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Join the Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati, and gain comprehensive knowledge in Digital Marketing and application development | Learn to harness the power of Digital Marketing and enhance your career prospects in the booming field of DM | Earn a prestigious certificate while acquiring the skills needed to succeed in Digital Marketing
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Know the complete offerings of our Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati
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Digital Marketing is the fastest growing and the most demanded field of Marketing that offers a promising career path. It offers various job roles such as Digital Marketing Executive, Digital Marketing Manager, Analytics Manager, Inbound Marketing Manager, and more. Each Job role develops the required skills and strategies. The arena of Digital Marketing is job-oriented and result-driven. It also enhances knowledge and creativity due to its dynamic nature. Digital Marketing is a type of Advertising delivered through Search Engines, Websites, Social Media Platforms, and more.
Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.
Know the complete offerings of our Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati
• Basics of digital marketing
• Understanding the process including visibility, engagement, targeted traffic, retention and conversion
• Digital Media Vs. Traditional Media
• Benefits of Digital marketing
• Latest Digital marketing trends
• Digital media marketing platforms
• Digital Marketing strategy for websites
• Quiz Module 1
• What all pages
• Prepare wireframe of pages
• Short Landing Page
• Long Landing Page
• Decide placements of important elements
• Patterns for Engaging Website Visitors
• Pattern #1 - Pop-Ups
• Pattern #2 - Pop Under Call-to-Action
• Pattern #3 - Inside Article CTA Placement of call to actions
• Conversion Oriented Landing Page Design
• Investment in Landing Page
• Is it for me?
• Critical Concerns to Address on Landing Page-
• What is it?
• What's the Next Step
• Quiz Module 2
• Consumer Journey
• What is SEM? Why SEM?
• What is Google Ads? Why Google Ads?
• Google Network
• Google Ads Terminologies
• How Does the SEM Auction Work?
• Structure of a Google Ads Account
• Campaign Types – Introduction to Search, Display (Mobile App),
• Creation of Search Network Campaign
• Ad Formats Ad Text Policies
• Ad Text Best Practices DKI
• Ad Extensions Keyword Research
• Tool – Keyword Planner & Estimator Keyword Match types
• Keyword Strategies Landing Page Bidding and Budget
• Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
• Creation of Google Display Network
• GDN Targeting Options
• Display Ad Formats
• Ad Gallery Tool
• Conversion Tracking
• GDN Campaign Creation - Demo
• Remarketing
• Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
• Advanced Display: Smart Display Campaigns
• Mobile Ad Campaigns
• Universal App Campaigns
• Mobile-Specific Bidding and Targeting Strategies
• Measuring Mobile Ad Performance and Conversions Report Editor
• Optimization Strategies
• Account Audit Demo
• Quiz Module 3
• Introduction to SEO How Search Engines Work
• Indexing & Crawling Basics
• Optimizing Crawl Budget
• Organic Search vs. Paid Search Results
• Anatomy of a Search Result (Search Snippet)
• What is On-page SEO (Content, Architecture, HTML)
• What is Off-page SEO / Link Building (Social, Content-based, PR)
• Keyword Research
• Finding Seed Keywords: Mind Map for Keyword Research
• Using Wikipedia, Forums for Keyword Research
• Keyword Research Process - Identify Seed Keywords, Collect metrics, Map Keywords
• Google Keyword Planner Tool
• On-page SEO
• HTML Basics
• Web Page Basics: What is HTML, JavaScript,CSS
• Basic HTML Tags to create a web page
• HTML Tags for SEO: Title, H1, META Tags, IMG, A
• Title, H1, Meta Description, Keyword Usage
• Crawling: XML, HTML Sitemaps, Robots.txt
• Content Clusters (Creating SEO-based content)
• Negative on-page to avoid
• Technical SEO
• URL Architecture
• Page Speed Analysis (GTMetrix / YSlow / Google Pagespeed Insights)
• 301 Redirects
• Mobile SEO
• App Store Optimization
• Mobile Websites: Responsive, Adaptive, Dynamic
• Optimizing for Voice Search Schema Markups
• What is Schema & Why is it relevant to SEO.
• Schema Types - Micro, JSON-LD
• Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
• How Schema shows up in SERPs
• Off-page SEO
• Link Building
• Link Building Tactics
• Manual Link Building Process
• Link Building Metrics
• Social SEO
• Quora
• YouTube Video SEO
• Slideshare, Scribd, and other social channels for SEO
• Local SEO, Pigeon Update
• Google My Business, Bing Places
• Local Pages on your website
• Local listings/citations SEMrush.com Backlink
• Backlink audit of one website
• How to audit backlinks of competitors and gain
• SEO Audit, Tools, Measurement
• What are SEO Audits?
• Different Types of SEO Audits.
• Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
• Mobile Site Audit
• Free Learning Resources-Moz, Google Analytics
• A career in SEO
• Quiz Module 4
• Introduction to social media marketing
• How to use Facebook for lead generation?
• Ways to use Facebook for branding?
• How to target the right audience?
• How to increase the likes of the Facebook business pages?
• How to create Facebook Ads?
• Facebook Ads Automation
• How to generate leads through Facebook Marketing?
• How to add conversion tracking pixel code?
• Make regular reports keeping a check on the insights
• Quiz Module 5
• Video Lessons For LinkedIn Marketing
• LinkedIn as a Marketing Platform
• LinkedIn for Personal Branding
• Brand Marketing on LinkedIn
• LinkedIn Company Pages
• LinkedIn Advanced Search
• LinkedIn Premium
• LinkedIn Ads
• Types of Campaign
• Drive Traffic to Your Website
• Audience Selection
• Ad Creation and Optimization of LinkedIn Usage
• Tips to Optimize the Campaign
• Trick to Get Qualified Lead Below Rs.100
• Quiz Module 6
• YouTube Marketing - Introduction & Ad Formats
• Creating Youtube Channel
• YouTube Ad Formats and SEO
• YouTube Campaign Creation
• YouTube Analytics
• Video Campaign Optimization Tips
• Top Keywords to rank your video
• Attracting Subscribers
• Quiz Module 7
Know the complete offerings of our in Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati
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Brand Communication
Marketing Analytics
Marketing Communication
Email Marketing
Affiliate Marketing
Google Analytics
Know more about 50+ tools covered in this Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati
Our course is exhaustive and this Certification is proof that you have taken a giant leap in mastering the domain
The practical knowledge and actionable skillset you've gained working on projects, simulations, and case studies will set you ahead of the competition
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Get Three certifications from E&ICT Academy, IIT Guwahati, Henry Harvin and NSDC
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Senior Digital Marketer, Online Campaign Manager, Social Media Content Curator, Facebook Ads Campaigner
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