Marketing Analytics masters USA  program to strengthen your decision-making style and base it on a more analytical and functional approach, enabling you to make wiser choices. The course covers numerous concepts and theories from Modern Marketing Science and Advanced Marketing Science and, most importantly, teaches you to maximize the use of your customer data.

Key Highlights 

  • Learn to utilize the latest technology and statistical methods for data analysis, product design, and client demand forecasting.
  • In your data analysis, combine marketing analytics with artificial intelligence.
  • After testing each price change, devise your pricing strategies for your products.
  • Learn the Multi-Touch Attribution approach of marketing measurement and conjoint analysis to assess the customer value of your offering’s various qualities.
  • Live faculty sessions, real-world examples, case studies, assignments, and “try it activities” to keep you engaged.
  • Receive a certificate upon completing this marketing analytics course, which offers various payment options.

13. Georgia Institute of Technology 

Georgia Institute

This Marketing Analytics Masters USA is designed for committed business analysts and is supported by Georgia Tech’s business, computer, and engineering colleges. There is an emphasis on statistics, operations research, computing, and business skills. Students can specialize in one of three analytics tracks by completing 15 hours of electives in addition to the core curriculum. In 2023, it will be one of the top universities for business intelligence studies.

Key Highlights 

  • The students receive a certificate for this best Marketing Analytics master program upon completing the marketing Analytics course.
  • Their skilled mentors guide your education and focus on addressing your inquiries, motivating you, and keeping you on track.

14. Chicago University – Learn Marketing Analytics Course

This university provides full-time (12-month) and part-time (up to 4-year) courses in Masters in Marketing Analytics USA for business analytics professionals. The curriculum emphasizes fundamental tools and methods, including various applications (e.g., risk analytics). Students work on a capstone project for three quarters and can take workshops and short courses in R, Hadoop, Python, etc. Graduates have become data scientists, senior analysts, and directors of strategy. They have the best Marketing Analytics masters programs in USA.

Key Highlights 

  • Their expert professors and well-versed curriculum will prepare you for a career in marketing, pricing, business intelligence, analysis, or sales management by teaching you to comprehend, analyze, and convey large amounts of data.
  • Students can enroll in their MS in Marketing Analytics course via an accelerated non-internship route.

15. Duke University – Top Marketing Analytics Course in the USA

This ten-month program focuses on business analytics techniques and tools within a particular industry. Due to its focus on business analysts, Duke’s curriculum emphasizes communication skills, problem definition, audience awareness, and precise message delivery. Students work on a real-world problem during the final term.

Key Highlights 

  • Dedicated course advisors who assist you during the duration of your study
  • MSMA students entering this Marketing Analytics masters USA program get a Bootcamp of 8 hours.

Features of the course:

  • The Marketing analytics certificate consists of 6 two-week courses
  •  Courses include multiple choice quizzes, instructor moderated discussions, and a final project to practice what youā€™ve learned in a real-world context
  •  Opportunities for collaboration and networking with fellow students both during and after your courses
  • Course materials available 24/7 during the course and 1 additional week to review the content 
  • Plan to spend 3-5 hours per week on each course 

The Curriculum of the course:

Measuring Customer Preferences (LSM551)

 Apply the statistical method of conjoint analysis to uncover the product attributes most influential to your customers. 

  • Learn how to create a more customer-centric organization 
  • Analyze what motivates your customers to buy and what they look for in a product

Analyzing Segmentation and Targeting (LSM552) 

Meaningfully segment and target your market based on customer needs and preferences using cluster analysis.

  •  Discover how to findā€”and sellā€”to your customer base
  •  Predict and target the most profitable segments of your market

Using Data for Positioning Brands (LSM553) 

Determine your customersā€™ beliefs about your products using perceptual mapping to improve positioning and product mix. 

  • Define the criteria that consumers use to distinguish between brands and how they view the goods compared to competitors.
  • Establish opportunities to introduce and position new products, reposition existing products, and identify your true competitors.

Predicting and Managing Customersā€™ Lifetime Value (LSM554) 

Make smarter predictions about customer behaviour and better resulting marketing planning using the Customer Lifetime Value (CLV) model. 

  • Describe customer relationship management 
  • Segment and target customers based on their potential long-term value by building strategies

So, What are you waiting for? Go and Grab yourself the most suitable Marketing Analytics course for yourself! Donā€™t forget to check all the specifications before opting for the Marketing Analytics Certificate Course. Good Luck! 

Masters in Marketing Analytics 

Recommended Reads:

Do you want to Know the Top 10 Business Analytics Courses in Dubai

We will tell You

Read On!

Business Analyst course in Dubai refers to the skills, technology, and practices for continuous exploration and investigation of past business performance to gain and drive business planning. Business analytics uses data and statistical methods to develop new insights. In contrast, business intelligence focuses on the use of metrics to measure past performance and guide business planning, which is also based on data and statistical methods.

Best Business Analytics Course in Dubai

Business Analytics course in Dubai course also make extensive use of business and numerical analysis, including predictive and explanatory modeling. It also works on fact-based methods for decision-making. Analytics may be also used as inputs for human decisions. It is also related to management science. Business Analytics is querying, reporting, online analytical processing (OLAP), and alerts.

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Six Sigma Black Belt - Dubai
Dubai

Dubai

Dubai is a wonderful place. It is a city of dreams. It is also one of the most populated cities in the United Arab Emirates (U.A.E). It is also the capital of the Emirate of Dubai. It is also a very famous tourist place. for Taxation courses Every year millions of people visit this place. Dubai received 14 million tourists all around the world in 2015.there are a lot of good places to visit in Dubai. Like, Burj Khalifa, Dubai Fountain, Dubai Aquarium, Miracle garden, Wild Wadi water park, Dubai International Financial Centre, Deira Clocktower, Palm Islands, Dubai Golfs Park, Dubai Museum, Dubai Creek, Global village, and many more.

Top Business Analytics Courses and Certification in Dubai 

1. Henry Harvin : Best Business Analytics Course in Dubai

Henry Harvin Contact No : +91 9891953953 | Chat on Whats App with Henry Harvin 

henry-harvin-logo

Business Analyst certification in Dubai deals with the technologies, competencies, and practices for continuous iterative scrutinization and investigation of past business performance to gain insight and drive business planning. You can learn how data analysts elucidate, predict and inform business decisions in the specific field of business analytics like marketing, human resource, finance, and operations. You can also evolve an analytic mindset that will help you to devise decisions based on data. Moreover, you will be able to apply your knowledge to interpret a real-world data set.

Business Analytics with the R course provides advanced features. R is a language that assists you to create top-notch graphics. It is a software environment that is designed by and for statisticians. It is also used for statistical analysis and high-end graphics.

This is a very popular course. This course will teach you how to extract useful information from millions of bytes in a few moments. It mainly focuses on Economics, Time Series Analysis, Forecasting, Predicting the future.

Price: 15,000/-

Start Date: Enquire Now

Duration: 32-hours

  • Henry Harvin provides a focused 32-hours instructor-led training program that augments the performance of professionals by exposing them to explore, analyze, and solve business problems.
  • It also provides the best platform to comprehend analytical tools like R & advanced Excel.
  • You can evolve goal-oriented Business strategies so that nothing can impede your business performance.
  • You can comprehend the affinity of products by scrutinizing transactional data. Furthermore, it helps in adjusting to macro changes in predictive models.
  • It also provides e-learning access that alludes to recorded videos, PPT, Case studies, etc. It supports candidates in clearing interviews for their better career prospects.
  • Henry Harvin has come up with novel techniques of teaching and learning processes in Business Analysis training courses Dubai to make you proficient and improve business processes in your organization. You can take the advantage of internship programs that will help you rise in your career and move forward.
  • You can get insights into Data measurement and Analysis from Industry practitioners that propel you to get an overall understanding of this course.

    Henry Harvin Business Analytics course fees:

    https://www.henryharvin.com/business-analysis-course#upcoming-batches

    Other Henry Harvin courses:

Three prominent parts of Business Analysis training courses Dubai are descriptive analysis, which means the description of past business activities, and Predictive business analysis that can set the goal for the future, Prescriptive analysis that can be the solution to business problems. It is one of the most lucrative career segments in terms of salary hikes and the growth of your career. 

Business Analysts are accountable for comprehending and scrutinizing the changing needs of the business. Moreover, they can analyze the purpose of change, document and support communication among the groups and stakeholders to take initiatives for any change. Business Analytics course in Dubai increase mainstream as businesses of all sizes and can expand business for better upcoming.

2. Business Intelligence : Top Business Analytics Course in Dubai 

Businesss Analytics

This course will teach about effective ways to implement a successful business intelligence plan. Here you will learn to use data analysis techniques in order to make good decisions. Here, you will learn to use different analysis techniques.

By: Skyrocket Training

Price: Enquire

Start date: Enquire Now

   Duration: Please Enquire

 3. Boston Management Consulting Intl : Top Business Analytics Course in Dubai

Contact No : +971 55 872 4676

Boston management

This course deals with the fundamental knowledge of Business Analysis processes. It covers different BA tools concepts and techniques that are an integral part of Business Analytics course in Dubai.

Business Analysis Fundamentals

By: Boston Management Consulting International

Price: AED 6624

Start Date: Enquire Now

Duration: 2 Days

4.Mastering Business Plan and Analysis : Best Business Analytics Courses in Dubai

Mastering Business Plan

This course will teach you about the best methods to plans and monitors business analysis activities communication requirements and business solutions. You will also understand the role of business analysts identify stakeholders and modern business dimensions.

By: Skyrocket Training

Price: Enquire Now

Start Date: Enquire Now

Duration: Please Enquire

5. Developing Powerful Business cases : Best Business Analytics Courses in Dubai

This is a 2 days course. It will teach you how a business case is developed. It is a practical workshop where it is explained how to analyze costs and benefits. It also teaches you how to put all documents altogether.

By: Boston Management Consulting International

Price: AED 6624

Start Date: Enquire now

Duration:2 days.

6. Business Analysis Management : Best Business Analytics Courses in Dubai

Mastering Business Plan

Business Analysis Management course is offered by ASTI. It provides a detailed understanding of different aspects and tools of business analysis.

By: ASTI Dubai ( Al Shabaka Technical Institute)

Price: AED 5500

Start Date: Enquire Now

Duration: Enquire

7. Business Intelligence Training : Best Business Analytics Courses in Dubai 

Businesss Analytics

Business intelligence training can be defined as converting the raw data into meaningful and useful information for business analysis purposes.

By: Life Secret Training Centre

Price: AED 4000

Start Date: Enquire Now

Duration: 5 Days

8. Mastering Business Plan and Analysis : Best Business Analytics Courses in Dubai

Business Analytics course

This course will lay the foundation for the project success by performing analysis to properly focus attention on issues, opportunities, benefits, scope, stakeholders, and objectives.

By: Life Secret Training Centre

Price:AED 4000

Start Date: Enquire Now

Duration:5 days

9. Professional Business Analysis(PMI PBA) : Best Business Analytics Courses in Dubai

Contact No :  +1 855-643-1873

PMI

This is a certification course for business Analysts Who are required to do business analysis on a daily routine basis as part of their jobs.

By: Red Learning

Price: AED 3500

Start Date: Enquire Now

Duration: 35 hours-100 hours

10. Disaster Recovery And Business Continuity: Best Business Analytics Courses in Dubai

Disaster Recovery And Business Continuity

You can prepare yourself for your EC-Council Disaster Recovery Professional (EDRP) certification. It is a regional educational institute.

By: Regional Educational Institute L.LC

Price: Enquire Now

Start Date: Enquire Now

Duration:5 Days.

11. Strategic thinking And Business Planning : Best Business Analytics Courses in Dubai 

By the help of this course you can analyze your business strategy and change it accordingly. You can review your business and understand its weakness and strength. you can review your corporate missions, objectives, strategies, and tactics. You can also apply formal and semi-formal techniques to your business throughout the workshops.

By: London Training for Excellence

Price: Enquire

Start Date: Enquire

12.Business Analysis : Best Business Analytics Courses in Dubai

This course will help the participants with the advanced knowledge and the skills to elaborate themselves. It will also help them in Business Analysis. This course also describes Business Analysis and its role in business. The course is very flexible and it fits the modern methods.

By: Optimizer Middle East Consultants and training

Dubai, U.A.E

Price:AED 6,000

Start Date: Enquire

13. Business Analysis Process Model : Best Business Analytics Courses in Dubai

This course will help you in understanding the business analysis model. It will help you in determining the various techniques of process modelling.

By: Global Business Advisors, Dubai, U.A.E

Price: USD 1,650

Start Date: Enquire

14. Business Analysis, Decision Making, And Developing Strategy:

In this course you will learn effective strategic analysis, translating those decisions into a strategy that can be planned and communicated. This program will also help you to focus on 

  • Core tools for strategic analysis.
  • Develop a strategy that can guide your firm.
  • Examine the best practice models from the other industries.
  • By: London Training For Excellence 
  • Duration:5 Days
  • Price: Enquire

15. Business Systems: Analysis and designs : Best Business Analytics Courses in Dubai

In this course, you can learn the foundation knowledge of Business Analysis training courses Dubai. You can also learn a business analysis framework. This course also teaches you about the crucial role of the business analyst. The business analyst acts as an intermediary between the business and the technical communities.

16. Certified HR Analytics and Metrics Professional : Best Business Analytics Courses in Dubai

The Certified HR Analytics and Metrics professional course is the latest trend in the field of human resources. The main goal of this program is to provide an organization with the insights of effectively managing employees who can manage the business and help in achieving the business goals. This program also helps the HR professionals in identifying the key aspects of other employees.

By: Middle Earth HR

Duration: Enquire

Price: USD 760

17.Executive Training /Coaching with psychometric : Best Business Analytics Courses in Dubai

This course helps you in DISC analysis with adaptive behaviour, Individual Behaviour, Individual motivator, and drivers.They also keep some tests that can be customized for various professional attributes.

By: Optimizer Middle East Consultants & Training

Duration: Enquire

Price:AED 3,000

18. Advance Pressure Transient Testing : Best Business Analytics Courses in Dubai

This course examines in detail all the mathematic for well-tested interpretation. It also discusses the use of dimensionless variables.

By: International centre for training and development

Price: Enquire

Duration: Enquire

19. Advanced SME Banking : Best Business Analytics Courses in Dubai

It is mainly a Three days course designed for targeting the SME strategy in Business. It also identifies the new business Models for SME Banking. Optimizes Products and business strategies.Sales and delivery channel management.Credit risk management. It also focuses on Information technology management. Its targeted audience are company CEOs, COO, GCC Banks,

By: Emirates Institute for Banking &Financial Services.

Price: Enquire

Duration:Enquire

20. B.A(Hons) Business : Best Business Analytics Courses in Dubai

This is one of the most prestigious courses as it is a good opportunity to gain practical knowledge for business studies. The teaching duration is forty-eight hours  week period. Students are paid by the company for the duration of their placement. By, this program the students are successfully placed in different companies. Students are employed in different companies including marketing, sales, personnel production, computing, customer services, business administration.

The placement enables the students to apply theoretical knowledge in a challenging work environment. Students are assigned a tutor who visits the placement. The students opt for the work placement cell in the third year It’s really a great course.

By: Dubai Business School

Price:AED 17,385

Reasons Why to choose Business Analysis training courses Dubai.

  • If you have a passion for problem-solving you can come up with your own ideas.
  • If you see some great ideas you can also implement them.
  • If you have a passion to make this world a better place then Business Analysis training courses Dubai will allow you to do so. You have to explore different sections of society and talk to the people.
  • You should be curious enough to ask questions.
  • If you have the ability to understand what people are saying and what they want then this is a good job for you.
  • If you are looking for deep experience in business fields as well as technical fields then this course is best for you.
  • If you are the one who prefers job security and a well-paying job then this course is good for you.

So, having these passions are highly required in a Business Analytics course in Dubai job.

Application Of Business Analytics courses

  • Business Analyst courses are used in healthcare to operate and manage clinical information. It can also transform medical data into useful information.
  • Data analysis can be also used to generate reporting systems that include the patient’s latest key indicators and historical trends.

Types of Analytics

  • Decision Analytics: It supports human decisions with visual analytics that the user models to reasoning.
  • Descriptive Analytics: It gains insight from historical data with reporting, scorecards, clustering.
  • Predictive Analytics: It employs predictive modelling using statistical and machine learning.
  • Prescriptive analytics: Recommends decisions using optimization, stimulation 

Need of Business Analytics in Todayā€™s world

Earlier the use of business analytics was very much limited. Only the insurance companies would go for it. But, now as the data revolution over changed the concept of working together. By this method, different types of dangers can be stayed out. Also, the snippet of the data would be helpful. So, this is very important as each inch of information is gathered.

At last, analytics consider the fast and exact dynamic of decision making. Since time is everything in business, it is reasonable why Business Analytics course in Dubai is viewed as the sultry occupation in the 21st  century.

How To Become A Business Analyst

To Become a Data you have to pursue a degree in data science, finance, or economics. A four-year degree course is fundamental. An undergraduate program in Business Analytics course in Dubai is very crucial. To be considered in a higher position a propelled degree like masters is required. Some additional certification courses are.1.Business analytics with R 2.Business analytics with Python.

Become more familiar with your technical skills as well as your business capabilities.

Technical Skills For a Business Analyst

  • Statistical Analysis software (e.g, SAS, SPSS or STATA)
  • SQL databases and database querying languages.
  • Programming Skills 
  • Survey/Query required
  • Business intelligence and reporting software
  • Data mining
  • Data visualization
  • Database Design

Business Skills For a Business Analyst

  • Analytic problem solving: Employing best practices to dissect a lot of data.
  • Effective communication: Using reports and introductions to clarify complex technical ideas and techniques to an idea of a Lehman.
  • Creative thinking: You should be more creative and You should also question strategic approaches.
  • Industry Knowledge: You should have a good knowledge of what drives the industry and how information can be added to the industry.

Henry Harvin also provides certification in Business Analytics. It is ranked 3 in Analytical Courses.

  • Henry Harvin Business Analytics certification with Python enables professionals to understand analytics-based business decision  making to drive the company’s ROI
  • The duration of the course is 32 hours of training + 24 hours brush up session s 50 hours of E-Learning Access.
  • Certification: CPBA(Certified Business Analytics Practitioner)
  • Recommended by IIM Ahmedabad & IIT Mumbai.

Tools

  • Python
  • Advanced Excel.

Also Read: Data Science VS  Business Analytics

Job Description Of a Business Analyst

Business Analyst leads market analysis, breaking down both product offerings and the general benefit of the business. They also create and screen data quality measurements and guarantee business data. Solid innovation and good communication skills are a must.

Business Analyst expectations are:

  • Making point by point business examinations, laying out problems and solutions for a business.
  • Planning and forecasting
  • Budgeting and observing
  • Financial Modelling
  • Change Analysis
  • Evaluating
  • Reporting
  • Characterizing Business necessities.

FAQS

  1. What is Business Analytics?

Business Analytics refers to skills, technologies, and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning.

  1. How good is Masters In Business Analytics from a career point?

MS in business analytics can be a good value proposition from the quantitative side. There are a lot of good universities which offer good courses.

  1. Why do people study Business Analytics?

People Study business Analytics because Business analytics help in deciding how to use the data and what models can be used to make business better.

  1. Is Business Analytics and  Data Science the same?

Data science is the study of data using statistics that provides key insights, whereas Business Analyst course in Dubai is the analysis of the data to make key business decisions for the company.

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