Certified Marketing Analytics Practitioner Course

ABOUT THE COURSE

Program Overview

  1. 4-days / 32-hours Classroom Training and Certification Course producing competent Marketing Analytics Practitioners
  2. Delivered by Senior Industry Professionals having extensive experience as practitioner and trainer of Marketing Analytics. These practitioners are also empanelled as domain experts with Henry Harvin Education
  3. Distinguish your profile with global credential of ‘Certified Marketing Analytics Practitioner’ and showcase yourself as a certified marketing analytics professional by using the hallmark of CMAP next to your name
  4. Get 24x7 access to Henry Harvin’s high-tech LMS platform (App / Mobile App Based) with abundant content on Marketing Analytics (ppt, pdf, videos, articles, important links, data etc)
  5. Gain hands-on experience of marketing analytics with industry standard tool & techniques applicable in real situations
  6. Practice real-life case studies, strategies and examples through above tools and techniques in session activities, videos and presentation slides (ppts.)
  7. Get 100% Placement and Internship Support exclusively entitled for CMAP Professionals

Learning Outcomes:
Provide orientation to:
1. Explore, analyse and solve the business problems using analytics tools (in R).
2. Understand analytics-based marketing to drive ROI for your marketing campaigns
3. Gain a full view of customers across different channels by accessing, integrating and analysing customer data through multiple sources.
4. Become more proactive and effective in anticipating market behaviour and responding effectively.
5. Sharpen social media strategies and engage your customers in real time.
6. Visualise success across the enterprise that enables sharing, collaboration and decision making to become more efficient and effective.
7. Ultimately, you will be able to find out what is working and what is not working for your marketing campaign when you use marketing analytics

Course Differentiation:
1. Economical program for fast learning of practically used concepts in marketing analytics
2. Tool-based demonstration of the application of analytics to the marketing data
3. Brings multiple practical case-based examples, scenarios and exercises directly from industry practitioners themselves

  About the Trainer:
  Certified Marketing Analytics Practitioner Course is delivered by Empanelled Domain Experts of Henry Harvin Education.
  These Industry Professionals have extensive experience as practitioners and trainers of marketing analytics.

 

 

UPCOMING BATCHES
Dates City DURATION PRICE  
Coming Soon Others 32 Hours INR249
Campus Date On-Campus for Students 32 Hours INR199

Drop us a query

DIG DEEPER INTO THE CURRICULUM



Don't worry, we don't believe in spamming !
DIG DEEPER INTO THE CURRICULUM



Don't worry, we don't believe in spamming !
DIG DEEPER INTO THE CURRICULUM



Don't worry, we don't believe in spamming !
DIG DEEPER INTO THE CURRICULUM



Don't worry, we don't believe in spamming !
COURSE CURRICULUM | Top 10 Queries



    COURSE CURRICULUM

    Day 01: Introduction to Analytics

    • Analytics v/s Analysis
    • Marketing Analytics
    • Domains within Analytics
    • Data Treatments
      • Data Collection
      • Data Dictionary
      • Outlier Treatment
      • Slicing and Dicing Marketing Data with Pivot Tables
    • Summarizing Marketing Data using
      • MS Excel Charts
      • MS Excel Functions
    • R Programming
      • Understanding Basic Data Management
      • Basic Methods including Graphs and Statistics

    Day 01 & 02: Multi-channel Segmentation

    • Identify differences in behaviour of
      • Online shoppers
      • In-store shoppers
      • Multi-channel shoppers
    • Identify the size of the opportunity for growth and identify the methods to achieve it
    • The value of the different shopper groups
    • Key measures to look at:
      • Spend per visit
      • Spend per shopper
      • Units per visit
      • Units per shopper
      • Frequency of Purchase (Visits per shopper)

    Day 02 & 03: Regression

    • Simple Regression, Correlation and Multiple Regression to forecast sales
    • Economic meaning of a Regression Model
    • Bi-variate and Multi-variate Analysis in:
      • Brand Research
      • Business Market Research
      • Online Research
      • Data Analysis
        • Exploratory or Descriptive
        • Confirmatory or Inferential
    • Variable identification and Response variable exploration
      • Distribution analysis
      • Outlier treatment
    • Independent variables analysis
    • Heteroskedasticity detection and correction
    • Multi-collinearity detection and correction
    • Fitting the regression
    • Model performance check
    • R Programming
      • Intermediate methods including Regression
      • ANOVA and MANOVA

    Day 03 & 04: Decision Tree & Clustering

    • Data Mining and Decision Trees
    • Decision Tree Examples
      • CHAID (Chi-square Automatic Interaction Detector) analysis
        • Method and Algorithms
        • Running the CHAID analysis and interpreting the results
      • CART (Classification and Regression Tree)
        • Method and Algorithms
        • Running the CART analysis and interpreting the results
      • When to use CART and when to use CHAID
    • Clustering
      • Why and Where to use Clustering
      • Clustering methods and examples
      • K-means Clustering Algorithm

    Day 04: Other Modelling Techniques

    • Introduction to other modelling techniques
      • Web Analytics
        • Measurement and Interpretation
        • Understanding Google Analytics, Identifying KPI’s
        • Evaluating and Improving Performance
      • Campaign Analytics
        • SEM Analytics
        • Display Analytics
        • Social Marketing Analytics
        • E-mail Marketing Analytics
    • Summarizing key takeaways
    • Q&A
    What is concept of Marketing Analytics?
    Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted marketing spending.  

    How is Marketing Analytics diferrent?
    Analysis is used when we have the requirements defined. And after the application has been built, we apply analytics to see if the performance is as expected. A marketing analyst is responsible for building out the data and the insights from only the marketing activities. They may pull in other data from a CRM or Marketing Automation platform to be able to look at the entire funnel to see how marketing has affected sales numbers. Their focus is on answering marketing questions and providing recommendations for improving marketing performance. This applied logic yields a more comprehensive result based on statistical relevance and helps the marketer by modelling what will happen next or by forecasting what will happen if a trend continues.


    CONTACT US

    Call: +91 9015266266 
    Whatsapp: +91 9599914134
    Email: sahil@henryharvin.com
What is Marketing Analytics?

Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted marketing spending.

What is the Marketing Analytics Course offered by Henry Harvin Education?

It orients the participants towards tool-based analytics that can be implemented to analyse the past ventures and take informed and calculated decisions regarding the next marketing ventures.

How is the program structured?

The program is structured day-wise – Day 1: Introduction to Analytics; Day 1 & 2: Multi-channel Segmentation; Day 2 & 3: Regression; Day 3 & 4: Decision Tree and Clustering; Day 4: Wrap – up.

What is the fee for the program?

The cost for the 4-day 3-hour program is INR 15000/- (including Training fees,Examination fees, Evaluation fees and Certification fees).

What are the discounts available?

Group and corporate discounts are available.

What are the discounts available?

Group and corporate discounts are available.

What are the pre-requisites for the program?

There is as such no pre-requisite/eligibility for the program.

Are there any tools/projects involved?

Practical exercises, real-life case studies and assignments are included.

Who will be the faculty?

Delivered by senior professionals from industry with 10+ years of experience in industry and training.

Is this program accredited to someone?

This program is a training workshop to make the candidates aware and skilled in the various tools in marketing analytics.

Is it autonomous?

Yes, it is.

How is Marketing Analytics useful for me? I’m from XYZ industry.

Please refer to the ‘For Whom’ clause in the brochure.

How can I pay?

You can pay through online mode (Credit Card, Debit Card or Net Banking).

I am a student. Can I apply to marketing analytics roles in companies after the course?

Yes, you may. You will gain the adequate knowledge and skills during the training program.

Will there be any placement/internship assistance?

Yes, there is internship/placement support.

Will I get invoice? I need reimbursement from my company.

Yes, you will get invoice for the same.

My company is sponsoring me for the program. Can I pay through cheque or DD?

Yes, you may pay through cheque of DD as well.

Do I need to study anything before attending the program?

You need not. However, a basic knowledge about MS Excel can come very handy.

Do I need to carry lunch?

You need not carry lunch. The lunch and other refreshments will be taken care of by us.

How it is beneficial for you?

Advantages to different domains and industries

Learn More

RELATED POSTS